• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
New Media Drivers License - Social Media Overview
 

New Media Drivers License - Social Media Overview

on

  • 552 views

Social media overview presentation given by Derek Mehraban, CEO of Ingenex Digital Marketing, and lead instructor of Michigan State University New Media Drivers License course. ...

Social media overview presentation given by Derek Mehraban, CEO of Ingenex Digital Marketing, and lead instructor of Michigan State University New Media Drivers License course. http://newmediadl.cas.msu.edu

Statistics

Views

Total Views
552
Views on SlideShare
521
Embed Views
31

Actions

Likes
0
Downloads
2
Comments
0

4 Embeds 31

http://www.linkedin.com 26
https://www.linkedin.com 3
http://twitter.com 1
https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

New Media Drivers License - Social Media Overview New Media Drivers License - Social Media Overview Presentation Transcript

  • New Media Drivers License newmediadl.cas.msu.edu New Media Drivers License Seminar ®
  • web design | social media marketing | search optimization analytics | pay-per-click | digital public relations New Media Drivers License Seminar ®
  • facebook.com/msunewmediafacebook.com/mehrabanfacebook.com/ingenex twitter.com/ingenex twitter.com/mehraban twitter.com/msunewmedia linkedin.com/in/mehraban pinterest.com/derekmehraban New Media Drivers License Seminar ®
  • Social Media MarketingNew Media Drivers License Seminar ®
  • What do you share on Facebook? And, how do you keep it frommaterially damaging your professional reputation? New Media Drivers License Seminar ®
  • Facebook Privacy Settings New Media Drivers License Seminar ®
  • Facebook Privacy SettingsControl who sees what youpost, and who sees whatothers post about you. New Media Drivers License Seminar ®
  • Professionalism on Facebook“Be thou familiar, but by nomeans vulgar.” ~Shakespeare New Media Drivers License Seminar ®
  • Professionalism on Facebook• Create positive relationships with colleagues and others in your industry.• Share industry news and events.• Tastefully promote, but don’t brag about, your own work.• Be engaging, let your personality and point of view shine.• Avoid controversial topics, such as religion or politics. If you must, don’t be on the attack. New Media Drivers License Seminar ®
  • Mainly used for professional networking. Profilesread like resumes. Connect to individuals you’veworked with, or folks who share similarconnections. Find or post jobs. Follow companies. New Media Drivers License Seminar ®
  • Build your Profile to 100% New Media Drivers License Seminar ®
  • Follow Companies New Media Drivers License Seminar ®
  • Join Groups New Media Drivers License Seminar ®
  • Add Connections New Media Drivers License Seminar ®
  • Use Advanced Search New Media Drivers License Seminar ®
  • LinkedIn Events New Media Drivers License Seminar ®
  • Publish, Connect, Comment, Share New Media Drivers License Seminar ®
  • Follow friends, news outlets, brands, and celebrities. Absorb andproduce short bursts of information.“Reading Tweets and discovering newinformation whenever you check in on yourTwitter timeline is where you’ll find the mostvalue on Twitter. “ New Media Drivers License Seminar ®
  • Using TwitterDiscover Sources:• Follow your friends and other accounts you find interesting. Look for businesses you love, public service accounts, people you know, celebrities, or news sources you read.Stay Current:• Twitter moves quickly, keep up with it!Find Your Voice:• Tell your followers what you think. Retweet messages youve found and love, or @reply with your reaction to a Tweet you find interesting. New Media Drivers License Seminar ®
  • Using TwitterShare the Twitter Love:• Mention others in your tweets! Start conversations, interact with people.Show Something Cool:• Find something cool on the internet? Tell your tweeps.Live Tweet Events:• You can follow events with #hashtags and you can tweet and join the conversation. New Media Drivers License Seminar®
  • The Almighty #HASHTAGThe # symbol, called a hashtag, is used to markkeywords or topics in a Tweet. It was created organicallyby Twitter users as a way to categorize messages.• If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet• Dont #spam #with #hashtags. Dont over-tag a single Tweet. (Best practices recommend using no more than 2 hashtags per Tweet.)• Use hashtags only on Tweets relevant to the topic. New Media Drivers License Seminar ®
  • • Mobile-only photo sharing available on iPhone or Android (you can trick a tablet into using it too).• Shares easily-distinguishable square photos with or without filtered effects.• Easily facilitates sharing on Facebook, Twitter, and even Foursquare. New Media Drivers License Seminar ®
  • Register • Download Instagram App to your iPhone or Android • Set up your profile • Set preferences for who can see your photos • Fill out your 150 character bio New Media Drivers License Seminar ®
