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10 social media myths in local government

by Ingrid Koehler on Nov 04, 2009

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For LGIU local government and social media conference on 5 November 2009

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10 social media myths in local government — Presentation Transcript

Myth 1: You have to be a geek
Me back in 1984...by Extra Ketchup on Flickr

No need for tech fear

www.idea.gov.uk
Myth 2: It’s all about the tools

Don’t be fooled by the tools
Social media is social
It’s a new way of connecting
www.idea.gov.uk

Myth 3: It’s just for kids

The kids do like it

Changing the way we do business
Three quarters of GenY choose retailers and products based on others’ customer care experiences shared online
What implications for politics?
What implications for personalisation
and co-production?

The future of participation
Source: Forrester research as previously

Myth 4: It’s a waste of time
Missing Flickr at work by Odd Bod

Stop blocking

Web2.0 can save time and money

Myth 5: It’s hard
Rocker Garden by yeowatzup on Flickr

It ain’t rocket science

Myth 6: It’s easy
Blocks by Hey Paul on Flickr

It’s not child’s play

F#(k
Myth 7: if let you people say anything,
they’ll say the worst thing

Trust, but verify

Myth 8: it’s too risky
Dangerous mind by Apesara on Flickr

What are the risks of not doing it?

This may be a rough ride

Myth 9:
You have to hire a flash consultant
Meet the Media Guru by Meet the Media Guru

Beware the gurus

Myth 10: It’s a replacement for traditional engagement
Reach by Neil Coleman on Flickr

As common as gossip
Gossip_bench by ercwttmn on Flickr

As revolutionary as the printing press
The original moveable type by Purdman1 on Flickr

YouTube if you want to

What the IDeA is doing

Being more “social”

Knowledge Hub
Websites
Blogosphere
Twitterverse
KHub
Personalisation
Apps, plug-ins,
widgets
Knowledge
Workers
CoPs
Mobile
Phone
Apps
RSS/Aggregation
Datasets

Efficiency Exchange
Efficiency
CoPs
Peer
Challenge
Benchmark
Data
Self
assessment
Best Practice Resources
Efficiency Exchange
Best Practice Collaboration
Allows users from participant authorities to develop and actively share best practice knowledge
Self Assessment
Data collected from councils helps highlight where greater efficiency can be achieved.
Peer Challenge
Peers from other authorities review the assessment and provide direct feedback
Benchmarking
Authorities able to review their data and compare with benchmark data collated by CA
Best Practice Resources
Community repository of current best practice principles

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10 social media myths in local government

by Ingrid Koehler on Nov 04, 2009

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