Digital Utopia vs. Digital Cynicism, Barcelona, april 8th 2013
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Digital Utopia vs. Digital Cynicism, Barcelona, april 8th 2013

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Digital Utopia vs. Digital Cynicism, Barcelona, april 8th 2013 Digital Utopia vs. Digital Cynicism, Barcelona, april 8th 2013 Document Transcript

  • communication,  strategy  &  leadership  architects                                                                                                                                                   "Digital  Utopia  vs.  Digital  Cynicism"     Barcelona,  8th  of  April  2013.                                         #newCommunication  #newLeadership  #newPolitics   1   www.ingenia-­‐pro.com                            @ingenia_pro      
  • communication,  strategy  &  leadership  architects                                   The  Talking  Points  following  the  presentation:   http://prezi.com/ewhszgfcpx2t/digital-­‐utopia-­‐vs-­‐cynicism-­‐barcelona-­‐april-­‐8th-­‐2013/         1.  Digital  World  beginning.    Three  different  stages  of  Power:         1.  Local  Power  (middle  ages)       2.  State  Power  (modern  age)       3.  People  Power  age  started  when  the  Digital  World  began:         -­‐  In  1971,  the  first  e-­‐mail.           -­‐  30  years  ago  the  Internet  era  started.  (In  1983,  the  first  military           "internet",  commercially  opened  in  1995.)                   Internet  was  the  door-­‐in  to  new  &  huge  possibilities:         -­‐  Access,  more  open  &  inclusive  structures;  bottom-­‐up,     -­‐  New  social  organization  based  on  citizen’s  empowerment;     -­‐  Another  chance  to  improve  deliberative  Democracy,       Vs.       -­‐  Leaving  behind  all  the  old  structures.         Revolution  was  a  word  to  summarize  those  huge  opportunities.   Today  "Whats  happening  in  the  Cloud  in  just  a  minute?”         2.  Utopia  vs.  Cynicism:  what  is  really  happening?  Lets  take  a  look:         A.  Digital  Human  Rights:  access  &  censorship.       -­‐   Non-­‐democratic   censorship:   Bahrain,   China,   Iran,   Syria,   Vietnam,   Cuba,     Belarus,  Russia  or  North  Korea.   #newCommunication  #newLeadership  #newPolitics   2   www.ingenia-­‐pro.com                            @ingenia_pro      
  • communication,  strategy  &  leadership  architects                                       1.  Iran  elections  2009:  just  a  few  hours  before  the  polls  open  it  wasnt         possible  to  send  SMS  +  Opposition  Parties  Websites  were  down.             2.  China  &  its  ‘Great  Firewall’s  intranet:  10  years  to  build  it  and           40.000  Police  Officers  spying  and  more  than  50  laws.         Two  threats:  foreign  -­‐dangerous-­‐  websites  (black  list  +  dangerous  words         to  be  forbidden)  &  intern  dissidence.         This  intranet  -­‐government  controlled  platforms  include  Chinese  Weibo           (twitter)  or  RenRen  (facebook)  or  its  own  Google   but  with  the  tied  and         expected  controls  by  the  Chinese  officials.             3.  Russia:  the  Duma  passed  last  year  a  law  that  permits  the           censorship  of  a  blacklist  of  sites  that  do  not  comply  with  the  desires  of         the  Putin  Government           -­‐   (Public   and   Private)   Censorship   on   democratic   states:   they   can   control     communications.   "CIA   -­‐and   the   Democratic   Governments-­‐   are   watching   US":     24/7  monitoring.  They  have  all  the  information:  what  we  read,  what  we  shop,     what  we  do,  bank  accounts  and  credit  cards  data.  Privacy  and  the  Digital  Life.       Facebook   or   Twitter,   as   private   companies   have   the   right/freedom   to     close/block   accounts   with   any   reason,   without   explaining   why,   without   giving     answers  to  anyone.       B.  The  twittevers  bubble:  200  milions  users  vs.  7.000.000.000  citizens.       -­‐  Up  to  90%  of  a  typical  twitter  feed  is  basically  a  waste  of  everyone’s  time;     -­‐  partisan  sniping  and  gaffe-­‐driven  garbage;         -­‐  separating  the  wheat  from  the  chaff;       -­‐  "Facebook  users  are  exhibitionists,  and  Twitter  one,  narcissistic";     -­‐  fake  identities;  buying  followers/influence;     -­‐  trending  topic  obsession;     -­‐  we  dont  listen;  we  only  want  to  be  heard;   #newCommunication  #newLeadership  #newPolitics   3   www.ingenia-­‐pro.com                            @ingenia_pro      
