Job Search and the role of social          networking       Ioannis Nikolaou   Assistant Professor in Organizational Behav...
Yiannis is…        • Work & Organizational Psychologist        • Faculty member of AUEB                – Teaching courses ...
Structure        • Networking        • Facts about SNWs        • Social Media and job search        • Social Media and scr...
NetworkingHave always been and will always be          very effective
Networking ClubsΚοινωνικά Δίκτυα
Networking        • Traditional networking                – Contact key people, i.e. people who know people,              ...
Social Networking Websites                                 (SNWs)                                         The “new” kid in...
Facts about SNWs                                    More than 100M users, 25-30M of them active users                     ...
Social Media and job searchIoannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
The job seeker…        • Introduces herself and keeps her info updated        • Develops a professional network, i.e. conn...
SNWs study in Greece        • Two studies:                – Employees/job seekers Ν=417  job search                – HR P...
90% of employees use SNWs, blogging / micro-                         blogging sites                                       ...
Frequency of SNWs use              3% 4%                                          Younger people visit SNWs more often    ...
How actively involved are you with the following?                                                                         ...
• Those who don’t use SNWS prefer to use job  boards (e.g. kariera.gr) and newspaper ads  (36%) and/or find it “dangerous”...
Which websites do you use during job                   search ?80%        69,2%70%                                        ...
Cyber-vettingIoannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
The Use of Social Networking Websites to Recruit Potential JobCandidates: 2011 vs. 2008       Yes, we currently use these ...
Social Networking Websites Used Most Often by Organizations forRecruitment in 2011  LinkedIn                              ...
A cheap and efficient way to gather information about candidates
Do you use SNWs to search for info about your candidates?                     5%        13%     21%                       ...
Use of Online Reputational Information79% of US HR/Recruitment professionals responding use online reputational informatio...
Which SNWs do you to search for info about your candidates?                           7,0%   Always                       ...
Tips for job search using        • NEVER lieIoannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
Tips for job search using         1. Fill in a Complete Profile – it takes time...                –        Most important ...
Tips for job search using         1.       Regularly Update Your Status         2.       Online First Impressions Matter  ...
Mistakes to Avoid        • Don’t use anything other than a professional          looking photo        • Don’t send people ...
Mistakes to Avoid        • Don’t spam your connections        • Don’t ask people who DON’T know you to write          reco...
What is the future of SNWs?        • Stronger integration with job boards &          applicant tracking systems        • E...
What is the future of SNWs?        • No presence in SNWs, esp. LinkedIn?                – No presence in labor market….   ...
LinkedIn• LinkedIn profiles• Groups• Companies• Find jobs function
Thank youIoannis Nikolaouhttp://about.me/nikolaou          inikol@aueb.gr        twitter@nikolaou
Job Search and the role of social networking
Job Search and the role of social networking
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Job Search and the role of social networking

  1. 1. Job Search and the role of social networking Ioannis Nikolaou Assistant Professor in Organizational Behavior Athens University of Economics & Business http://about.me/nikolaou inikol@aueb.gr twitter@nikolaou
  2. 2. Yiannis is… • Work & Organizational Psychologist • Faculty member of AUEB – Teaching courses in Personal Skills Development, OB/HR, I/O Psychology, etc. – Research on EQ, employees’ well-being, job search, recruitment & selection – HR Consulting and executive training • In the past – HR & Management Consultant • PricewaterhouseCoopers – Training & Development Manager • Egnatia Bank Social Media EnthusiastIoannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  3. 3. Structure • Networking • Facts about SNWs • Social Media and job search • Social Media and screening-recruitment –With data from Greece and abroad • Tips for job search using LinkedinIoannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  4. 4. NetworkingHave always been and will always be very effective
