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Advanced Google Search Operators
Advanced Google Search Operators



            1.     Site:
            2.     inURL:
            3.     Intitle
        ...
Advanced Google Search Operators




             Search within a specific domain or directory

             Usage:
      ...
Advanced Google Search Operators




             Shows only search results where keyword is
             part of the URL....
Advanced Google Search Operators




             Shows only search results where keyword is
             used in the titl...
Advanced Google Search Operators




             Shows only search results where keyword is
             used as link anc...
Advanced Google Search Operators




             Shows only search results where keyword is
             used in body tex...
Advanced Google Search Operators




             Shows only search results where keyword is used
             in a specif...
Advanced Google Search Operators




             Google may complete search phrase with any
             other word.

   ...
Advanced Google Search Operators




             Shows related pages, which link to the
             domain
             ...
Advanced Google Search Operators




             Shows some Information about the given
             page
             SE...
Advanced Google Search Operators




             Shows the saved version, google has from
             your site.
       ...
Advanced Google Search Operators




        Just to complete the full set of google operators, here
          the more “b...
Ingo Di Bella
ingo@usercenteredstrategy.de
www.twitter.com/ingodibella
www.usercenteredstrategy.de




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Seo Basics - Advanced Google Search Operators

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Google Search Operators are an important basic toolset for everybody, who is somehow interessted in how his or her page ranks in Google. The search operators help to get a general understanding on your todays page and they may help you diagnose SEO issues. These slides show you a brief overview of the queries and how to use them. Examples included.

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Transcript of "Seo Basics - Advanced Google Search Operators"

  1. 1. Advanced Google Search Operators
  2. 2. Advanced Google Search Operators 1. Site: 2. inURL: 3. Intitle 4. Inanchor 5. Intext 6. Ext: / filetype: 7. * 8. Related: 9. Info: 10. Cache: © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  3. 3. Advanced Google Search Operators Search within a specific domain or directory Usage: site:domain.com shows all indexed pages site:domain.com keyword searches for keyword, just within this domain site:domain.com/directory shows all pages within a directory of a domain. © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  4. 4. Advanced Google Search Operators Shows only search results where keyword is part of the URL. (Full file path.) Usage: inURL:keyword Search for more keywords in one URL: allinURL:keyword1 keyword2 … © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  5. 5. Advanced Google Search Operators Shows only search results where keyword is used in the title tag. Usage: intitle:keyword Search for more keywords per title: allintitle:keyword1 keyword2 … © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  6. 6. Advanced Google Search Operators Shows only search results where keyword is used as link anchor text. Interesting for backlink research! Usage: inanchor:keyword Search for more keywords per anchor text: allinanchor:keyword1 keyword2 … © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  7. 7. Advanced Google Search Operators Shows only search results where keyword is used in body text. Helps to find out, which pages have the most optimized body text! Usage: intext:keyword Search for more keywords: allintext:keyword1 keyword2 … © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  8. 8. Advanced Google Search Operators Shows only search results where keyword is used in a specific filetype (file extension). Helps to find documents with specific keywords (i.e. pdf’s, ppt’s, xls etc.) Usage: filetype:.pdf keyword shows all pdf for keyword(s) Filetyoe:.pdf site:domain.com shows all pdf within a domain Filetype.pdf site:domain.com keword1 keyword2 Shows all pdf within a domain which contain the two keywords. © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  9. 9. Advanced Google Search Operators Google may complete search phrase with any other word. Usage: Keyword1 * keyword2 searches for different 3 Word phrases, where * may be any other word google think fits well in the combination. Example: [tennis * new york] returns [tennis court new york], [tennis player new york] etc. © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  10. 10. Advanced Google Search Operators Shows related pages, which link to the domain SEO: Shows relevancy of the neighborhood Usage: Related:domain.com © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  11. 11. Advanced Google Search Operators Shows some Information about the given page SEO: may be relevant for duplicate content or DNS problems Usage: info:domain.com © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  12. 12. Advanced Google Search Operators Shows the saved version, google has from your site. SEO: Shows how the googe crawler sees your site Usage: Cache:domain.com © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  13. 13. Advanced Google Search Operators Just to complete the full set of google operators, here the more “basic” ones: “” search for exact phrase (ie. “search phrase here”) + use exact word, without synonyms (ie. Keyword1 +keyword2) - exclude results with specific keywords (ie. Keyword1 –keyword2) OR shows all results which include either the one keyword or the other one © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  14. 14. Ingo Di Bella ingo@usercenteredstrategy.de www.twitter.com/ingodibella
  15. 15. www.usercenteredstrategy.de If you liked what you‘ve seen, please tell us: http://www.facebook.com/user.centered.strategy

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