Lifecycle Engagement: Using Social Networking to Engage Prospects, Students and Alumni Taking Advantage of Web 2.0 Tools and the Social Networking Phenomenon Michael Staton, CEO Inigral, Inc www.inigral.com

Traditional Methods

The Conundrum

Growth

Objectives

My Hopes

Five Cs of Succcccess

THE ESSENCE Relevant Information Streams and Calls to Action

Relevant Information Streams and Calls to Action

Lifecycle Engagement

Meet Heuristic Clicker Audiences on the internet don’t read, they respond to images and calls to action and only peruse content they identify as relevant. Make sure you always include links and calls to action, and make your presence image heavy.

Audiences on the internet don’t read, they respond to images and calls to action and only peruse content they identify as relevant.

Make sure you always include links and calls to action, and make your presence image heavy.

The Magic Feed Dynamic micro-chunks of information with relevant calls to action.

Dynamic micro-chunks of information with relevant calls to action.

THE SEEN TOOLS What’s Out There

What’s Out There

Free Building Blocks

Vimeo

Flickr

Ning

Wordpress

Twitter

Facebook

STRATEGY GUIDE Approaches to Success

Approaches to Success

Think Relevant and Dynamic Segment your Audiences in to Personas Select Genuine Production Channels

Think Chunky and Sticky

Think Dialog + Response Time

Think Showcase Connection Expression

Connection

Expression

Think User-Generated Content

Think Call to Action + Conversion

Think Blended Environment

Think Conversion Funnel

JUST DO IT Find Conversations Host Conversations Participate

Find Conversations

Host Conversations

Participate

SEEN SHORTCOMINGS It can be bewildering and tough to manage. Results are tough to measure.

It can be bewildering and tough to manage.

Results are tough to measure.

SEEN SHORTCOMINGS Increased time. Print still in use.

Increased time.

Print still in use.

THE FUTURE Towards Turn-Key Solutions

Towards Turn-Key Solutions

Widgets vs. Applications

Applications Win

Vital Signs

Applications that Automate

Crowdsourced Dynamic Content Segmented Grassroots Monitored

Segmented

Grassroots

Monitored

Information that Contextualizes

Accurate Affiliations and Affinities Data Integrity Data Interoperability Autopopulated Customizable Authenticated

Data Integrity

Data Interoperability

Autopopulated

Customizable

Authenticated

Social Footprint

Peer-to-Peer Distribution

Driving Interpersonal Connections

SCHOOLS ON FACEBOOK A Lifecycle Engagement Platform on Facebook

A Lifecycle Engagement Platform on Facebook

Engaging Prospective Students Through Schools on Facebook

Engaging Prospective Students Through Schools on Facebook

Engaging Prospective Students Through Schools on Facebook

Engaging Enrolled Students Through Schools on Facebook

Engaging Enrolled Students Through Schools on Facebook

Engaging Alumni Through Schools on Facebook

Michael Staton, CEO Inigral, Inc www.inigral.com [email_address]