  5. 5. Networking ClubsΚοινωνικά Δίκτυα
  6. 6. Networking • Traditional networking – Contact key people, i.e. people who know people, who know people, who know… – Professional bodies, alumni – Career fairs – Entrepreneurship events (start-ups, οpen coffee, Tedx) • Referrals  performance, commitment and satisfactionIoannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  7. 7. Social Networking Websites (SNWs) The “new” kid in the blockIoannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  8. 8. Facts about SNWs More than 100M users, 25-30M of them active users Almost 1 billion users!!! > 1500 members since Almost 0.5 billion users!!! November 2007 >180.000 hits since February 2007Ioannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  9. 9. Social Media and job searchIoannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  10. 10. The job seeker… • Introduces herself and keeps her info updated • Develops a professional network, i.e. connects with people • Participates in events, meetings, groups (e.g. groups/professional groups) discussions, etc • and… looks for a jobIoannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  11. 11. SNWs study in Greece • Two studies: – Employees/job seekers Ν=417  job search – HR Professionals Ν=122  screening/recruitmentIoannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  12. 12. 90% of employees use SNWs, blogging / micro- blogging sites Reasons for visiting SNWsNetworking, Looking for a job, Browsing, Searching job opportunities 4% Networking, Taking a break, Browsing, Searching job opportunities 5% Browsing 5% Networking, Browsing, Searching job opportunities 7% Networking, Taking a break 7% Networking 11% Networkin, Taking a break, Browsing 17% Networking, Browsing 19% 0% 5% 10% 15% 20% 25%
  13. 13. Frequency of SNWs use 3% 4% Younger people visit SNWs more often 34% 20% Very rarely Once-twice a month Once-twice a week Once a day 39% More than twice a day Time spent on average in SNWs more than 3 hours 2,7% 2-3 hours 2,1% 1-2 hours 9,1% up to 60 minutes 9,9%Younger people and women up to 45 minutes 6,9%spend more time up to 30 minutes 18,7% up to 20 minutes 29,9% Less than 10 minutes 20,8% 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0%
  14. 14. How actively involved are you with the following? 82,93% 76,27%Not using it 8,27% 40,27% 4,53% 10,40% Somehow 13,33% 15,73% 4,53% 5,07%Moderately 20,00% 20,27% 4,53% 3,47% Enough 25,07% 16,53% 3,47% 4,80%Very much 33,33% 7,20% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Personal blog Twitter Facebook LinkedIn Ioannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  15. 15. • Those who don’t use SNWS prefer to use job boards (e.g. kariera.gr) and newspaper ads (36%) and/or find it “dangerous” or unethical to expose their personal/professional info on SNWs (12%) Ioannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  16. 16. Which websites do you use during job search ?80% 69,2%70% The important role of job boards60% 48,0%50% 44,3% LinkedIn40% Facebook30% 24,0% Job boards How effective do you think they are 21,2%20% 19,4% 14,2% 13,2% 14,5% in job search? 9,5% 8,9% 45%10% 6,8% 4,3% 41,85% 2,2% 0,3% 39,38%0% 40% 42,77% Never Rarely Sometimes Often Always 35% 33,85% 32,31% 30% 25,54% 25% LinkedIn 21,23% 21,23% Facebook 20% Job boards 15% 13,23% 13,23% 10% 6,77% 4,62% 5% 1,85% 1,85% 0,31% 0% Not using it Not at all Moderately A lot Very much
  17. 17. Cyber-vettingIoannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  18. 18. The Use of Social Networking Websites to Recruit Potential JobCandidates: 2011 vs. 2008 Yes, we currently use these sites to recruit potential candidates 56% 34% Yes, we used these websites previously, but do not plan to do so again 3% 3% No, we never have used these sites and do not plan to do so in the future 21% 45% No, we have not used these sites, but plan to do so in the future 20% 2011 2008 19% n = 499 n = 371Note: 2008 total does not equal 100% due to rounding. Social Networking Websites and Identifying Potential Job Candidates ©SHRM 2011
