American College of Greece             Athens November 28, 2012Looking for a job or an employee?  Look no further than Soc...
Yiannis is…       • Work & Organizational Psychologist       • Faculty member of AUEB       • In the past               – ...
Structure       • Facts       • Social Media and job search       • Social Media and screening-         recruitment       ...
Facts about SNWs                                   More than 100M users, 25-30M of them active users                      ...
Social Media and job searchIoannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
The job seeker…       • Introduces herself and keeps her info updated       • Develops a professional network, i.e. connec...
SNWs study in Greece       • Two studies:               – Employees/job seekers Ν=417  job search               – HR Prof...
90% of employees use SNWs, blogging / micro-                         blogging sites                                       ...
Frequency of SNWs use              3% 4%                                          Younger people visit SNWs more often    ...
How actively involved are you with the following?                                                                         ...
• Those who don’t use SNWS prefer to use job  boards (e.g. kariera.gr) and newspaper ads  (36%) and/or find it “dangerous”...
Which websites do you use during job                   search ?80%        69,2%70%                                        ...
Social Media and screening-                              recruitmentIoannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr |...
The Use of Social Networking Websites to Recruit Potential JobCandidates: 2011 vs. 2008       Yes, we currently use these ...
Social Networking Websites Used Most Often by Organizations forRecruitment in 2011  LinkedIn                              ...
A cheap and efficient way to gather information about candidates
How Do Organizations Recruit Potential Job Candidates Using Social     Networking Websites?Search for passive job candidat...
Do you use SNWs to search for info about your candidates?                     5%        13%     21%                       ...
Use of Online Reputational Information79% of US HR/Recruitment professionals responding use online reputational informatio...
Which SNWs do you to search for info about your candidates?                           7,0%   Always                       ...
Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
Tips for job search using       • NEVER lieIoannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
Tips for job search using        1. Fill in a Complete Profile – it takes time...               –        Most important is...
Mistakes to Avoid       • Don’t use anything other than a professional looking photo       • Don’t send people an invitati...
What is the future of SNWs?       • Stronger integration with job boards &         applicant tracking systems       • Emph...
What is the future of SNWs?       • No presence in SNWs, esp. LinkedIn?               – No presence in labor market….     ...
Special Issue                                                        • International Journal of                           ...
Thank youIoannis Nikolaou     www.inikolaou.gr       inikol@aueb.gr     twitter@nikolaou
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Presentation delivered to the American College of Greece (28/11/2012)