  • Enable Notifications Depending on your level of comfort, enable the following push notifications: • When a user likes or comments on one of your photos. • When a user @mentions you in a comment. • When your photo is posted to the Popular page. New Media Drivers License Seminar ®
  • Controlling Notifications• To control the notifications on your iOS device, exit the Instagram app and access the Settings location. From there, find Instagram in the Notification Center and configure your app preferences.• Android Instagram users must change notification settings from the app itself: Settings > Edit Profile > Push Notifications.• If you choose not to enable external notifications, Instagram will still keep you apprised of your account activity in-app.• New user and comment notifications appear in the News section of the app (see above-left), which you can access via the navigation panel — the icon looks like a speech bubble with a heart in it. New Media Drivers License Seminar ®
  • Connecting to Other Social Sites • Link Instagram to your Twitter, Facebook, Foursquare, Tumblr, and Flickr accounts. • To connect social accounts, head to Profile Tab > Edit Sharing Settings, then choose the network you wish to connect. New Media Drivers License Seminar ®
  • Taking a Photo • Tap the Camera/Share button in the center of the app. • Take a photo. • Apply or alter effects. • Add a caption, location, and share! New Media Drivers License Seminar ®
  • Filters and Borders You have 17 options. Choose wisely. New Media Drivers License Seminar ®
  • The Lux and Tilt-Shift Effects The tilt-shift effect allows you to alter the focus of your image with the swipe of your finger. The Lux effect brightens and saturates the colors of theimage, while sharpening details. New Media Drivers License Seminar ®
  • Sharing a Photo • If you would like to make adjustments to your image before publishing it, tap the Filters button to go back. • Add a caption for your photo here. You can also mention another user or add hashtags. • Add the photo to your Photo Map by toggling the ON/OFF switch accordingly. • Tap here to name the location where the photo was taken. • Share your image to other social networks. • Tap "Share" when you are ready to share your photo to your Instagram followers! New Media Drivers License Seminar®
  • Add to Your Photo Map Your smart phone will geotag your image, and allow you to map where the photos were taken. New Media Drivers License Seminar ®
  • Lisa At Lightfair Instagram integrated with Twitter and Foursquare, the Lisa At Lightfair campaign for OSRAM Opto Semiconductors engaged the LIGHTFAIR 2012 audience across several social media. New Media Drivers License Seminar ®
  • Pinterest lets you organize and share thingsyou find on the internet.People use pinboards to plan theirweddings, decorate their homes, organizetheir favorite recipes, etc. New Media Drivers License Seminar ®
  • How to Sign UpPick your photos, then sign in with your Twitter or Facebookaccount. Pinterest will auto-pull profile info from whatever youchoose that you can edit later. New Media Drivers License Seminar®
  • So, What’s a Pin? A pin is an image added to Pinterest. A pin can be added from a website using the Pin It button, or you can upload images from your computer. Each pin added using the Pin It button links back to the site it came from.     New Media Drivers License Seminar ®
  • Anatomy of a Pin New Media Drivers License Seminar ®
  • What is a Board? A board is a set of pins. A board can be created on any topic, such as Cool Posters, Recipes For Dinner, or Wishlist. You can add as many pins to a board as you want. New Media Drivers License Seminar ®
  • Following and the Livefeed “Following” someone means youll see that person’s pins shown to you in real-time on Pinterest. If he/she creates a new board, you’ll automatically follow the new board as well. You can follow individual boards if youre only interested in seeing pins being added to specific boards. You can unfollow other people or boards at any time: they will not be notified. New Media Drivers License Seminar ®
  • • Be a curator. Be authentic.• Follow brands that interest you with a strong visual presence.• Be a dynamic Pinner: look for visually interesting images that are linked to original and engaging content.• Tell the world what you think in your caption.• Create your own pins, don’t just re-pin! New Media Drivers License Seminar®
  • The Ingenex PinterestCombines individual personalities with portfolios, general digital marketing knowledge,and brand-building content. New Media Drivers License Seminar ®
  • Check-in at locationsto earn points. Unlockbadges for variousaccomplishments.Become the mayor ofany location youfrequent more thanother users. New Media Drivers License Seminar ®
  • Klout aggregates metrics from multiple socialnetworks and then compounds a numericalmeasure of influence. New Media Drivers License Seminar ®
  • So, what’s next?New Media Drivers License Seminar ®
  • New Media Drivers License newmediadl.cas.msu.edu New Media Drivers License Seminar ®