Seo Basics - Advanced Google Search Operators

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Google Search Operators are an important basic toolset for everybody, who is somehow interessted in how his or her page ranks in Google. The search operators help to get a general understanding on your todays page and they may help you diagnose SEO issues. These slides show you a brief overview of the queries and how to use them. Examples included.

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Seo Basics - Advanced Google Search Operators

  1. 1. Advanced Google Search Operators
  2. 2. Advanced Google Search Operators 1. Site: 2. inURL: 3. Intitle 4. Inanchor 5. Intext 6. Ext: / filetype: 7. * 8. Related: 9. Info: 10. Cache: © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  3. 3. Advanced Google Search Operators Search within a specific domain or directory Usage: site:domain.com shows all indexed pages site:domain.com keyword searches for keyword, just within this domain site:domain.com/directory shows all pages within a directory of a domain. © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  4. 4. Advanced Google Search Operators Shows only search results where keyword is part of the URL. (Full file path.) Usage: inURL:keyword Search for more keywords in one URL: allinURL:keyword1 keyword2 … © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  5. 5. Advanced Google Search Operators Shows only search results where keyword is used in the title tag. Usage: intitle:keyword Search for more keywords per title: allintitle:keyword1 keyword2 … © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  6. 6. Advanced Google Search Operators Shows only search results where keyword is used as link anchor text. Interesting for backlink research! Usage: inanchor:keyword Search for more keywords per anchor text: allinanchor:keyword1 keyword2 … © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  7. 7. Advanced Google Search Operators Shows only search results where keyword is used in body text. Helps to find out, which pages have the most optimized body text! Usage: intext:keyword Search for more keywords: allintext:keyword1 keyword2 … © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  8. 8. Advanced Google Search Operators Shows only search results where keyword is used in a specific filetype (file extension). Helps to find documents with specific keywords (i.e. pdf’s, ppt’s, xls etc.) Usage: filetype:.pdf keyword shows all pdf for keyword(s) Filetyoe:.pdf site:domain.com shows all pdf within a domain Filetype.pdf site:domain.com keword1 keyword2 Shows all pdf within a domain which contain the two keywords. © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  9. 9. Advanced Google Search Operators Google may complete search phrase with any other word. Usage: Keyword1 * keyword2 searches for different 3 Word phrases, where * may be any other word google think fits well in the combination. Example: [tennis * new york] returns [tennis court new york], [tennis player new york] etc. © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  10. 10. Advanced Google Search Operators Shows related pages, which link to the domain SEO: Shows relevancy of the neighborhood Usage: Related:domain.com © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  11. 11. Advanced Google Search Operators Shows some Information about the given page SEO: may be relevant for duplicate content or DNS problems Usage: info:domain.com © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  12. 12. Advanced Google Search Operators Shows the saved version, google has from your site. SEO: Shows how the googe crawler sees your site Usage: Cache:domain.com © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  13. 13. Advanced Google Search Operators Just to complete the full set of google operators, here the more “basic” ones: “” search for exact phrase (ie. “search phrase here”) + use exact word, without synonyms (ie. Keyword1 +keyword2) - exclude results with specific keywords (ie. Keyword1 –keyword2) OR shows all results which include either the one keyword or the other one © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
  14. 14. Ingo Di Bella ingo@usercenteredstrategy.de www.twitter.com/ingodibella
  15. 15. www.usercenteredstrategy.de If you liked what you‘ve seen, please tell us: http://www.facebook.com/user.centered.strategy

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