Deree nov 2012

  1. 1. American College of Greece Athens November 28, 2012Looking for a job or an employee? Look no further than Social Media… Ioannis Nikolaou Assistant Professor in Organizational Behavior Athens University of Economics & Business www.inikolaou.gr inikol@aueb.gr twitter@nikolaou
  2. 2. Yiannis is… • Work & Organizational Psychologist • Faculty member of AUEB • In the past – HR & Management Consultant • PricewaterhouseCoopers – Training & Development Manager • Egnatia Bank • Social Media EnthusiastIoannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  3. 3. Structure • Facts • Social Media and job search • Social Media and screening- recruitment –With data from Greece and abroad • Tips for job search using LinkedinIoannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  4. 4. Facts about SNWs More than 100M users, 25-30M of them active users Almost 1 billion users!!! > 1500 members since Almost 0.5 billion users!!! November 2007 >180.000 hits since February 2007Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  5. 5. Social Media and job searchIoannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  6. 6. The job seeker… • Introduces herself and keeps her info updated • Develops a professional network, i.e. connects with people • Participates in events, meetings, groups (e.g. groups/professional groups) discussions, etc • and… looks for a jobIoannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  7. 7. SNWs study in Greece • Two studies: – Employees/job seekers Ν=417  job search – HR Professionals Ν=122  screening/recruitmentIoannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  8. 8. 90% of employees use SNWs, blogging / micro- blogging sites Reasons for visiting SNWsNetworking, Looking for a job, Browsing, Searching job opportunities 4% Networking, Taking a break, Browsing, Searching job opportunities 5% Browsing 5% Networking, Browsing, Searching job opportunities 7% Networking, Taking a break 7% Networking 11% Networkin, Taking a break, Browsing 17% Networking, Browsing 19% 0% 5% 10% 15% 20% 25%
  9. 9. Frequency of SNWs use 3% 4% Younger people visit SNWs more often 34% 20% Very rarely Once-twice a month Once-twice a week Once a day 39% More than twice a day Time spent on average in SNWs more than 3 hours 2,7% 2-3 hours 2,1% 1-2 hours 9,1% up to 60 minutes 9,9%Younger people and women up to 45 minutes 6,9%spend more time up to 30 minutes 18,7% up to 20 minutes 29,9% Less than 10 minutes 20,8% 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0%
  10. 10. How actively involved are you with the following? 82,93% 76,27%Not using it 8,27% 40,27% 4,53% 10,40% Somehow 13,33% 15,73% 4,53% 5,07%Moderately 20,00% 20,27% 4,53% 3,47% Enough 25,07% 16,53% 3,47% 4,80%Very much 33,33% 7,20% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Personal blog Twitter Facebook LinkedIn
  11. 11. • Those who don’t use SNWS prefer to use job boards (e.g. kariera.gr) and newspaper ads (36%) and/or find it “dangerous” or unethical to expose their personal/professional info on SNWs (12%)
  12. 12. Which websites do you use during job search ?80% 69,2%70% The important role of job boards60% 48,0%50% 44,3% LinkedIn40% Facebook30% 24,0% Job boards How effective do you think they are 21,2%20% 19,4% 14,2% 13,2% 14,5% in job search? 9,5% 8,9% 45%10% 6,8% 4,3% 41,85% 2,2% 0,3% 39,38%0% 40% 42,77% Never Rarely Sometimes Often Always 35% 33,85% 32,31% 30% 25,54% 25% LinkedIn 21,23% 21,23% Facebook 20% Job boards 15% 13,23% 13,23% 10% 6,77% 4,62% 5% 1,85% 1,85% 0,31% 0% Not using it Not at all Moderately A lot Very much
  13. 13. Social Media and screening- recruitmentIoannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  14. 14. The Use of Social Networking Websites to Recruit Potential JobCandidates: 2011 vs. 2008 Yes, we currently use these sites to recruit potential candidates 56% 34% Yes, we used these websites previously, but do not plan to do so again 3% 3% No, we never have used these sites and do not plan to do so in the future 21% 45% No, we have not used these sites, but plan to do so in the future 20% 2011 2008 19% n = 499 n = 371Note: 2008 total does not equal 100% due to rounding. Social Networking Websites and Identifying Potential Job Candidates ©SHRM 2011
  15. 15. Social Networking Websites Used Most Often by Organizations forRecruitment in 2011 LinkedIn 95% Facebook Networking Websites Used Most Often by Organizations for Social 58% Recruitment in 2011 Twitter 42% Professional or association social networking site other than SHRM Connect 23% SHRM Connect 6% MySpace 3% Foursquare 1% Second Life 1% Other 6%Note: n= 277. Excludes respondents who indicated their organization currently does not use social networking websitesto recruit potential job candidates. Total does not equal 100% due to multiple response options. Social Networking Websites and Identifying Potential Job Candidates ©SHRM 2011
  16. 16. A cheap and efficient way to gather information about candidates
  17. 17. How Do Organizations Recruit Potential Job Candidates Using Social Networking Websites?Search for passive job candidates by using the social 72% networking websites search feature 53% 65% Search for active job candidates by using the social networking websites search feature 16% 63% Create a group or page for the organization to post information and career opportunities 24% 2011 2010 6% (n = 103) (n = 276) Other 7%Note: Excludes respondents who indicated their organization currently does not use social networking websites to recruit potential job candidates. Totalsdo not equal 100% due to multiple response options. Social Networking Websites and Identifying Potential Job Candidates ©SHRM 2011
  18. 18. Do you use SNWs to search for info about your candidates? 5% 13% 21% 24% Never Rarely Sometimes Often 37% Always
  19. 19. Use of Online Reputational Information79% of US HR/Recruitment professionals responding use online reputational information to evaluate candidates mostor all of the time. This practice is less common among both UK and German respondents and rarely or never done by47% of French respondents. 9% 25% 25% 22% 14% 44% All the time Most of the 27% 22% 28% time 37% Sometimes Rarely 27% 18% 22% 35% Never 23% Don’t know 10% 9% 9% 29% 10% 14% 5% 16% 6% 6% 2% 1% 2% 2% 2% WW US UK Germany France (n=1106) (n=275) (n=276) (n=279) (n=276)Q6. Do you review online reputational information about candidates when evaluating them for a potential job / college admission?Source: Online Reputation study (for Data Privacy Day) *Un-weighted data Microsoft Confidential 23
  20. 20. Which SNWs do you to search for info about your candidates? 7,0% Always 15,5% 7,0% Often 32,4% 21,1%Sometimes 33,8% 22,5% Rarely 14,1% 42,3% Never 4,2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Facebook Linkedin
  21. 21. Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  22. 22. Tips for job search using • NEVER lieIoannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  23. 23. Tips for job search using 1. Fill in a Complete Profile – it takes time... – Most important is your Summary, your Experience, your Skills & Expertise and your Headline. 2. Add as Many Connections as You Can 3. Join Groups 4. Answer Questions and Participate – Engage your audience 5. Regularly Update Your Status 6. Online First Impressions Matter 7. Always be professionalIoannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  24. 24. Mistakes to Avoid • Don’t use anything other than a professional looking photo • Don’t send people an invitation with LinkedIn’s default text • Don’t use the “Friend” option to connect with people • Don’t forget to include all your external links (e.g. twitter) • Don’t spam your connections • Don’t ask people who DON’T know you to write recommendations for you • First complete your profile and then start connecting with people you don’t know or join groups • Your Linkedin profile is NOT your CV…Ioannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  25. 25. What is the future of SNWs? • Stronger integration with job boards & applicant tracking systems • Emphasis on industry-specific SNWs (e.g. embedded.com for engineers, ishade.com for accountants, researchgate.net for academics/researchers, etc.) • Intranet based SNWs (e.g. yammer.com) • Mobile based SNWs – SoLoMo (social, local, mobile) servicesIoannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  26. 26. What is the future of SNWs? • No presence in SNWs, esp. LinkedIn? – No presence in labor market…. – No More Résumés, Say Some Firms • CVs will become extinctIoannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  27. 27. Special Issue • International Journal of Selection & Assessment (December 2012) – Advances in Selection and Assessment in Europe • Editors: Ioannis Nikolaou, Neil Anderson and Jesus SalgadoIoannis Nikolaou | www.inikolaou.gr | inikol@aueb.gr | twitter@nikolaou
  28. 28. Thank youIoannis Nikolaou www.inikolaou.gr inikol@aueb.gr twitter@nikolaou

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