The State of Twitter: STL 2011
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The State of Twitter: STL 2011

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An Examination of How St. Louis Uses Twitter.

An Examination of How St. Louis Uses Twitter.

Numbers, patterns, rankings, topics, trends and influencers of the over 500,000 St. Louisans using Twitter in 2010.

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The State of Twitter: STL 2011 The State of Twitter: STL 2011 Presentation Transcript

  • AN EXAMINATION OF HOW ST. LOUIS USES TWITTER Numbers, patterns, rankings, topics, trends and influencers of the over 500,000 St. Louisans using Twitter in 2010. presented by: +REPORT CONTRIBUTORS: EDITOR: JASON FIEHLER • DESIGN: HEATH HARRIS & MEGAN ANDERSON • CONTENT: BRAD HOGENMILLER & EAMMON AZIZI • DATA COLLECTION: MARC BROOKS
  • CONTENTS 0.0 » INTRODUCTION ...................................................................................3 1.0 » DATA ......................................................................................................4 2.0 » NUMBERS ..............................................................................................7 3.0 » LINKS ................................................................................................... 17 4.0 » TRENDS ...............................................................................................37 5.0 » PEOPLE ................................................................................................41 6.0 » STLi ......................................................................................................49 7.0 » THE STL TWEETS TEAM .....................................................................53 8.0 » ABOUT INFUZ .....................................................................................54 The contents of this report are copyright 2011, Infuz, Inc. Infuz and STL Tweets are not affiliated with Twitter. 2
  • INTRODUCTION Rediscover The City We Live In. When you look at the data, we too live in a city that never sleeps. What our city is doing and talking about every hour of every day is what the State of Twitter: STL 2011 Report is set to reveal. The report was put together by using the STL Tweets platform, which allows us to view our city from a unique perspective, collecting data about what St. Louis is sharing and discussing on Twitter: people, places, culture, sports, pictures, locations, hash-tags, politics, you name it. This is our opportunity to share with you what we discovered, from the obvious things like chatter about the Cardinals and weather, to surprising stats like the most popular brands and the hottest words of 2010. As a St. Louisan, the numbers this report reveals continue to surprise me. If you live or work in St. Louis, you’ll find this information fascinating as well. It’s a chance for all of us to tap into conversations and trends in our city that we’d otherwise not be a part of. This is the second report we’ve released, and I’d like to say thank you to Twitter, the city of St. Louis and the people who made this year’s report possible. Marc Brooks, Heath Harris, Ryan Stephenson, Susan Etter, Brad Hogenmiller, Eammon Azizi, Megan Anderson and the entire Infuz team. I sincerely appreciate your participation and interest, and I look forward to discussing our findings with you on Twitter. Jason Fiehler Founder, Infuz, STL Tweets & STL Index @Jasonfiehler Share your feedback using #SOTSTL on Twitter 3
  • DATA The data used to build this report was curated exclusively from the STL Tweets database. STL Tweets is a comprehensive collection of all the tweets that originate in and around the metro St. Louis area, as well as tweets about St. Louis from all over the world. All data in this report was gathered January 1, 2010 – December 31, 2010. visit stltweets.com | 4 Copyright 2011 Infuz, Inc.
  • STL Tweets. Discover the True Pulse of St. Louis.STL Tweets collects tweets through a Twitter Application Programming Interface (API) that utilizes a location searchfunction, returning tweets that originate within a 50-mile radius around the center of St. Louis city. Additionally, akeyword search returns all tweets that mention a variety St. Louis-related words and topics. STL Tweets pulls this data around the clock. That data is then processed in the following ways: Tweets Local tweets appear as a continually updated stream of Twitter updates. Links STL Tweets determines how many times a specific link has been shared by the St. Louis Twitter community and displays the most relevant links per category based upon a value-sensitive ranking system. People STL Tweets curates tweets from everywhere to discover which Twitter users are St. Louisans and which ones are just talking about St. Louis. Categories These are built around the terms most likely to occur for any given topic, while also categorizing relevant people who tweet often about a specific topic. Categories include news, politics, sports, media, business, entertainment, life, and culture.DATA visit stltweets.com | 5 Copyright 2011 Infuz, Inc.