  • communication,  strategy  &  leadership  architects                                   -­‐  we  cant  measure  the  quality  of  the  interaction;     -­‐  theres  no  conversation,  no  room  for  debate  neither  persuasion;     -­‐   Tribal   patterns:   "I   follow   -­‐only-­‐   the   people   that   shares   my   same   -­‐partisan,     ideological-­‐  values".  So  what  about  independent,  centrists  or  undecided  voters     or  supporters?  We  are  leaving  behind  the  middle-­‐ground  people;     -­‐  unverified/manipulated/smears  leading;         C.  Communication  or  misinformation?       -­‐  24/7  spiral  timelines  non-­‐stop;  It  moves  so  fast  that  if  youre  not  continuously     checking  in,  you  completely     lose  track  of  the  conversation  —       and  it’s  almost  impossible  to  figure  out  what  happened  three  hours  ago,  much     less  two  days  ago.  We  can’t  save  Twitter  for  later,  like  rss,  blogs,  and  books...           -­‐  double  screen  effect:  Huge  TV  events  &  translated/interpreted  in  digital  Real     Time.  Millionaire  Global  audience:  watching,  listening,  understanding,  reacting  -­‐     in  favor  or  against  it-­‐  Olympics,  Oscars,  SOTU,  Presidential  Debates.           But  we  are  loosing  attention  &  interest.         -­‐  People  are  the  New  Media  Outlets.  They  lost  the  monopoly  of  deciding  whats     news.  Youve  got  this  power  in  your  hands.               3.  Digital  networks  Achilles  heels:       a.  Tribes  Polarization:  talking  about  issues  is  like  a  "Barça  vs  Madrid";  watching     a   global   event   is   seeing   to   tribes   saying   "Yes"   and   "No".   The   others   are     excluded?  Are  not  counting  any  more?         The   example   of   the   blogosphere   we   follow   and   the   books   we   read   depending   -­‐   only-­‐   in   our   ideology.   We   dont   get   to   know   or   understand   the   others,   the     opponents,  People  thinking  different  to  us.     #newCommunication  #newLeadership  #newPolitics   4   www.ingenia-­‐pro.com                            @ingenia_pro      
  • communication,  strategy  &  leadership  architects                                     b.  Click/sofa/slacktivism:       Social   activism   and   mobilization,   requires   discipline,   commitment,   structure,     organization,  hierarchies,  strategy  ...             c.    theres  no  conversation  at  all.  Unilateral  Communication.           4.  What  Digital  Networks  are  useful  for?       -­‐   Enables   spreading   the   word,   raising   the   voice,   activism,   outreach,     mobilization,  engagement,  fundraising,    building  networks  and  organizations...       -­‐  FEMA  sandy;       -­‐  White  House  "We  the  People":  open+acces+transparent  government  vs         But  what  about  the  "death  star/strange"  petitions?       -­‐   Obama     SOTU   +   Marco   Rubio   rebuttal   water   +   reaction     +   the   printed   press     havent  been  published  yet:       -­‐   Government   Pressure:   Governments   before   going   or   not   going   to   war   they     will  receive  huge  pressure  from  the  organized  society.         -­‐  Accurate  and  relevant  information:  If  you  look  for  it,  you  can  have  it  easily  and     free     5.  conclusions:         -­‐  Democratic  societies  have  limits  and  "kind  of"  censorship.       -­‐   Digital   life   has   secured   more   horizontal   access   information   &   more     democratic  communication  structures.         -­‐  Twitteverse  is  not  representative  at  all.   #newCommunication  #newLeadership  #newPolitics   5   www.ingenia-­‐pro.com                            @ingenia_pro      
  • communication,  strategy  &  leadership  architects                                     -­‐  We  are  doing  the  same  we  did,  nothing  new,  but  more  easily.  Digital  life       enables  you  to  do  something  you  have  always  done  a  little  easier  than  before.”       -­‐  Digital  tools  and  digital  social  networks:         ·∙  does  not  connect  different  arguments  and  people;       ·∙  dont  promote  a  cold  and  balanced  conversation;       ·∙  connects  tribes  and  opinions  and  reproduces  the  ancient  tribalism  of         human  beings.         -­‐   Inclusive   listening   &   conversation   -­‐   also   with   undecided,   independents   or     centrists;       -­‐   never   consider   Internet   isolated   from   TV,   radio,   cinema,   papers   or   face-­‐to-­‐   face  communications;       -­‐its  worth  investing  money,  time  and  other  resources  trying  to  force  citizens  to     be  rational,  participative,  involved,  committed  to  public  affairs,  when  theres  a     huge  majority  of  citizens  who  are  emotional,  unengaged,  and  basically  lazy  with     public  affairs.       -­‐  People  still  have  the  power.       -­‐  FINAL:  "dont  be  a  joke"  in  your  digital  &  real  life,  like  @realDonaldTrump.  You     can  make  the  difference.             6.  Future  trends:         -­‐  Polarized  vs  distributed  communication;       -­‐  cooperation;     #newCommunication  #newLeadership  #newPolitics   6   www.ingenia-­‐pro.com                            @ingenia_pro      
  • communication,  strategy  &  leadership  architects                                   -­‐   Leave   behind   the   "structural   only   inside"   tribes   communication:   Digital     conversation:  logos(why  its  important  for  the  public  listening  to  us?9,     ethos     (credibility,  reputation),  pathos  (emotion);       -­‐  Todays  ego-­‐narcissistic-­‐showing  off  attitude  vs  future  Utility  &  Value;       -­‐   All   about   communications   is   personal,   digital   tools   will   improve   the   contact     and  personal  relations:  nano-­‐micro  Communicating  personal  ;       -­‐  Big  data  is  nothing  without  soul.       -­‐  Communication  24/7  vs  slow-­‐Communication             7.  Some  resources  (in  the  prezi  presentation).                     #newCommunication  #newLeadership  #newPolitics   7   www.ingenia-­‐pro.com                            @ingenia_pro