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Millennial Media<br />Mobile Advertising solutions for Advertisers<br />
IAB 2010 Ad spend<br />Millennial Media & Opportunities<br />Creative Formats and Case Studies<br />Latest Rich Media and ...
Chapter One<br />In the beginning there was hope…<br />
And WAP…<br />And 10 year’s ago WAP was launched to an excited audience<br />
Chapter Two<br />And then <br />consumers grew cynical<br />
WAP quickly failed to meet consumers expectations<br />
Smartphone penetration grew by 58%<br />
Advertising became more engaging<br />
Location finally happened<br />
Monthly mobile internet users (millions)<br />Growth accelerated to the fastest rate on record<br />Monthly mobile interne...
£<br />83.0m<br />Total mobile market 2010<br />£ 37.6m<br />Total mobile market 2009<br />Source: IAB / PwC mobile displa...
↑<br />115.9%<br />Total mobile market 2010 vs 2009<br />like-for-like<br />Source: IAB / PwC mobile display ad spend surv...
IAB 2010 Ad spend<br />Millennial Media & Opportunities<br />Creative Formats and Case Studies<br />Latest Rich Media and ...
Who are Millennial?<br /><ul><li>We specialize in Mobile Advertising</li></ul>We are Independent<br /><ul><li>Founded in 2...
No operating system bias
Platform and device agnostic </li></ul>Mobile Focus<br /><ul><li>Not part of a major PC internet portal or search engine
We don’t sell handsets or own an app store</li></ul>Source: IDC, December 2010<br />
Mass Reach - Global Snapshot <br />Reach<br />1.25 Billion<br />200M<br />350M<br />	Impression Levels<br /><ul><li>1.25 B...
 13.5 Million unique users
 2.5 Billion Impressions  in the EU</li></ul>Source: Millennial Media Europe<br />100M<br />150M<br />
16<br />Millennial – Our Expertise<br />Service<br />Everything in house to make your mobile<br />campaign easier.<br />We...
 We are Platform and Device agnostic
 Dedicated campaign management and reporting team who you have direct access to
 Daily or weekly reports
 Award winning in house creative team</li></li></ul><li>17<br />Millennial - Technology<br />Technology<br />Market Insigh...
Creative builds and refreshes
Managed SMS programs
Remarketing
Brand Surveys
Metric Analysis</li></li></ul><li>18<br />Millennial – Our Expertise<br />Insight<br />Need some info on Mobile? Come to u...
Our research has been covered in 3000 press articles, including Fortune, MediaPost,Mobile Marketer & TechCrunch
Access It:  www.millennialmedia.com/research</li></li></ul><li>Out 09/11/10<br />Millennial Media – Creative expertise<br ...
Click to video
Rich Media and GPS Tracking
Mobile Games</li></li></ul><li>A Few of the brands we’ve work with so far in 2011…<br />Branding<br />Animated Banner<br /...
What are your Goals?<br />REACH THE MOBILE MASSES<br />SPECIFIC AUDIENCES<br />BLEND<br />TYPICAL GOALS<br />Engagement<br...
Millennial- Our Targeting Capabilities <br />Device<br />Time of day/week<br />Country<br />Carrier<br />Channel<br />Demo...
Our Verticals of content<br />Social Networks<br />Entertainment<br />News & Weather<br />Sport<br />1.25 Billion Page imp...
 300 x 50
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Mediabrands 20.04.11

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  • Our Creative Services team will work closely with the advertiser to create engaging and interactive ad units for our publishers users. We want the ads on the site to be compelling and fun so that they incur a high CTR and drives our advertisers to continue spending with our publishers.
  • Our Creative Services team will work closely with the advertiser to create engaging and interactive ad units for our publishers users. We want the ads on the site to be compelling and fun so that they incur a high CTR and drives our advertisers to continue spending with our publishers.
