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Seo Basics - Advanced Google Search Operators
 

Seo Basics - Advanced Google Search Operators

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Google Search Operators are an important basic toolset for everybody, who is somehow interessted in how his or her page ranks in Google. The search operators help to get a general understanding on ...

Google Search Operators are an important basic toolset for everybody, who is somehow interessted in how his or her page ranks in Google. The search operators help to get a general understanding on your todays page and they may help you diagnose SEO issues. These slides show you a brief overview of the queries and how to use them. Examples included.

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    Seo Basics - Advanced Google Search Operators Seo Basics - Advanced Google Search Operators Presentation Transcript

    • Advanced Google Search Operators
    • Advanced Google Search Operators 1. Site: 2. inURL: 3. Intitle 4. Inanchor 5. Intext 6. Ext: / filetype: 7. * 8. Related: 9. Info: 10. Cache: © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
    • Advanced Google Search Operators Search within a specific domain or directory Usage: site:domain.com shows all indexed pages site:domain.com keyword searches for keyword, just within this domain site:domain.com/directory shows all pages within a directory of a domain. © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
    • Advanced Google Search Operators Shows only search results where keyword is part of the URL. (Full file path.) Usage: inURL:keyword Search for more keywords in one URL: allinURL:keyword1 keyword2 … © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
    • Advanced Google Search Operators Shows only search results where keyword is used in the title tag. Usage: intitle:keyword Search for more keywords per title: allintitle:keyword1 keyword2 … © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
    • Advanced Google Search Operators Shows only search results where keyword is used as link anchor text. Interesting for backlink research! Usage: inanchor:keyword Search for more keywords per anchor text: allinanchor:keyword1 keyword2 … © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
    • Advanced Google Search Operators Shows only search results where keyword is used in body text. Helps to find out, which pages have the most optimized body text! Usage: intext:keyword Search for more keywords: allintext:keyword1 keyword2 … © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
    • Advanced Google Search Operators Shows only search results where keyword is used in a specific filetype (file extension). Helps to find documents with specific keywords (i.e. pdf’s, ppt’s, xls etc.) Usage: filetype:.pdf keyword shows all pdf for keyword(s) Filetyoe:.pdf site:domain.com shows all pdf within a domain Filetype.pdf site:domain.com keword1 keyword2 Shows all pdf within a domain which contain the two keywords. © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
    • Advanced Google Search Operators Google may complete search phrase with any other word. Usage: Keyword1 * keyword2 searches for different 3 Word phrases, where * may be any other word google think fits well in the combination. Example: [tennis * new york] returns [tennis court new york], [tennis player new york] etc. © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
    • Advanced Google Search Operators Shows related pages, which link to the domain SEO: Shows relevancy of the neighborhood Usage: Related:domain.com © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
    • Advanced Google Search Operators Shows some Information about the given page SEO: may be relevant for duplicate content or DNS problems Usage: info:domain.com © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
    • Advanced Google Search Operators Shows the saved version, google has from your site. SEO: Shows how the googe crawler sees your site Usage: Cache:domain.com © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
    • Advanced Google Search Operators Just to complete the full set of google operators, here the more “basic” ones: “” search for exact phrase (ie. “search phrase here”) + use exact word, without synonyms (ie. Keyword1 +keyword2) - exclude results with specific keywords (ie. Keyword1 –keyword2) OR shows all results which include either the one keyword or the other one © 2010 – Ingo Di Bella – www.usercenteredstrategy.de
    • Ingo Di Bella ingo@usercenteredstrategy.de www.twitter.com/ingodibella
    • www.usercenteredstrategy.de If you liked what you‘ve seen, please tell us: http://www.facebook.com/user.centered.strategy