WORK PACKAGE 4
BRANDING
ABOUT SINT-LUCAS
Ghent, Belgium
Sint-Lucas is
a university college of Arts and Design
We’re situated in Ghent
Think: Belgium, chocolate, waffles, musterd, beer.
Study Programs
Visual Design
professional bachelor (180 ECTS - 6 semesters)
Visual Arts
academic bachelor (180 ECTS - 6 se...
PBA Visual Design - Structure of the Study Program
1st sem
2nd sem
3rd sem
4th sem
5th sem
6th sem
VISUAL DESIGN
general i...
Graphic Studio
Identity, logo, poster, typography, magazine, ...
Graphic Studio
Identity, logo, poster, typography, magazine, ...
Graphic Studio
Identity, logo, poster, typography, magazine, ...
Advertising Studio
Concept, brainstorm, campaign, rough, deadline...
Advertising Studio
Concept, brainstorm, campaign, rough, deadline...
Advertising Studio
Concept, brainstorm, campaign, rough, deadline...
Illustration Studio
Character design, storyboarding, infographics, ...
Illustration Studio
Character design, storyboarding, infographics, ...
Illustration Studio
Character design, storyboarding, infographics, ...
Digital Studio
Web, motion graphics, tablets, mobile, video, 3D, ...
Digital Studio
Web, motion graphics, tablets, mobile, video, 3D, ...
Digital Studio
Web, motion graphics, tablets, mobile, video, 3D, ...
WORK PACKAGE 4
BRANDING
Creating and managing
a Praxis brand
WP 4 contains:
Create a Praxis brand
Part 1
Manage a Praxis brand
Part 2
Create and deliver a toolbox
What we can do
Create and deliver a toolbox
What we can do
BRAND
IMAGE
IDENTITY
WEB
DESIGN
CAM
PAIGN
CORE
VALUES
LOGO
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 2012 MAY 2012NOW
PHASE 1
INTAKE
Previously...
We received the work package
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 2012 M...
Making things clear
We still have some questions
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR ...
First of all
We will listen, look and get wiser
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 2...
Clear view
We make a briefing to set out the borders
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 ...
1-2-3 GO!
The debriefing gives us the start sign
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR ...
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 2012 MAY 2012NOW
PHASE 1
INTAKE
We need your help...
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 2012 MAY 2012NOW
PHASE 1
INTAKE
What is your
visu...
VOLVO = SAFETY
IKEA = FAMILY
APPLE = INNOVATIVE
CHANEL = EXCLUSIVE
FedEx = RELIABLE
GOOGLE = HELPFUL
LIDL = AFFORDABLE
ADO...
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 2012 MAY 2012NOW
PHASE 1
INTAKE
Homework to do
Co...
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 2012 MAY 2012NOW
PHASE 1
INTAKE
Mailbox overload
...
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 2012 MAY 2012NOW
PHASE 1
INTAKE
Collecting
Making...
Mind-mapping
The brainstorm begins
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 2012 MAY 2012N...
Concept
15 brandconcepts are created, only 5 are chosen
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 20...
Vote
You can choose and vote on our top 5
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 2012 MA...
On podium
Bronze, silver and gold
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 2012 MAY 2012NO...
And the winner is...
Chosen from the top 3, by the branding team
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 20...
Participation
Your opinion is important, but not sacred
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 20...
Graphic design
The finetuning can begin
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
FEB 2012 APR 2012 MAY 2012
PHASE 2
CONCEPT
DEC ...
Web design
Designing a website prototype
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 2012 MAY...
Advertising design
Shaping the campaign
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 2012 MAY ...
And the logo is...
Presentation of the new identity
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 A...
6 months later
A new brand is born
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 2012 MAY 2012N...
Graphic result
Brand styleguide and templates
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 201...
Web result
Webdesign ready to hand over
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 2012 MAY ...
Advertising result
Campaign ready for kick-off
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 20...
DIY
Tools are handed over so you can DIY
PHASE 2
CONCEPT
PHASE 3
DEVELOPMENT
PHASE 4
RESULT
DEC 2011 FEB 2012 APR 2012 MAY...
Thank you for your attention
Wio & Saskia
Sint-Lucas Ghent
PRAXIS WP4 - Branding
PRAXIS WP4 - Branding
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PRAXIS WP4 - Branding

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Presentation of WP4 - Bradning during the kick-off meeting of the Praxis European Network of Internship and Placement Excellence.