  • Transcript of "Mediabrands 20.04.11"

    1. 1. Millennial Media<br />Mobile Advertising solutions for Advertisers<br />
    2. 2. IAB 2010 Ad spend<br />Millennial Media & Opportunities<br />Creative Formats and Case Studies<br />Latest Rich Media and Interactive formats<br />Contents<br />
    3. 3. Chapter One<br />In the beginning there was hope…<br />
    4. 4. And WAP…<br />And 10 year’s ago WAP was launched to an excited audience<br />
    5. 5. Chapter Two<br />And then <br />consumers grew cynical<br />
    6. 6. WAP quickly failed to meet consumers expectations<br />
    7. 7. Smartphone penetration grew by 58%<br />
    8. 8. Advertising became more engaging<br />
    9. 9. Location finally happened<br />
    10. 10. Monthly mobile internet users (millions)<br />Growth accelerated to the fastest rate on record<br />Monthly mobile internet audience grew by 4.6m to 19.1m<br />Source: Comscore 3 month rolling average<br />
    11. 11. £<br />83.0m<br />Total mobile market 2010<br />£ 37.6m<br />Total mobile market 2009<br />Source: IAB / PwC mobile display ad spend survey 2010<br />
    12. 12. ↑<br />115.9%<br />Total mobile market 2010 vs 2009<br />like-for-like<br />Source: IAB / PwC mobile display ad spend survey 2010<br />
    13. 13. IAB 2010 Ad spend<br />Millennial Media & Opportunities<br />Creative Formats and Case Studies<br />Latest Rich Media and Interactive formats<br />Contents<br />
    14. 14. Who are Millennial?<br /><ul><li>We specialize in Mobile Advertising</li></ul>We are Independent<br /><ul><li>Founded in 2006 by mobile, advertising, and media innovators
    15. 15. No operating system bias
    16. 16. Platform and device agnostic </li></ul>Mobile Focus<br /><ul><li>Not part of a major PC internet portal or search engine
    17. 17. We don’t sell handsets or own an app store</li></ul>Source: IDC, December 2010<br />
    18. 18. Mass Reach - Global Snapshot <br />Reach<br />1.25 Billion<br />200M<br />350M<br /> Impression Levels<br /><ul><li>1.25 Billion Impressions in the UK
    19. 19. 13.5 Million unique users
    20. 20. 2.5 Billion Impressions in the EU</li></ul>Source: Millennial Media Europe<br />100M<br />150M<br />
    21. 21. 16<br />Millennial – Our Expertise<br />Service<br />Everything in house to make your mobile<br />campaign easier.<br />We are Mobile Experts<br /><ul><li> Dedicated front line sales team – Mobile is our only focus
    22. 22. We are Platform and Device agnostic
    23. 23. Dedicated campaign management and reporting team who you have direct access to
    24. 24. Daily or weekly reports
    25. 25. Award winning in house creative team</li></li></ul><li>17<br />Millennial - Technology<br />Technology<br />Market Insights<br /><ul><li>Campaign reporting and evaluation, optimization and post-click management tools drive our analysis</li></ul>Guide Consumers After the Click. <br />Post Click Solutions:<br /><ul><li>Custom site development
    26. 26. Creative builds and refreshes
    27. 27. Managed SMS programs
    28. 28. Remarketing
    29. 29. Brand Surveys
    30. 30. Metric Analysis</li></li></ul><li>18<br />Millennial – Our Expertise<br />Insight<br />Need some info on Mobile? Come to us! <br />Our Technology Powers our Mobile Intelligence<br /><ul><li>More than 5000 end users/month
    31. 31. Our research has been covered in 3000 press articles, including Fortune, MediaPost,Mobile Marketer & TechCrunch
    32. 32. Access It: www.millennialmedia.com/research</li></li></ul><li>Out 09/11/10<br />Millennial Media – Creative expertise<br />CreativeServices<br />Animated Banners to Rich Media,<br />Millennial’s award winning creative team <br />can build everything you need to get a <br />campaign live.<br /><ul><li>Rich Media and video
    33. 33. Click to video
    34. 34. Rich Media and GPS Tracking
    35. 35. Mobile Games</li></li></ul><li>A Few of the brands we’ve work with so far in 2011…<br />Branding<br />Animated Banner<br />Rich Media<br />Direct Response<br />Highly Targeted<br />Run of Network<br />
    36. 36. What are your Goals?<br />REACH THE MOBILE MASSES<br />SPECIFIC AUDIENCES<br />BLEND<br />TYPICAL GOALS<br />Engagement<br />Lead Generation<br />mCommerce<br />Application Download<br />Awareness<br />Drive Foot Traffic<br />Product/Model Launch<br />Retail Promotion<br />Social Media Interactions<br />
    37. 37. Millennial- Our Targeting Capabilities <br />Device<br />Time of day/week<br />Country<br />Carrier<br />Channel<br />Demographic<br />
    38. 38. Our Verticals of content<br />Social Networks<br />Entertainment<br />News & Weather<br />Sport<br />1.25 Billion Page impressions in the UK<br /><ul><li>Inventory is not exclusively assigned to these sites but they are included in the mix, and are examples showing the type of content included in our network.</li></li></ul><li>Campaign Metrics <br />Banners<br /><ul><li> 320 x 53
    39. 39. 300 x 50
    40. 40. 216 x 36
    41. 41. 168 x 28
    42. 42. 120 x 20</li></ul>Rich Media<br /><ul><li> Expandable
    43. 43. Overlay
    44. 44. Homepage Takeovers
    45. 45. Interstitial </li></ul>CPM<br /><ul><li>Branding
    46. 46. Awareness
    47. 47. iPad</li></ul>CPC<br /><ul><li> Direct Response
    48. 48. Mass Reach
