Building your online professional profile
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Building your online professional profile

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Using social media to enhance your professional profile. For an internal training session.

Using social media to enhance your professional profile. For an internal training session.

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Building your online professional profile Building your online professional profile Presentation Transcript

  • Building your online professional profile Ingrid Koehler Knowledge Hub social media taster sessionsTuesday, 7 December 2010
  • Thanks for coming • First session • Lots of ideas, but refining them • An opportunity to share tips in the group Celyn 4, 09 by Castaway in Scotland on FlickrTuesday, 7 December 2010
  • Enhancing your online profile • Recruiters increasingly turning to LinkedIn • Helps potential clients understand your approach • Sensible employers use Google, some check social sites, too • Showcases your past work • Puts you in the light you want to be in Ceiling by radiant guy on flickrTuesday, 7 December 2010 View slide
  • This is brand YOU! • Ensure your social networking profiles match the image you want to project • Tell the truth • Don’t badmouth colleagues, former employers (as tempting as it may be!)Tuesday, 7 December 2010 View slide
  • Approaches • Don’t be afraid to ask • Sharing is winning • Celebrate others • organising your ‘real world’ connectionsTuesday, 7 December 2010
  • Tool setTuesday, 7 December 2010
  • And don’t forget...Tuesday, 7 December 2010
  • And this will be even better...Tuesday, 7 December 2010
  • But first...What does Google say about you?Tuesday, 7 December 2010
  • And what does Google say about your field?Tuesday, 7 December 2010
  • LinkedIn • Profile completion • Profile openness • Recommending others • Asking for recommendations • Improving your findabilityTuesday, 7 December 2010
  • Profile completion • All of your (relevant) employment history • Your CV • Your education • Your social profiles • Joining groups and contributing to them • RecommendationsTuesday, 7 December 2010
  • Steps to profile completion100 Profile completion 75 50 25 0 Education Employment Your CV Groups Links Recommend Update Tuesday, 7 December 2010
  • Easily linkable Profile openness URL Full view, tick everythingTuesday, 7 December 2010
  • Recommend!Tuesday, 7 December 2010
  • What about Facebook? • Generally not seen as a job seeking resource • Will NOT generally help you link to new people or manage acquaintanceships • But these people ARE your friends • Understand your social graph and target messagesTuesday, 7 December 2010
  • Clusters of My home town in TN networks LG Group in-laws Dad’s family Digi publicservices in the UK Expats Uni Local politics only certain networks may help you with some goalsTuesday, 7 December 2010
  • Facebook warnings • Clean up your Facebook act: Are your friends bringing you down? • Check privacy settings • Inappropriate photos? • Incoherent rubbish? • Reference to drug/ alcohol use? • It IS ok to be less formal in FacebookTuesday, 7 December 2010
  • Portfolio blogging • Great way to showcase your talents • Makes you much more findable • Helps you to link your social profiles • Allows you to help and promote others more easilyTuesday, 7 December 2010
  • www.ingridkoehler.comTuesday, 7 December 2010
  • What about Twitter? • Celebrate others and share useful links • Stay up to date in your field • Stay visible • Promote your other online efforts • Ask for work or suggest how you can helpTuesday, 7 December 2010
  • Search • Set Google search alerts • Key words on Twitter for real time search • set up Google Reader to stay informed and share relevant links Magnify by catd_mitchell on FlickrTuesday, 7 December 2010
  • The Knowledge Hub • Much greater control of your profile • Will showcase YOUR knowledge and contributions • Activity streams and updates • Ability to link to other social profiles, including LinkedIn • Not the go-to job search resource now, but it will be soon for the public sector and related fieldsTuesday, 7 December 2010
  • Link your profiles And don’t forget to share your profile in your email signatureTuesday, 7 December 2010
  • Other cool ideas http://www.guardian.co.uk/media/pda/2010/may/13/google-jobs-brownsteinTuesday, 7 December 2010
  • Other cool ideas Do a visual CV! http://www.slideshare.net/GlobalGossip/really-ugly-resumesTuesday, 7 December 2010
  • Pick your toolsTuesday, 7 December 2010
  • So much time does all this take? Little and often, prioritise tools depending on your objectives What time is love by Myxi on FlickrTuesday, 7 December 2010
  • Time spent A couple of hours to set up, 15 minutes a week Minutes to set up basic site, successful blogging - minimum two hours a week Minutes to set up, as and when you have presentations Minutes to set up, depends how you use itTuesday, 7 December 2010
  • Plan your online routine • Have a strategy • Be pragmatic - bite off what you can chew • Be consistentTuesday, 7 December 2010
  • Contact me • These slides are posted at www.slideshare.net/ingrid_k • www.twitter.com/ingridk • http://uk.linkedin.com/in/ingridkoehler • ingrid.l.koehler@gmail.com or ingrid.koehler@local.gov.uk • www.ingridkoehler.comTuesday, 7 December 2010