Web 2.0
STUDIETUR PRESENTASJON
NORSK DESIGNRÅD

Quick Facts >
‣ Web 2.0 Expo
‣ San Francisco, 30. mars - 03. april
‣ Initativ fra NHD
‣ + Bedriftsbesøk: IDEO, Google, ThingLink, Lunar
Design & Stanford D-school

Web 2.0 Expo
‣ ...explicitly designed to address the needs of
technical, design, marketing, and business
professionals building the next generation web.
‣ Produced by O'Reilly Media and TechWeb
‣ Konferanse, workshops, expo, networking events,
etc. over 5 dager.
‣ Uformell - “fag-nerder”

Hva er Web 2.0?
‣ Tim O’Reilly som gjorde begrep kjent i 04
‣ Populærbetegnelse, “2. generasjon www”
‣ Sosiale nettjenester som avhenger av aktiv
deltagelse fra brukerne for å kunne ekspandere.
‣ Eks: Facebook, Wikipedia, YouTube osv

http://www.youtube.com/watch?v=CQibri7gpLM
“Users Add Value”
Tim O’ Reilly

“The Hype”
Twitter iPhone / Android
Government 2.0 Cloud computing

Noen høydepunkter fra
web 2.0 expo

M. Jackson Wilkinson
Viget labs

twitter.com/norskdesign
twitter.com/designbasen
Sarah Milstein
20slides.com

Jascha Franklin-Hodge
Blue State Digital

John Maeda
Rhode Island School of Design

Mer info på:
http://www.web2expo.com/webexsf2009
Se keynote video:
http://web2expo.blip.tv/

Utenom konferansen...
Google, IDEO, Lunar Design,
Thinglink & Stanford University

IDEO Palo Alto

and technology in parallel. Simply observing cus-
while, you must maintain your focus and rigor
tomers may not be enough to drive the kind of
so as not to derail the innovation process.
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Pilot with nurses in TE
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Radical value propositions
BU
hospital department
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Customer insight
NO
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Creative service models
X-
is
ax
ax
5.
Y-
is
Piloting
4.
New rules of delivery
IDEO observes and
identifies problem with nurse shift takeover. The x-axis shows the continuum from “focus on customer desirability” to “focus on business viability and technical feasibility.”
The y-axis shows the continuum from “looking at existing realities for inspiration” to “letting go of the existing realities to
envision an alternative world.”
DMI
Create new routine / system, implement im 22 Design Management Review Winter 2008
DESIGN MANAGEMENT INSTITUTE
pilot.
Word of mouth and ambassadors before ARTICLE REPRINT
Design
rest of organisation. Management
Review
From Small Ideas to Radical
Service Innovation
Mark Jones, Lead for Service Design and Innovation,
IDEO
Fran Samalionis, Head of Service Design and Innovation,
IDEO
Reprint #08191JON20
This article was first published in Design Management Review Vol. 19 No. 1

Lunar design
San Francisco & Palo Alto
Jeff Smith, Gerard Furbershaw & Robert Bruner

Stanford D-school

Stanford D-school

Thinglink.com / Google
Ulla Maaria & Jyri Engeström