    49. 49. Rates and creative subject to individual campaign parameters</li></li></ul><li>IAB 2010 Ad spend<br />Millennial Media & Opportunities<br />Creative Formats and Case Studies<br />Latest Rich Media and Interactive formats<br />Contents<br />
    50. 50. ·      £5,000 - standard banners (1 execution)<br />·      £12,500 (choice of)<br />  Landing page and standard banners (2 executions)<br />  Standard rich media and standard banners (2 executions)<br />·     £20,000 (choice of)<br />   Landing page, standard rich media and standard banners (2 executions)<br />1 high-end rich media and standard banners (2 executions)<br />·     £27,500 <br />Mini-site, high-end rich media and standard banners (2 executions)<br />·     £40,000 <br />High end rich media (up to 3 if applicable)<br />Mini-site or landing page (multiple if applicable)<br />26<br /> Creative Value adds<br />
    51. 51. Entertainment creative ad units<br />Expanded units include - Multi video clips, RSS Feed/Dynamic info, Slide shows, Links to Mobile Websites, Apps, iTunes, Amazon DVD purchase, Twitter, Facebook, etc<br />
    52. 52. In app Video opportunities<br />Video clip auto-launches when application is loading<br />Full-screen Interstitial is displayed when video view is done. Interstitial can include links to<br />replay video, download iPhone App, go to mobile site, and more*<br />
    53. 53. Re skinned Rich Media Interactive Game<br />Rich Media Expandable format<br />Play the game<br />Share your score with friends on Facebook<br />Watch Trailer<br />29<br />
    54. 54. Paramount Jackass 3D Interactive Game<br />Games connect brands with consumers in a participatory setting that entertains and heightens engagement<br />User Taps to play, engages with brand and then connects to Facebook which enables viral element<br />30<br />
    55. 55. Rich Media Overlay Creative Units<br />Warner brothers The Rich Rich Media campaign running across five EU territories.<br />Creative designed and executed by Millennial Media.<br /><ul><li>Share on Facebook
    56. 56. Sync to calender
    57. 57. Watch trailer
    58. 58. Visit Warner Brothers site</li></ul>31<br />
    59. 59. IAB 2010 Ad spend<br />Millennial Media & Opportunities<br />Creative Formats and Case Studies<br />Latest Rich Media and Interactive formats<br />Contents<br />
    60. 60. Interactive Video Ads: <br />Overview and Benefits<br />Overview<br /><ul><li>Capture the attention of your target audience and inspire action with the most riveting ad unit available in mobile today</li></ul>Benefits<br /><ul><li>The Most Compelling Creative Delivery
    61. 61. High impact HD video gives consumers a brand experience that makes an imprint
    62. 62. Consumer Participation
    63. 63. Motivate consumers to communicate with your brand to build deeper relationships and sustainable brand lift
    64. 64. Results Driven
    65. 65. Flexible, interactive execution can be tailored to your unique goals, ensuring that we maximize results</li></li></ul><li>Interactive Video Ads: <br />Interactive Features<br />Interactive Features <br /><ul><li>Drive engagement and consideration metrics with a wide selection of interactive features
    66. 66. Replay & Continue buttons are standard features
    67. 67. Include up to two additional features to create a unique experience for your brand</li></ul>Available Features<br />Coupon: Get coupon for product<br />Find it: Locate a store<br />Vote: Submit vote for a poll<br />Win: Enter a contest or sweepstakes<br />Apply: Submit info<br />Replay: Play video again <br />Continue: Ends video<br />More Videos<br />Buy: Purchase Tickets<br />Buy: Purchase DVD<br />Buy: Purchase other<br />Get App: Download application<br />Download: Download other<br />Learn More: Visit Website<br />Share: Share via Twitter or Facebook<br />Like: Like on Facebook<br />Text: Send text message<br />
    68. 68. Interactive Video Ads: <br />How it Works<br />Program Details<br /><ul><li>15 second HD interactive video auto plays in landscape mode. Cached video ensures no disruptive load times
    69. 69. Ends with landscape Full Page Static Ad
    70. 70. At the end of the video, user must select Continue button to return to the app
    71. 71. Interactive buttons become visible when user touches screen
    72. 72. When a user clicks on an interactive button, the video pauses and a new content page overlays the video. The video auto-resumes once the user navigates away from the content
    73. 73. Frequency cap recommended at 1 per user per 8 hours</li></li></ul><li>Interactive Video Ads: <br />How it Works<br />Availability<br /><ul><li>Available in-application, Android and iOS phones
    74. 74. Interactive Video Ads run across Prestitial and Interstitial inventory*</li></ul>Performance <br /><ul><li>Impressions and CTR
    75. 75. Interaction metrics for all available features
    76. 76. Length of video viewed: 25%, 50%, 75%, 100%</li></ul>*Prestitial and Interstitial inventory cannot be sold separately.<br />
    77. 77.  ipad Opportunities<br />
    78. 78.  ipad Opportunities – The Guardian<br />Driving users to download the latest Guardian Ipad app<br />
    79. 79. Thank you<br />Zac Pinkham <br />European Sales Director<br />zpinkham@millennialmedia.com<br />+44 (0)20 7151 3325<br />+44 (0)75 1543 2109<br />Any Questions?<br />
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