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PRAXIS WP4 - Branding

  1. 1. WORK PACKAGE 4 BRANDING
  2. 2. ABOUT SINT-LUCAS Ghent, Belgium
  3. 3. Sint-Lucas is a university college of Arts and Design
  4. 4. We’re situated in Ghent Think: Belgium, chocolate, waffles, musterd, beer.
  5. 5. Study Programs Visual Design professional bachelor (180 ECTS - 6 semesters) Visual Arts academic bachelor (180 ECTS - 6 semesters) master (60 ECTS - 2 semesters) Postgraduate Studies Packaging Design (42 ECTS - 16 weeks) Teacher Education (60 ECTS - 4 semesters half-time studies) Phd in the arts
  6. 6. PBA Visual Design - Structure of the Study Program 1st sem 2nd sem 3rd sem 4th sem 5th sem 6th sem VISUAL DESIGN general initiation year graphic studio advertising studio illustration studio digital studio traineeship and graduation project
  7. 7. Graphic Studio Identity, logo, poster, typography, magazine, ...
  8. 8. Graphic Studio Identity, logo, poster, typography, magazine, ...
  9. 9. Graphic Studio Identity, logo, poster, typography, magazine, ...
  10. 10. Advertising Studio Concept, brainstorm, campaign, rough, deadline...
  11. 11. Advertising Studio Concept, brainstorm, campaign, rough, deadline...
  12. 12. Advertising Studio Concept, brainstorm, campaign, rough, deadline...
  13. 13. Illustration Studio Character design, storyboarding, infographics, ...
  14. 14. Illustration Studio Character design, storyboarding, infographics, ...
  15. 15. Illustration Studio Character design, storyboarding, infographics, ...
  16. 16. Digital Studio Web, motion graphics, tablets, mobile, video, 3D, ...
  17. 17. Digital Studio Web, motion graphics, tablets, mobile, video, 3D, ...
  18. 18. Digital Studio Web, motion graphics, tablets, mobile, video, 3D, ...
  19. 19. WORK PACKAGE 4 BRANDING
  20. 20. Creating and managing a Praxis brand WP 4 contains:
  21. 21. Create a Praxis brand Part 1
  22. 22. Manage a Praxis brand Part 2
  23. 23. Create and deliver a toolbox What we can do
  24. 24. Create and deliver a toolbox What we can do BRAND IMAGE IDENTITY WEB DESIGN CAM PAIGN CORE VALUES LOGO
  25. 25. PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  26. 26. Previously... We received the work package PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  27. 27. Making things clear We still have some questions PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  28. 28. First of all We will listen, look and get wiser PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  29. 29. Clear view We make a briefing to set out the borders PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  30. 30. 1-2-3 GO! The debriefing gives us the start sign PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  31. 31. PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE We need your help Tell us what you think
  32. 32. PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE What is your visual image of... Network, team work, excellence, international, internship, ...
  33. 33. VOLVO = SAFETY IKEA = FAMILY APPLE = INNOVATIVE CHANEL = EXCLUSIVE FedEx = RELIABLE GOOGLE = HELPFUL LIDL = AFFORDABLE ADOBE = ENABLING COCA-COLA = CLASSIC PLAYBOY = SEXY FSC = SUSTAINABLE WALT DISNEY = MAGICAL PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE Which values do we aim to reach with Praxis? service minded, develop people, cooperative, creative, innovative, ... PRAXIS = ?
  34. 34. PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE Homework to do Collect images of what Praxis should look like
  35. 35. PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE Mailbox overload We are interested to hear and see how you think about this
  36. 36. PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE Collecting Making moodboards
  37. 37. Mind-mapping The brainstorm begins PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  38. 38. Concept 15 brandconcepts are created, only 5 are chosen PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  39. 39. Vote You can choose and vote on our top 5 PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012 Once more... we need your help NOW PHASE 1 INTAKE
  40. 40. On podium Bronze, silver and gold PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  41. 41. And the winner is... Chosen from the top 3, by the branding team PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  42. 42. Participation Your opinion is important, but not sacred PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  43. 43. Graphic design The finetuning can begin PHASE 3 DEVELOPMENT PHASE 4 RESULT FEB 2012 APR 2012 MAY 2012 PHASE 2 CONCEPT DEC 2011NOW PHASE 1 INTAKE
  44. 44. Web design Designing a website prototype PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  45. 45. Advertising design Shaping the campaign PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  46. 46. And the logo is... Presentation of the new identity PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  47. 47. 6 months later A new brand is born PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  48. 48. Graphic result Brand styleguide and templates PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  49. 49. Web result Webdesign ready to hand over PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  50. 50. Advertising result Campaign ready for kick-off PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  51. 51. DIY Tools are handed over so you can DIY PHASE 2 CONCEPT PHASE 3 DEVELOPMENT PHASE 4 RESULT DEC 2011 FEB 2012 APR 2012 MAY 2012NOW PHASE 1 INTAKE
  52. 52. Thank you for your attention Wio & Saskia Sint-Lucas Ghent

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