  • We Can’t Get Every Tweet.Although STL Tweets is able to catalog the vast majority of tweets, full coverage just is not possible. We do not gettweets from: Non-Tweeters - even if a user’s location is in St. Louis, we don’t know about them unless they post tweets. Blockers - any users that block STL Tweets via the Twitter interface. DMs - Direct Messages are private tweets between 2 users and are not made available to STL Tweets. Location - tweets from users that do not indicate a location within 50 miles of St. Louis or a location that isn’t identifiable with a specific location (i.e. “Da Lou”, Earth, St. Lewis, etc.) Protected Tweets - users that choose to protect their tweets via the Twitter interface. Twitter Outages - Due to heavy usage and extreme growth, Twitter has experienced stability issues and sporadic outages. During these periods, STL Tweets receives few or no tweets.DATA visit stltweets.com | 6 Copyright 2011 Infuz, Inc.
  • NUMBERS This section is focused on totals, frequency and usage patterns of St. Louis Twitter users. All reports and data in this study are from January 1, 2010 through December 31, 2010. visit stltweets.com | 7 Copyright 2011 Infuz, Inc.
  • The Number of Tweets In, Around or About St. Louis in 2010: The total number of tweets gathered and used for this study from January 1, 2010 – December 31, 2010. NUMBERS visit stltweets.com | 8 Copyright 2011 Infuz, Inc.
  • The Total Number of Tweeps In St. Louis in 2010: An Active Tweep for our purposes is defined as a Twitter account in St. Louis that tweeted at least one time in 2010. NUMBERS visit stltweets.com | 9 Copyright 2011 Infuz, Inc.
  • Followers and Following 236 AVERAGE FOLLOWERS Average number of followers per 4 AVERAGE LISTED Average number of Twitter lists the active St. Louis Twitter user. active Twitter user belongs to. 244 St. Louis Tweeps (Twitter users) tend to follow a similar number of accounts, but aren’t much for listing. In fact, almost 74% of STL Tweeps have never been listed. AVERAGE FOLLOWING Average number of users being followed per active St. Louis Twitter user. NUMBERS NUMBERS visit stltweets.com | 10 Copyright 2011 Infuz, Inc.
  • 2010 Daily Tweets Average Tweets per Day 38,171 New Year’s Eve 67,061 Tweets Cardinals’ Opening Day 70,000 34,212 Tweets Halloween 51,232 Tweets 60,000 50,000 40,000 30,000 20,000 10,000 0 JAN FEB MAR APR MAY JUNE JUL AUG SEP OCT NOV DEC NUMBERS Average daily tweets during 2010 in, around and/or about St. Louis are just above 38,000 and trending upwards. Low points in this chart reflect Twitter visit stltweets.com | 11 outages during which STL Tweets received little or no data. Copyright 2011 Infuz, Inc.
  • Hourly Activity 12 p.m. 702,546 Tweets 66,848 Tweeps 6 a.m. 6 p.m. 104,841 Retweets 250,419 Replies This graph displays the total number of tweets per hour time slot originating within a 50 mile radius of St. Louis during January 1, 2010 to December 31, 2010. Additionally, it displays the total number of unique tweeps that tweeted at least once during each hour time slot. 12 a.m. NUMBERS visit stltweets.com | 12 Copyright 2011 Infuz, Inc.
  • Average Tweets per Day by Month 50,000 35,305 Tweets 40,000 30,000 5,124 Retweets 20,000 13,628 Reply Tweets 10,000 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Average Tweets Average Retweets Average Reply Tweets NUMBERS Average @Replies, Retweets and Total Tweets per day during each month for January–December, 2010. visit stltweets.com | 13 Copyright 2011 Infuz, Inc.
  • Active Accounts 600,000 534,040 500,000 accounts 400,000 300,000 200,000 100,000 116,786 accounts 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC NUMBERS Total number of unique STL Twitter accounts discovered by STL Tweets during 2010. visit stltweets.com | 14 Copyright 2011 Infuz, Inc.
