Future of consumption: Collaborative Consumption Judit Bencze
Collaborative Consumption describes the rapid explosion inswapping, sharing, bartering, trading and rentingbeing reinvented through the latest technologies and peer-to-peer marketplaces in ways and on a scale never possible before. BOTSMAN & ANDERSON: “What’s Mine Is Yours”
Collaborative consumption Peer-to-peer Trust between strangers Mobile technology “Industries become human again?”
Interesting trends examples of collaborative consumptionAirBnB Personal assistantBe host in your home TaskRabbit e.g. Holiday shopping
Phases how our consumption may change 1Access over ownershipBefore we owned every stuff... now we would rent? + Idling capacity Car sector changes (P2P car sharing) BMW, Peugeot entered car sharing sector car production vs. mobility sevices?
2 Collaborative lifestylesAirbnb, TaskRabbit,co-working spaces(G.docs,Prezi),revolution of cloud apps With what we can collaborate? Time, food, money, space, skills AND social time: “people using internet to get off the internet together”
3 Enabling technologiesP2P paying (pay with tweet or “bump”)Keyless systems (cars)Embedded intelligence (QR codes, Augmented Reality, GPS) SMART + SOCIAL + SHARABLE
4 Trust between strangers & “The measure and value of a person’s REPUTATION CAPITAL reputation across communities and marketplaces” As people transact on eBay, Airbnb, TaskRabbit, they leave a REPUTATIONTRAIL of how the service can be trusted Botsman thinks that Reputation Capital going to be the currency in the future