PROMO 2014 – IFAG MontluçonAnthony Bellamy – Ingrid Bernard – Catherine Brebion – Jérémy Ogeix
Fedex Global Presentation Success The Advent of Internet The Use of ITs PORTER Analysis Recommandations
Fedex is the creator of express distribution and is theindustry’s global leader, providing rapid, reliable,time-definite delivery to more than 220 countries andterritories. Fedex has a special business model: hub-and-spokesystem.
Reasons of the successCompany & Customers Point of vueLimits of its applicationBusiness model : the first of thatkindThe first : unknown andmoked by the shippingindustryA significant saving in timeHeadquarters moved in Memphis Expensive activityCombination of short and longdistance
OpportunitiesGettingmorecustomersand ordersEasier andcheaperadvertisingFit the supplyto thecustomers’needsShipmenttrackingfacilitateThreatsLose thecustomerswho areInternetnot usersDailyudpdatesEmails are free Hakingrisks
Now, FedEx has a highly technology-driven servicemodel. Their core business is not linked to the IT. At the beginning, by tracking shipment with barre codes At the avent of Internet, by using reference number andextending its services beyond simple transportation Lots of partnerships: Orbit Commerce (for smallbusinesses); Cisco (for bigger ones); AT&T (a website forpackage tracking and delivery); lots of e-merchands They create apps like ‘Virtual order’, ‘Fedex Insight’
NEW ENTRYEntry costs are high; existing brandshave a high level of loyalty.SUPPLIERSFedEx has a lot of Transportation andtechnology parners but are all specialised.SUBSTITUTE THREATTranfert of important documents by emails orvirtual shared hard discA few big companies have their own logisticsservice.RIVALRYLots of competitors but smaller.BUYERSA large number of buyers, the negociatingpower is low.
Suppliers: Promoting Competition Improvement Of Their Transportation Means
Make sure it gets there.THANK YOU FOR LISTENING