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Inbound MarketingBy Derek Mehraban   @mehraban
Image Source BlueGlass.comINBOUND VS. OUTBOUND
Inbound marketing is creating content to drawcustomers into your message, as opposed totraditional advertising try to inte...
“If you have more money than brains you should focus on outbound marketing. If you have more brains than    money, you sho...
HOW IT WORKS
Photo Credit: Qi Zhong BlogDRIVING TRAFFIC
BLOGS
IMAGES
PRESS RELEASES
SOCIAL MEDIA
SLIDESHARE
THE LANDING PAGE
THE OFFER
FOLLOW UP
Photo Credit: Jeff_GoldenMEASURE SUCCESS
Photo Credit:Yogendra174DON’T STOP THERE
Photo Credit: laffy4kBUILD REPUTATION
LEAD GENERATION
“To be successful and grow your business and revenues,you must match the way you market your products withthe way your pro...
CREATE VALUABLE OFFERS
CALL TO ACTION
Photo Credit: D Sharon PruittLEAD NURTURING
ANALYTICS MEASUREMENT
ORGANIZE / ANALYZE
LOWER COST PER LEAD
Image Source: Qi Zhong BlogWHY?
vs.INBOUND TOOLS
Text               Text                Text        Photo Credit: 401(K) 2013COSTS
Photo Credit: lululemon athleticaSET GOALS
• 3 blog posts published    • 2 hours per week                               analyzing results and   per week, including o...
• High level strategist in     search and social media   marketing and lead            optimization   generation          ...
INBOUND MARKETING ROI
WEBSITE TRAFFIC
• Website traffic: the interest  level from your inbound  marketing efforts                 • Retention rate: from a one-  ...
Derek MehrabanIngenex Digital Marketing       @mehraban        @ingenex    ingenexdigital.comTHANK YOU
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How Inbound Marketing Can Bring You More Customers

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Learn inbound marketing from Ingenex CEO and LA2M founder Derek Mehraban. Mehraban offers his expertise on the development and management of an inbound marketing strategy in business advertising, as well as the many benefits it offers to business growth and company sales.

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Transcript of "How Inbound Marketing Can Bring You More Customers "

  1. 1. Inbound MarketingBy Derek Mehraban @mehraban
  2. 2. Image Source BlueGlass.comINBOUND VS. OUTBOUND
  3. 3. Inbound marketing is creating content to drawcustomers into your message, as opposed totraditional advertising try to interrupt a consumer totell them a message. Inbound marketing not onlyattracts potential customers, but also helps companiesbuild valuable backlinks for their websites andultimately expand their customer base. WHAT IS IT?
  4. 4. “If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” Guy KawasakiWHO USES INBOUND?
  5. 5. HOW IT WORKS
  6. 6. Photo Credit: Qi Zhong BlogDRIVING TRAFFIC
  7. 7. BLOGS
  8. 8. IMAGES
  9. 9. PRESS RELEASES
  10. 10. SOCIAL MEDIA
  11. 11. SLIDESHARE
  12. 12. THE LANDING PAGE
  13. 13. THE OFFER
  14. 14. FOLLOW UP
  15. 15. Photo Credit: Jeff_GoldenMEASURE SUCCESS
  16. 16. Photo Credit:Yogendra174DON’T STOP THERE
  17. 17. Photo Credit: laffy4kBUILD REPUTATION
  18. 18. LEAD GENERATION
  19. 19. “To be successful and grow your business and revenues,you must match the way you market your products withthe way your prospects learn about and shop for yourproducts. And you do that by generating leads throughinbound marketing.” - Brian Halligan & Dharmesh Shah, Co-Founders, HubSpotTHE PROCESS
  20. 20. CREATE VALUABLE OFFERS
  21. 21. CALL TO ACTION
  22. 22. Photo Credit: D Sharon PruittLEAD NURTURING
  23. 23. ANALYTICS MEASUREMENT
  24. 24. ORGANIZE / ANALYZE
  25. 25. LOWER COST PER LEAD
  26. 26. Image Source: Qi Zhong BlogWHY?
  27. 27. vs.INBOUND TOOLS
  28. 28. Text Text Text Photo Credit: 401(K) 2013COSTS
  29. 29. Photo Credit: lululemon athleticaSET GOALS
  30. 30. • 3 blog posts published • 2 hours per week analyzing results and per week, including on- updating keyword page SEO on each new strategy, landing pages post and calls-to-action • 20 social media updates • One advanced content (Twitter, Facebook, & piece (webinar, video, LinkedIn) per week whitepaper etc.) per month • 2 hours per week brainstorming new ideas for content, lead • Ongoing PPC, social media, e-mail marketing generation and social and traditional marketing media campaigns to promote content$6K PER MONTH
  31. 31. • High level strategist in search and social media marketing and lead optimization generation • Inbound marketing expert • Creative copywriter for experienced in using blogs, social media, web software such as HubSpot pages and advanced content or Marketo • Social media marketing • Website designer/developer expert who knows how to who knows how to build engage and monitor your and manage websites brand effectively • Graphic designer to • Search marketing expert support all of your inbound who knows SEO, paid marketing sites and campaigns5-6 PERSON TEAM
  32. 32. INBOUND MARKETING ROI
  33. 33. WEBSITE TRAFFIC
  34. 34. • Website traffic: the interest level from your inbound marketing efforts • Retention rate: from a one- time customer to a loyal, • Lead conversions: from a repeat customer casual website visitor to a sales lead • Best strategies and tactics: which content topics, offers, • Sales conversion: from a sales social media venues and lead to a customer landing pages generate the best resultsSUCCESS FACTORS
  35. 35. Derek MehrabanIngenex Digital Marketing @mehraban @ingenex ingenexdigital.comTHANK YOU
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