New Media Drivers
License
Michigan State University
ADV 490 - Spring 2009

Course Overview
• Today we will review the entire course.
• You will gain understanding of all topic
areas.
• You will walk out of here understanding
how to participate in the class.
• Let’s have some fun today!

What is the NMDL?
• An opportunity to learn the new media
that is changing the way we do business.
• Use the tools of digital media, understand
them, and get certified with a NMDL from
MSU.

How it Works?
• Research
• Collaboration
• Experimentation
• Contribution
• Practice

Tools for the course
• The Digital Bus Blog - NMDL
• Facebook Group - NMDL
• Your blog
• Your social media accounts
• Computer/Browser
• PPT, Keynote or Google Presentations

Text Books
• The New Rules of Marketing & PR - David
Meerman Scott
• Presentation Zen - Garr Reynolds

Other Resources
• Other Blogs
• News Articles
• You Tube
• Web Sites

Why take this course?
• Learn to use digital media to grow your
business
• Gain a competitive edge on the job market
• Become certified in the hottest area of
marketing today
• Gain real life skills you can use NOW

Why am I here?
• Because Rick Cole and I both believe this is
an essential part of marketing education
today.
• To get you “on the bus” when it comes to
digital marketing tools
• To have fun.

Let’s get started!

What is Social Media?

Why Social Media?

Facebook

Twitter

Friend Feed

Del.icio.us

YouTube

Flickr

Linkedin

Social Harbor

Why Blog?

Why Podcast?

SEO

Build Links

Digital PR

NMDL on Facebook

The Digital Bus

What’s Next
• Syllabus review
• Blogging demo
• Lunch
• Facebook demo
• Set up your blog
• Set up your Facebook

Derek Mehraban, CEO
Ingenex Digital Marketing
306 South Main, Suite LLA
Ann Arbor, MI 48104
734.272.4698
http://ingenexdigital.com
http://socialharbor.com