  19. 19. Social Networking Websites Used Most Often by Organizations forRecruitment in 2011 LinkedIn 95% Facebook Networking Websites Used Most Often by Organizations for Social 58% Recruitment in 2011 Twitter 42% Professional or association social networking site other than SHRM Connect 23% SHRM Connect 6% MySpace 3% Foursquare 1% Second Life 1% Other 6%Note: n= 277. Excludes respondents who indicated their organization currently does not use social networking websitesto recruit potential job candidates. Total does not equal 100% due to multiple response options. Social Networking Websites and Identifying Potential Job Candidates ©SHRM 2011
  20. 20. A cheap and efficient way to gather information about candidates
  21. 21. Do you use SNWs to search for info about your candidates? 5% 13% 21% 24% Never Rarely Sometimes Often 37% Always Ioannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  22. 22. Use of Online Reputational Information79% of US HR/Recruitment professionals responding use online reputational information to evaluate candidates mostor all of the time. This practice is less common among both UK and German respondents and rarely or never done by47% of French respondents. 9% 25% 25% 22% 14% 44% All the time Most of the 27% 22% 28% time 37% Sometimes Rarely 27% 18% 22% 35% Never 23% Don’t know 10% 9% 9% 29% 10% 14% 5% 16% 6% 6% 2% 1% 2% 2% 2% WW US UK Germany France (n=1106) (n=275) (n=276) (n=279) (n=276)Q6. Do you review online reputational information about candidates when evaluating them for a potential job / college admission?Source: Online Reputation study (for Data Privacy Day) *Un-weighted data Microsoft Confidential 24
  23. 23. Which SNWs do you to search for info about your candidates? 7,0% Always 15,5% 7,0% Often 32,4% 21,1%Sometimes 33,8% 22,5% Rarely 14,1% 42,3% Never 4,2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Facebook Linkedin Ioannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  24. 24. Tips for job search using • NEVER lieIoannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  25. 25. Tips for job search using 1. Fill in a Complete Profile – it takes time... – Most important is your Summary, your Experience, your Education, your Skills & Expertise and your Headline – Effective use of keywords 2. Add Connections – Start with the people you already know in person 3. Join Groups – Choose wisely 4. Answer Questions and Participate – Engage your audienceIoannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  26. 26. Tips for job search using 1. Regularly Update Your Status 2. Online First Impressions Matter 3. Always be professional 4. Check regularly “who viewed your profile” 5. 2nd & 3rd degree contact 6. Follow companies 7. Showcase your work/projects/presentations How to find a new job using LinkedInIoannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  27. 27. Mistakes to Avoid • Don’t use anything other than a professional looking photo • Don’t send people an invitation with LinkedIn’s default text • Don’t use the “Friend” option to connect with people • Don’t forget to include all your external links (e.g. twitter)Ioannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  28. 28. Mistakes to Avoid • Don’t spam your connections • Don’t ask people who DON’T know you to write recommendations for you • First complete your profile as much as possible and then : – start connecting with people you don’t know or join groups – Start joining groups • Your Linkedin profile is NOT your CV…Ioannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  29. 29. What is the future of SNWs? • Stronger integration with job boards & applicant tracking systems • Emphasis on industry-specific SNWs (e.g. embedded.com for engineers, ishade.com for accountants, researchgate.net for academics/researchers, etc.) • Intranet based SNWs (e.g. yammer.com) • Mobile based SNWs – SoLoMo (social, local, mobile) servicesIoannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  30. 30. What is the future of SNWs? • No presence in SNWs, esp. LinkedIn? – No presence in labor market…. – No More Résumés, Say Some Firms • CVs will become extinctIoannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou
  31. 31. LinkedIn• LinkedIn profiles• Groups• Companies• Find jobs function
  32. 32. Thank youIoannis Nikolaouhttp://about.me/nikolaou inikol@aueb.gr twitter@nikolaou

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