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Building your online professional             profile             Ingrid Koehler             Knowledge Hub social media ta...
Thanks for coming       • First session       • Lots of ideas, but         refining them       • An opportunity to        ...
Enhancing your online profile      • Recruiters increasingly turning to LinkedIn      • Helps potential clients understand...
This is brand YOU!       • Ensure your social networking profiles match         the image you want to project       • Tell...
Approaches       • Don’t be afraid to         ask       • Sharing is winning       • Celebrate others       • organising y...
Tool setTuesday, 7 December 2010
And don’t forget...Tuesday, 7 December 2010
And this will be even better...Tuesday, 7 December 2010
But first...What does Google say       about you?Tuesday, 7 December 2010
And what does Google say about       your field?Tuesday, 7 December 2010
LinkedIn   • Profile completion   • Profile openness   • Recommending     others   • Asking for     recommendations   • Im...
Profile completion    •   All of your (relevant) employment history    •   Your CV    •   Your education    •   Your socia...
Steps to profile completion100                                    Profile completion 75 50 25  0          Education Employ...
Easily linkable       Profile openness    URL     Full view,     tick everythingTuesday, 7 December 2010
Recommend!Tuesday, 7 December 2010
What about Facebook?       • Generally not seen as a job seeking resource       • Will NOT generally help you link to new ...
Clusters of                          My home town in TN     networks        LG Group                   in-laws            ...
Facebook warnings       • Clean up your Facebook act: Are your friends         bringing you down?       • Check privacy se...
Portfolio blogging       •   Great way to showcase your talents       •   Makes you much more findable       •   Helps you...
www.ingridkoehler.comTuesday, 7 December 2010
What about Twitter?       •   Celebrate others and share useful links       •   Stay up to date in your field       •   St...
Search       • Set Google search         alerts       • Key words on Twitter         for real time search       • set up G...
The Knowledge Hub       • Much greater control of your profile       • Will showcase YOUR knowledge and         contributi...
Link your profiles     And don’t forget to share your profile in your email signatureTuesday, 7 December 2010
Other cool ideas       http://www.guardian.co.uk/media/pda/2010/may/13/google-jobs-brownsteinTuesday, 7 December 2010
Other cool ideas       Do a visual CV!     http://www.slideshare.net/GlobalGossip/really-ugly-resumesTuesday, 7 December 2...
Pick your toolsTuesday, 7 December 2010
So much time does all this take? Little and often, prioritise tools depending on your objectives                          ...
Time spent                           A couple of hours to set up, 15 minutes a                           week             ...
Plan your online routine       • Have a strategy       • Be pragmatic - bite off what you can chew       • Be consistentTu...
Contact me       • These slides are posted at         www.slideshare.net/ingrid_k       • www.twitter.com/ingridk       • ...
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Building your online professional profile

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Using social media to enhance your professional profile. For an internal training session.

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Transcript of "Building your online professional profile"

