Social media revolution

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Social media revolution

  1. 1. their parents as their most trusted source of information, above the Internet, above traditional media, above their friends, and especially above politicians and religious institutions. Looking at the global sample, While the American and British respondents science and the Internet (with parents still to trust science over the Web. In India, the trustworthy as a source of information than Further evidence of the respect this youngSocial media generation accords its parents comes from the statement “It is very important to me that my parents trust me.” Whereas young admit they were interested in earning their parents’ high regard, members of this new generation are almost unanimous in their revolution desire for their parents’ trust, ranging from a (not at all) low of 90 percent in the United traditional sources of immutable “truths” dismal scores reaped by religious leaders be a broad movement away from religiosity: Only 16 percent of the millennials surveyed said religion will be a more important part of their lives than it was for their parents, disagreed, including 43 percent who disagreed strongly. Just more than two-thirds of the sample (67 percent) believe the world will
  2. 2. their parents as their most trusted source of information, above the Internet, above traditional media, above their friends, and especially above politicians and religious institutions. Looking at the global sample, While the American and British respondents science and the Internet (with parents still to trust science over the Web. In India, the trustworthy as a source of information than Further evidence of the respect this youngSocial media generation accords its parents comes from the statement “It is very important to me that my parents trust me.” Whereas young admit they were interested in earning their parents’ high regard, members of this new generation are almost unanimous in their revolution desire for their parents’ trust, ranging from a (not at all) low of 90 percent in the United traditional sources of immutable “truths” dismal scores reaped by religious leaders be a broad movement away from religiosity: Only 16 percent of the millennials surveyed said religion will be a more important part of their lives than it was for their parents, disagreed, including 43 percent who disagreed strongly. Just more than two-thirds of the sample (67 percent) believe the world will
  3. 3. ”80 % of what we do online today didn´t exist five years ago”
  4. 4. We have to understand thatpeople have an adoptionmindset and culture – ourhistory is a history oftechnologically adoption,and then having thetechnology adapt to us.People have always been onthe move, and will continue ONE SLP6
  5. 5. Stop Viewing Youth Through EURO RSCG WORLDWIDE Outdated Stereotypes credibility uncertainty YouTube Vol. 11, 2011 “pursue happiness” international mac vs pc MILLENNIALS: famous wikipedia adolescence Thereality TV Challenger “express yourself” international sports iTunes single Generation idol american Online facebook relationships two incomes global Wireless Associative cell phones feedback Mentoring dating automation high school continuous partial attention Leadership dream job Mobile simplicity piercings opportunity value systems Confident feedback Social Movements technology Facilitation “you can do anything” Participation Individualistic Team oriented impacting Blogs problem solvers Generation Y determination “stand up for yourself” Ambitious online helicopter parents iPod passion Convergence Characteristics competition“respect yourself” Video lifestyle interactive environment micromanagement equality Mobility family Collaboration internet easily bored Opportunity Direct Open safety RSS web 2.0 college Google Adaptableconnected seeks mentors personal planner Data Driven job environment myspace “just be yourself” Diverse instant guitar hero be respectful Productive bureaucracy soccer camp expectations democracy conform Instantaneous
  6. 6. credibility uncertainty YouTube “pursue happiness” mac vs pc international wikipedia famous adolescence international single reality TV “express yourself” sports iTunes facebook american idol Online relationships two incomes global Wireless Associative cell phones feedback Mentoring dating automation high school dream job continuous partial attention Mobile simplicity piercings opportunity Leadership Credible leadership value systems technology feedback Social Movements Facilitation “you can do anything” impacting Provide structure problem solvers balance Life-work Teamwork Blogs Generation Y determination “stand up for yourself” Network online helicopter parents iPod passion Needs“respect yourself” Video lifestyle Encourage their self image environment competition micromanagement interactive equality Mobility family Make it fun at work internet easily bored Challenge safety RSS web 2.0 college Google Multi tasking Listenmentors Adaptableconnected seeks !"#$%&$(&#)*+&),! personal planner Data Driven job environment Diverse ”Meaning is the new be respectful money. So Productive democracyinstant myspace “just be yourself” guitar hero let´s make work meaningful” bureaucracy Instantaneous conform expectations
  7. 7. I want to be connected! I want to have fun!Engage me! I might stay... So, whats next??
  8. 8. P. S. N HALF OF THE HUMAN RACEMORE THAIS UNDER THE AGE OF 30. THEY´VE NEVER KNOWN LIFE WITHOUT THE INTERNET. GUESS HOW THEY FEEL ABOUT SOCIAL MEDIA?
  9. 9. The children now love luxury; they havebad manners, contempt for authority;they show disrespect for elders andlove chatter in place of exercise.Children are now tyrants, not theservants of their households. They nolonger rise when elders enter the room.They contradict their parents, chatterbefore company, gobble up dainties atthe table, and tyrannize their teachers.
  10. 10. -Socrates
  11. 11. Lesson in a tweet: It`ll All Work Out
  12. 12. their parents as their most trusted source of information, above the Internet, aboveRULE # 1: traditional media, above their friends, and especially above politicians and religious institutions. Looking at the global sample, While the American and British respondents Listen science and the Internet (with parents still to trust science over the Web. In India, the trustworthy as a source of information thanRULE # 2: Further evidence of the respect this young generation accords its parents comes from the statement “It is very important to me HAVE FUN !!! that my parents trust me.” Whereas young admit they were interested in earning their Engage parents’ high regard, members of this new generation are almost unanimous in their desire for their parents’ trust, ranging from a (not at all) low of 90 percent in the UnitedRULE # 3: traditional sources of immutable “truths” dismal scores reaped by religious leaders Be real be a broad movement away from religiosity: Only 16 percent of the millennials surveyed said religion will be a more important part of their lives than it was for their parents, disagreed, including 43 percent who disagreed strongly. Just more than two-thirds of the sample (67 percent) believe the world will

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