  • Top 10 Most Frequent Tweet Lengths140 Characters 3.11% of all Tweets139 Characters138 Characters 3.21% of all Tweets137 Characters136 Characters135 Characters Average Tweet Length 84.13134 Characters133 Characters Characters 70 Characters 54 Characters 0.82% of all Tweets 0% .5% 1% 1.5% 2% 2.5% 3% 3.5% NUMBERS Average number of characters contained in an STL tweet for January 1 – December 31, 2010. The maximum possible per Tweet is 140. visit stltweets.com | 15 Copyright 2011 Infuz, Inc.
  • CASE STUDY: SCOTTRADE® Solution Being proactive is another facet of Scottrade’s customer service When deciding how to approach customer service via Twitter, the efforts. This approach provides value as it contributes to customer company contemplated creating a separate account to address retention, acquisition and brand awareness. those inquiries but decided to serve its customers through one About Scottrade account, @Scottrade. Providing customer service through the @ Scottrade account began slowly and has grown into one of the Investors who enjoy online stock trading will find value and main functions of the account. personalized customer service at online investing firm Scottrade. Founded in 1980, Scottrade enables customers to learn aboutOverview Staffing for the account expanded from one associate handling online trading tools, stock market research and how to buy stocksIf you follow Scottrade (an online investing firm) on Twitter, you customer service, with the help of the National Service Center, online, many at just $7 per trade. With more than 500 nationwidewill quickly find it is not your average financial services Twitter in 2008-2009, to a dedicated, fully-trained team of nine on the branch offices, Scottrade has the largest branch network amongaccount. On any given day, Scottrade’s resident tweeter, Jessica company’s Service Center team that understands how to respond online brokerage firms. To learn more about one of FORTUNEBecker aka ^JB, uses Twitter to share news and information about in 140 characters or less (including their personalized ^initials at magazine’s “100 Best Companies to Work For,” visit about.the company, educational information and assist customers and the end of each tweet). In addition, the social media team has a scottrade.com or www.scottrade.com and follow us on Facebook,prospects. We will take you back through time to how this well- specialized system in place with the compliance department to Twitter, YouTube and Flickr. Member FINRA/SIPC.oiled machine was born and how it got to where it is today. ensure that the company is adhering to all regulatory requirements.Challenge Results Providing customer service on Twitter has been a positive Source: Forrester Research Twitter WebTrack (11/10), n = 30 (TwitterFor more than 30 years, Scottrade has become progressively accounts, US and Canada) Note: Firms that did not respond are not shown.known for its customer service—through its more than 500 branch experience for Scottrade. Scottrade’s use of Twitter has steadily *Exact response time is unknown but is longer than 8 hours.offices, phone, email and chat. In 2007, when the firm began seeing increased from 2010 to 2011 as more and more Scottrade customers become aware that the company is accessible through †Average assumes a response time of 400 minutes for both @ShareBuilderquestions and inaccurate statements surface online, they naturally and @ask_progressivewanted to chime in. At this time, social networking and social the site. Because of this, standards for response times havemedia were also becoming ‘hot’ topics. As an online brokerage, the been set so customers receive consistent experiences across allcompany needed to determine if having a presence on Twitter was Scottrade customer service channels.valuable for its customers, what purpose the account would serve, In a study conducted by Forrester in January 27, 2011 titled “Howand how it would comply with industry regulations. Financial Services Firms Are Successfully Using Twitter,” ScottradeInsight/Opportunities was found to be one of the quickest companies to respond to aIn the entrepreneurial spirit set forth by Founder & CEO Rodger customer inquiry on Twitter among U.S. investment firms, andRiney, the company joined Twitter in 2008. Slowly getting its feet responded more quickly than all U.S. banking and credit cardwet, early posts were about general news and information, but it providers and U.S. insurers that were evaluated.quickly became apparent that customer service via Twitter was In addition, Scottrade has seen an increase in sentiment from itsgoing to be an essential element because it was important to its interactions on Twitter. Between January and March of 2011 thecustomers and at the core of Scottrade’s culture. Customers were company saw a 38 percent increase in positive sentiment in itslooking for assistance where they were online and that was Twitter. interactions with customers and prospects. visit stltweets.com | 16
  • LINKS This section contains statistics about the most popular links and lists shared by St. Louis Twitter users during the time period of January 1, 2010 – December 31, 2010. visit stltweets.com | 17 Copyright 2011 Infuz, Inc.