  1. 1. Building your online professional profile Ingrid Koehler Knowledge Hub social media taster sessionsTuesday, 7 December 2010
  2. 2. Thanks for coming • First session • Lots of ideas, but refining them • An opportunity to share tips in the group Celyn 4, 09 by Castaway in Scotland on FlickrTuesday, 7 December 2010
  3. 3. Enhancing your online profile • Recruiters increasingly turning to LinkedIn • Helps potential clients understand your approach • Sensible employers use Google, some check social sites, too • Showcases your past work • Puts you in the light you want to be in Ceiling by radiant guy on flickrTuesday, 7 December 2010
  4. 4. This is brand YOU! • Ensure your social networking profiles match the image you want to project • Tell the truth • Don’t badmouth colleagues, former employers (as tempting as it may be!)Tuesday, 7 December 2010
  5. 5. Approaches • Don’t be afraid to ask • Sharing is winning • Celebrate others • organising your ‘real world’ connectionsTuesday, 7 December 2010
  6. 6. Tool setTuesday, 7 December 2010
  7. 7. And don’t forget...Tuesday, 7 December 2010
  8. 8. And this will be even better...Tuesday, 7 December 2010
  9. 9. But first...What does Google say about you?Tuesday, 7 December 2010
  10. 10. And what does Google say about your field?Tuesday, 7 December 2010
  11. 11. LinkedIn • Profile completion • Profile openness • Recommending others • Asking for recommendations • Improving your findabilityTuesday, 7 December 2010
  12. 12. Profile completion • All of your (relevant) employment history • Your CV • Your education • Your social profiles • Joining groups and contributing to them • RecommendationsTuesday, 7 December 2010
  13. 13. Steps to profile completion100 Profile completion 75 50 25 0 Education Employment Your CV Groups Links Recommend Update Tuesday, 7 December 2010
  14. 14. Easily linkable Profile openness URL Full view, tick everythingTuesday, 7 December 2010
  15. 15. Recommend!Tuesday, 7 December 2010
  16. 16. What about Facebook? • Generally not seen as a job seeking resource • Will NOT generally help you link to new people or manage acquaintanceships • But these people ARE your friends • Understand your social graph and target messagesTuesday, 7 December 2010
  17. 17. Clusters of My home town in TN networks LG Group in-laws Dad’s family Digi publicservices in the UK Expats Uni Local politics only certain networks may help you with some goalsTuesday, 7 December 2010
  18. 18. Facebook warnings • Clean up your Facebook act: Are your friends bringing you down? • Check privacy settings • Inappropriate photos? • Incoherent rubbish? • Reference to drug/ alcohol use? • It IS ok to be less formal in FacebookTuesday, 7 December 2010
  19. 19. Portfolio blogging • Great way to showcase your talents • Makes you much more findable • Helps you to link your social profiles • Allows you to help and promote others more easilyTuesday, 7 December 2010
  20. 20. www.ingridkoehler.comTuesday, 7 December 2010
  21. 21. What about Twitter? • Celebrate others and share useful links • Stay up to date in your field • Stay visible • Promote your other online efforts • Ask for work or suggest how you can helpTuesday, 7 December 2010
  22. 22. Search • Set Google search alerts • Key words on Twitter for real time search • set up Google Reader to stay informed and share relevant links Magnify by catd_mitchell on FlickrTuesday, 7 December 2010
  23. 23. The Knowledge Hub • Much greater control of your profile • Will showcase YOUR knowledge and contributions • Activity streams and updates • Ability to link to other social profiles, including LinkedIn • Not the go-to job search resource now, but it will be soon for the public sector and related fieldsTuesday, 7 December 2010
  24. 24. Link your profiles And don’t forget to share your profile in your email signatureTuesday, 7 December 2010
  25. 25. Other cool ideas http://www.guardian.co.uk/media/pda/2010/may/13/google-jobs-brownsteinTuesday, 7 December 2010
  26. 26. Other cool ideas Do a visual CV! http://www.slideshare.net/GlobalGossip/really-ugly-resumesTuesday, 7 December 2010
  27. 27. Pick your toolsTuesday, 7 December 2010
  28. 28. So much time does all this take? Little and often, prioritise tools depending on your objectives What time is love by Myxi on FlickrTuesday, 7 December 2010
  29. 29. Time spent A couple of hours to set up, 15 minutes a week Minutes to set up basic site, successful blogging - minimum two hours a week Minutes to set up, as and when you have presentations Minutes to set up, depends how you use itTuesday, 7 December 2010
  30. 30. Plan your online routine • Have a strategy • Be pragmatic - bite off what you can chew • Be consistentTuesday, 7 December 2010
  31. 31. Contact me • These slides are posted at www.slideshare.net/ingrid_k • www.twitter.com/ingridk • http://uk.linkedin.com/in/ingridkoehler • ingrid.l.koehler@gmail.com or ingrid.koehler@local.gov.uk • www.ingridkoehler.comTuesday, 7 December 2010
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