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10 steps to successful digital communication
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10 steps to successful digital communication

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  • 1. How to spread the word ]init[ How to spread the word – ways to reach your audience with digital communication]init[ Brussels | Networking Evening | October 11th, 2012
  • 2. How to spread the wordAgenda Welcome ]init[ in a minute | Harald Felling 10 milestones to successful digital communication | Horst Krämer Case Study: New Media, new opportunities – the EP online Florent Le Montagner | European Parliament Case Study: We CARE: Developing a communication strategy for the ETF Bent Sørensen | European Training Foundation Case Study: Customs App – added value through mobile applications Leo Herbig Open Discussion & Get-together
  • 3. How to spread the word]init[ in a minute Full-Service Agency for digital communication Conceptual & UI Design Consulting, Software Architecture & Interoperability Software Development, Operations & Maintenance Editorial Services & Multimedia Content Production Founded in 1995, privately held Around 250 employees in four countries
  • 4. How to spread the wordClients | Germany < <<<<
  • 5. How to spread the wordClients | International < <<<<
  • 6. How to spread the wordCurrent focus topcis in digital communication MOBILE & RESPONSIVE SOCIAL MEDIA DESIGN MULTI-PLATFORM PARTICIPATION ECM
  • 7. How to spread the wordMobile Publishing and Responsive Design
  • 8. How to spread the wordResponsive Design – to serve all potential devices www.bundesfinanzministerium.de
  • 9. How to spread the wordMulti-Platform-Management
  • 10. How to spread the wordMulti-Platform-Management Management of … Main portal Campaigns Mobile content and applications Social Media Extranet Community Management Intranet Digital Marketing
  • 11. How to spread the word Products Lead AjaxEurex – Digital Excellence Center Dynamic Generation HTML 5.0 Information Supporting Sales and Marketing WCMS Target Group Process Innovative Oriented Clear Content Technology Model Comprehensive Reflection Search of Vision and Strategy State of the Art Easy Content Information Sharing Conver- Design sation Interactive Charts Efficient User Interaction Management Value-addedNewsroom of Content Services Mobile Live-Data Twitter Communication Social Multi-channel Media Publishing YouTube Applications Tools Traders’ Smartphone Cockpit LinkedIn optimised
  • 12. How to spread the wordBeyond Social Media – 360° Strategies
  • 13. How to spread the wordEngagement – Participation – Monitoring
  • 14. How to spread the wordEngagement – Participation – Monitoring
  • 15. 10 milestones on the way to successful digital communication 10 milestones on the way to successful digital communication Ways to reach your audience with digital communicationHorst.Kraemer@init.eu Brussels, 11/10/2012
  • 16. 10 milestones on the way to successful digital communicationagenda The big picture The audience Goals Message Channels Technology Flexibility Budget Resources Monitoring and Feedbackname.surname@init.de Ort, 10/16/2012
  • 17. 10 milestones on the way to successful digital communicationThe big picture There is no digital island Horst.kraemer@init.eu 16.10.2012
  • 18. 10 milestones on the way to successful digital communicationThe audience Quit complaining abt my Twitter shorthand I know how to spell But Twitter limit is 120 characters - Senator Chuck Grassley, Iowa Communicating with individuals 16.10.2012
  • 19. 10 milestones on the way to successful digital communication Goals Do it for a purposeHorst.kraemer@init.eu
  • 20. 10 milestones on the way to successful digital communicationMessage Gimmick or added value? 16.10.2012
  • 21. 10 milestones on the way to successful digital communicationChannels Meeting people where they are
  • 22. 10 milestones on the way to successful digital communicationTechnology It‘s not (just) about „Facebook and Twitter“
  • 23. 10 milestones on the way to successful digital communicationFlexibility Allow yourself to switch the channel 16.10.2012
  • 24. 10 milestones on the way to successful digital communicationBudget It‘s not a one-off effort 16.10.2012
  • 25. 10 milestones on the way to successful digital communication Resources It takes people to do itHorst.kraemer@init.eu
  • 26. 10 milestones on the way to successful digital communicationMonitoring and feedback Moving beyond click rates Horst.kraemer@init.eu
  • 27. 10 milestones on the way to successful digital communicationHow does it work in practice? Three cases Horst.kraemer@init.eu