  • Total Links The almost 1.3 million unique links tallied do not include the many URL shorteners (IE: bit.ly, ow.ly, etc.) that may all link to the same page. This number indicates the actual final destination of a link, what we refer to as the “canonical” link.Tweets Containing Links Total number of STL Tweets that contained at least one link for January - December, 2010. LINKS visit stltweets.com | 18 Copyright 2011 Infuz, Inc.
  • Tweeps Sharing Links Total number of St. Louis Twitter users who shared at least one (1) link from January 1 – December 31, 2010.Links Shared per Link-Sharing Tweep Average number of links shared by STL Twitter users who shared at least one (1) link from January 1 – December 31, 2010. LINKS visit stltweets.com | 19 Copyright 2011 Infuz, Inc.
  • The Top 25 Most Shared Links on Twitter in St. Louis TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS1 youtube.com 88,258 14,694 53,684 14 twittascope.com 17,897 396 502 facebook.com 80,159 12,283 67,124 15 twitter.com 16,719 2,893 13,9783 foursquare.com 78,665 7,549 23,169 16 wordpress.com 14,506 3,124 8,6904 twitpic.com 72,466 15,628 59,032 17 myloc.me 14,410 1,421 14,2105 stltoday.com 69,709 10,234 23,488 18 tweetphoto.com 14,369 3,643 11,9586 blogspot.com 59,711 6,737 28,074 19 go.com 14,237 4,002 4,9967 twitlonger.com 42,987 7,295 40,774 20 tmi.me 13,972 2,762 13,3538 tumblr.com 33,916 3,010 32,287 21 etsy.com 12,967 1,121 4,9339 yfrog.com 30,608 8,195 27,679 22 examiner.com 12,003 2,010 6,19010 thedealmap.com 24,416 64 3,846 23 ksdk.com 11,732 2,342 7,39311 ow.ly 22,555 2,903 11,718 24 tweetmyjobs.com 11,661 129 2,36612 topix.com 21,375 212 21,116 25 tinychat.com 11,658 500 2,49513 plixi.com 19,521 4,748 16,296 LINKS This chart lists the top domains linked to by STL Twitter users ranked by total number of tweets from Jan. 1 - Jun. 30, 2010. The Links column is a count of unique canonical links per domain. The Tweets visit stltweets.com | 20 column indicates the total number of tweets that included a link to that domain. The Tweeps column is a Copyright 2011 Infuz, Inc. total of the unique STL Twitter users who shared at least one link to that domain during the time period.
  • The Top 25 Most Popular Links on Twitter in St. Louis TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS1 twitpic.com 72,465 15,628 59,032 14 tmi.me 13,972 2,762 13,3532 youtube.com 88,258 14,694 53,684 15 bizjournals.com 7,477 2,716 3,3853 facebook.com 80,159 12,283 67,124 16 nytimes.com 10,417 2,467 7,6954 stltoday.com 69,709 10,234 23,488 17 ksdk.com 11,732 2,342 7,3935 yfrog.com 30,608 8,195 27,679 18 blogs.riverfronttimes.com 8,002 2,244 2,3006 foursquare.com 78,665 7,549 23,169 19 joycemeyer.org 2,833 2,121 407 twitlonger.com 42,987 7,295 40,774 20 examiner.com 11,993 2,006 6,1828 plixi.com 19,521 4,748 16,296 21 kmov.com 8,644 1,624 4,2209 tweetphoto.com 14,369 3,643 11,958 22 ustream.tv 6,981 1,514 83410 cnn.com 7,750 2,907 4,332 23 ht.ly 7,138 1,493 5,94211 ow.ly 22,555 2,903 11,718 24 mashable.com 9,360 1,487 3,20912 twitter.com 16,719 2,893 13,978 24 fox2now.com 6,391 1,451 1,96413 sports.espn.go.com 9,177 2,821 1,461 LINKS This chart lists the top domains linked to by STL Twitter users ranked by total number of tweeps from Jan. 1 - Jun. 30, 2010. The Links column is a count of unique canonical links per domain. The Tweets visit stltweets.com | 21 column indicates the total number of tweets that included a link to that domain. The Tweeps column is a Copyright 2011 Infuz, Inc. total of the unique STL Twitter users who shared at least one link to that domain during the time period.
