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DESIGN MED MENING ETIKK SOM KONKURRANSE- FORTRINN 06/06/09 ETIKK SOM KONKURRANSEFORTRINN
Lillehammer, Yggdrasil 2008 INGRID TOFTE & KARL JOHAN SÆTH 06/06/09 ETIKK SOM KONKURRANSEFORTRINN
Karl Johan Sæth ,[object Object],[object Object],06/06/09 ETIKK SOM KONKURRANSEFORTRINN
Ingrid Tofte ,[object Object],[object Object],06/06/09 ETIKK SOM KONKURRANSEFORTRINN
IA SUMMIT 2008  I MIAMI 06/06/09 ETIKK SOM KONKURRANSEFORTRINN
06/06/09 ETIKK SOM KONKURRANSEFORTRINN
HVORFOR SNAKKER VI OM ETIKK?  06/06/09 ETIKK SOM KONKURRANSEFORTRINN
06/06/09 ETIKK SOM KONKURRANSEFORTRINN
06/06/09 ETIKK SOM KONKURRANSEFORTRINN
Visste de hva de gjorde? 06/06/09 ETIKK SOM KONKURRANSEFORTRINN
06/06/09 ETIKK SOM KONKURRANSEFORTRINN
06/06/09 ETIKK SOM KONKURRANSEFORTRINN
Evolution of innovation and consumer demand Shedroff et al. “Making Meaning” - 2006 06/06/09 ETIKK SOM KONKURRANSEFORTRINN
Starbucks represents  something beyond  a cup of coffee  ,[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 ETIKK SOM KONKURRANSEFORTRINN
06/06/09 ETIKK SOM KONKURRANSEFORTRINN
HVA ER ETIKK? 06/06/09 ETIKK SOM KONKURRANSEFORTRINN
Hva er etikk? ,[object Object],[object Object],[object Object],06/06/09 ETIKK SOM KONKURRANSEFORTRINN
De tre etiske sfærene  ,[object Object],[object Object],[object Object],06/06/09 ETIKK SOM KONKURRANSEFORTRINN
Etiske sfærer: Personlig 06/06/09 ETIKK SOM KONKURRANSEFORTRINN
Etiske sfærer: Sosial 06/06/09 ETIKK SOM KONKURRANSEFORTRINN
Etiske sfærer: Global 06/06/09 ETIKK SOM KONKURRANSEFORTRINN
ETIKK I DESIGNPROSESSEN 06/06/09 ETIKK SOM KONKURRANSEFORTRINN
ETIKK SOM KONKURRANSEFORTRINN 06/06/09
Tre eksempler fra Miami ,[object Object],[object Object],[object Object],06/06/09 ETIKK SOM KONKURRANSEFORTRINN
Vinmonopolet - Design innen et domene med klart definert etikk ,[object Object],[object Object],[object Object],06/06/09 ETIKK SOM KONKURRANSEFORTRINN
ETIKK SOM KONKURRANSEFORTRINN 06/06/09
Egmont Univers – Kunnskap om etiske normer som retningsgivende for design ,[object Object],[object Object],[object Object],06/06/09 ETIKK SOM KONKURRANSEFORTRINN
ETIKK SOM KONKURRANSEFORTRINN 06/06/09
SFT CO2 – Kan vi skape endring gjennom å anvende kunnskap om etiske normer?  ,[object Object],[object Object],[object Object],06/06/09 ETIKK SOM KONKURRANSEFORTRINN
ETIKK SOM KONKURRANSEFORTRINN 06/06/09
Eksemplene viser at: ,[object Object],[object Object],06/06/09 ETIKK SOM KONKURRANSEFORTRINN
ETIKK SOM KONKURRANSEFORTRINN 06/06/09 ETIKK SOM KONKURRANSEFORTRINN
Vårt utgangspunkt ,[object Object],[object Object],[object Object],06/06/09 ETIKK SOM KONKURRANSEFORTRINN
06/06/09 ETIKK SOM KONKURRANSEFORTRINN
Modell: Facebook Beacon 06/06/09 ETIKK SOM KONKURRANSEFORTRINN Etiske aspekter Facebook Beacon Forretningskrav Bruker-krav ! ! ! Etiske sfærer Global Sosial Personlig
Etiske aspekter ved Facebook Beacon ,[object Object],[object Object],[object Object],06/06/09 ETIKK SOM KONKURRANSEFORTRINN
EN METODIKK FOR  ETISKE KRAV… 06/06/09 ETIKK SOM KONKURRANSEFORTRINN
Hvis det finnes etiske sfærer med prinsipper for korrekt oppførsel, bør vi være i stand til å identifisere de etiske aspektene ved et produkt eller en tjeneste 06/06/09 ETIKK SOM KONKURRANSEFORTRINN
Modell 06/06/09 ETIKK SOM KONKURRANSEFORTRINN Etiske aspekter Etiske krav Produkt/tjeneste Forretningskrav Bruker-krav ! ! ! Etiske sfærer Global Sosial Personlig
Hvordan kan en jobbe aktivt med etikk? ,[object Object],[object Object],[object Object],ETIKK SOM KONKURRANSEFORTRINN 06/06/09
06/06/09 ETIKK SOM KONKURRANSEFORTRINN Produkt/ tjeneste Tekniske krav Kulturell forståelse Organisatoriske forutsetninger Visuelt tiltalende Brukerkrav Forretningskrav Etiske krav
Etikk versus brukeropplevelse ,[object Object],[object Object],[object Object],06/06/09 ETIKK SOM KONKURRANSEFORTRINN
more meaning
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Etikk som konkurransefortrinn