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PRAXIS WP4 - Branding

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Presentation of WP4 - Bradning during the kick-off meeting of the Praxis European Network of Internship and Placement Excellence.

Presentation of WP4 - Bradning during the kick-off meeting of the Praxis European Network of Internship and Placement Excellence.

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PRAXIS WP4 - Branding PRAXIS WP4 - Branding Presentation Transcript

  • WORK PACKAGE 4BRANDING
  • ABOUT SINT-LUCAS Ghent, Belgium
  • Sint-Lucas isa university college of Arts and Design
  • We’re situated in GhentThink: Belgium, chocolate, waffles, musterd, beer.
  • Study ProgramsVisual Design professional bachelor (180 ECTS - 6 semesters)Visual Arts academic bachelor (180 ECTS - 6 semesters) master (60 ECTS - 2 semesters)Postgraduate Studies Packaging Design (42 ECTS - 16 weeks)Teacher Education (60 ECTS - 4 semesters half-time studies)Phd in the arts
  • PBA Visual Design - Structure of the Study Program 1st sem VISUAL DESIGN 2nd sem general initiation year 3rd sem 4th sem graphic advertising illustration digital studio studio studio studio 5th sem 6th sem traineeship and graduation project
  • Graphic StudioIdentity, logo, poster, typography, magazine, ...
  • Graphic StudioIdentity, logo, poster, typography, magazine, ...
  • Graphic StudioIdentity, logo, poster, typography, magazine, ...
  • Advertising StudioConcept, brainstorm, campaign, rough, deadline...
  • Advertising StudioConcept, brainstorm, campaign, rough, deadline...
  • Advertising StudioConcept, brainstorm, campaign, rough, deadline...
  • Illustration StudioCharacter design, storyboarding, infographics, ...
  • Illustration StudioCharacter design, storyboarding, infographics, ...
  • Illustration StudioCharacter design, storyboarding, infographics, ...
  • Digital StudioWeb, motion graphics, tablets, mobile, video, 3D, ...
  • Digital StudioWeb, motion graphics, tablets, mobile, video, 3D, ...
  • Digital StudioWeb, motion graphics, tablets, mobile, video, 3D, ...
  • WORK PACKAGE 4BRANDING
  • WP 4 contains:Creating and managinga Praxis brand
  • Part 1Create a Praxis brand
  • Part 2Manage a Praxis brand
  • What we can doCreate and deliver a toolbox
  • CAM WEB PAIGN DESIGN IDENTITY BRANDLOGO IMAGE CORE VALUESWhat we can doCreate and deliver a toolbox
  • PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULTNOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • Previously...We received the work package PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • Making things clearWe still have some questions PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • First of allWe will listen, look and get wiser PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • Clear viewWe make a briefing to set out the borders PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • 1-2-3 GO!The debriefing gives us the start sign PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • We need your help Tell us what you think PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULTNOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • What is your visual image of... Network, team work, excellence, international, internship, ... PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULTNOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • VOLVO = SAFETY LIDL = AFFORDABLEIKEA = FAMILY ADOBE = ENABLINGAPPLE = INNOVATIVE COCA-COLA = CLASSICCHANEL = EXCLUSIVE PLAYBOY = SEXYFedEx = RELIABLE FSC = SUSTAINABLEGOOGLE = HELPFUL WALT DISNEY = MAGICAL Which values do we aim to reach with Praxis? service minded, PRAXIS = ? develop people, cooperative, creative, innovative, ... PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • Homework to do Collect images of what Praxis should look like PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULTNOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • Mailbox overload We are interested to hear and see how you think about this PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULTNOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • CollectingMaking moodboards PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • Mind-mappingThe brainstorm begins PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • Concept15 brandconcepts are created, only 5 are chosen PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • Once more... we need your helpVoteYou can choose and vote on our top 5 PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • On podiumBronze, silver and gold PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • And the winner is...Chosen from the top 3, by the branding team PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • ParticipationYour opinion is important, but not sacred PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • Graphic designThe finetuning can begin PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • Web designDesigning a website prototype PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • Advertising designShaping the campaign PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • And the logo is...Presentation of the new identity PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • 6 months laterA new brand is born PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • Graphic resultBrand styleguide and templates PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • Web resultWebdesign ready to hand over PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • Advertising resultCampaign ready for kick-off PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • DIYTools are handed over so you can DIY PHASE 1 PHASE 2 PHASE 3 PHASE 4 INTAKE CONCEPT DEVELOPMENT RESULT NOW DEC 2011 FEB 2012 APR 2012 MAY 2012
  • Thank you for your attentionWio & SaskiaSint-Lucas Ghent