Lifecycle Engagement in Higher Education with Social Media

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    Lifecycle Engagement in Higher Education with Social Media - Presentation Transcript

    1. Lifecycle Engagement: Using Social Networking to Engage Prospects, Students and Alumni Taking Advantage of Web 2.0 Tools and the Social Networking Phenomenon Michael Staton, CEO Inigral, Inc www.inigral.com
    2. Traditional Methods
    3. The Conundrum
    4. Growth
    5. Objectives
    6. My Hopes
    7. Five Cs of Succcccess
    8. THE ESSENCE
      • Relevant Information Streams and Calls to Action
    9. Lifecycle Engagement
    10. Meet Heuristic Clicker
      • Audiences on the internet don’t read, they respond to images and calls to action and only peruse content they identify as relevant.
      • Make sure you always include links and calls to action, and make your presence image heavy.
    11. The Magic Feed
      • Dynamic micro-chunks of information with relevant calls to action.
    12. THE SEEN TOOLS
      • What’s Out There
    13. Free Building Blocks
    14. Vimeo
    15. Flickr
    16. Ning
    17. Wordpress
    18. Twitter
    19. Facebook
    20. STRATEGY GUIDE
      • Approaches to Success
    21. Think Relevant and Dynamic Segment your Audiences in to Personas Select Genuine Production Channels
    22. Think Chunky and Sticky
    23. Think Dialog + Response Time
    24. Think Showcase
      • Connection
      • Expression
    25. Think User-Generated Content
    26. Think Call to Action + Conversion
    27. Think Blended Environment
    28. Think Conversion Funnel
    29. JUST DO IT
      • Find Conversations
      • Host Conversations
      • Participate
    30. SEEN SHORTCOMINGS
      • It can be bewildering and tough to manage.
      • Results are tough to measure.
    31. SEEN SHORTCOMINGS
      • Increased time.
      • Print still in use.
    32. THE FUTURE
      • Towards Turn-Key Solutions
    33. Widgets vs. Applications
    34. Applications Win
    35. Vital Signs
    36. Applications that Automate
    37. Crowdsourced Dynamic Content
      • Segmented
      • Grassroots
      • Monitored
    38. Information that Contextualizes
    39. Accurate Affiliations and Affinities
      • Data Integrity
      • Data Interoperability
      • Autopopulated
      • Customizable
      • Authenticated
    40. Social Footprint
    41. Peer-to-Peer Distribution
    42. Driving Interpersonal Connections
    43. SCHOOLS ON FACEBOOK
      • A Lifecycle Engagement Platform on Facebook
    44. Engaging Prospective Students Through Schools on Facebook
    45. Engaging Prospective Students Through Schools on Facebook
    46. Engaging Prospective Students Through Schools on Facebook
    47. Engaging Enrolled Students Through Schools on Facebook
    48. Engaging Enrolled Students Through Schools on Facebook
    49. Engaging Alumni Through Schools on Facebook
    50. Michael Staton, CEO Inigral, Inc www.inigral.com [email_address]

    + Tony ZandersTony Zanders, 9 months ago

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