  • The Most Popular Types of Links on Twitter in St. Louis s or t Sp Location Vide o o ot Ph M u sic News Enter Jobs ion Relig tainm ent STL Tweets categorizes many individual domains as certain link types in order to gain further context around their usage. This graph displays ce the total number of canonical links shared by link type from January 1– an Ad n Fi s December 31, 2010. Uncategorized links do not appear in this chart. cal EC Tweets Politi om me rce Links Deals Tweeps LINKS visit stltweets.com | 22 Copyright 2011 Infuz, Inc.
  • The Top Deal Sites TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS1 thedealmap.com 24,416 64 3,846 14 livingsocial.com 267 129 1962 groupon.com 2,321 600 388 15 upickem.stltoday.com 215 85 233 savingmoneyinmissouri.com 2,166 28 2,111 16 slickdeals.net 199 30 1274 buywithme.com 1,300 3 21 17 dealsonairfaretoday.com 185 2 1635 hotsauce.saucemagazine.com 684 148 212 18 couponchicstl.blogspot.com 167 1 1676 couponstl.blogspot.com 554 32 516 19 redeemio.com 150 4 1477 stlcouponwizard.com 415 30 377 20 frugalouis.wordpress.com 123 9 1208 dealspl.us 408 108 83 21 deals.adpages.com 120 6 719 dealnay.com 361 29 276 22 dailyrobber.com 116 3 7110 healthylifedeals.blogspot.com 325 11 316 23 localdeal.com 111 52 3611 oohja.com 320 133 313 24 crunchsports.com 101 24 3112 print.coupons.com 308 2 237 25 gatewaycitysavers.mediaweb- 101 5 31 connect.com13 buzzbo.com 303 21 266 LINKS This chart lists the top Deal domains linked to by STL Twitter users ranked by total number of tweets from Jan. 1–Dec. 31, 2010. The Tweets column indicates the total number of tweets that included a link to that visit stltweets.com | 23 link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one Copyright 2011 Infuz, Inc. link to that domain during the time period. The Links column is a count of unique canonical links per domain.
  • The Top Job Sites TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS1 tweetmyjobs.com 11,661 129 2,366 14 jobs.climber.com 421 17 3702 simplyhired.com 9,951 274 8,917 15 regionalhelpwanted.com 412 53 3793 jobs.scottrade.com 3,067 29 398 16 jobs.kindredhospitals.com 410 6 764 stylecareers.com 2,733 41 2,568 17 stlouischildrensjobs.org 383 19 1005 joinbarnesjewish.jobs 2,608 14 466 18 jobhits.net 373 5 3406 jobs.citi.com 2,387 11 328 19 jobs-fleishman.icims.com 342 73 1397 tenethealthjobs.com 1,982 8 569 20 careerbuilder.com 318 88 2938 jobmagic.com 1,624 27 208 21 net-temps.com 310 14 969 jobview.monster.com 1,036 159 773 22 seodemo2.tmpservice.com 287 4 19010 internships.com 508 5 55 23 jobs.petco.com 282 4 4011 tms.hrdepartment.com 474 17 51 24 jobcircle.com 265 12 26212 citigroup-jobs.com 438 8 200 25 healthjobsweb.com 247 1 20713 jobisjob.com 427 11 343 LINKS This chart lists the top Job domains linked to by STL Twitter users ranked by total number of tweets from Jan. 1–Dec. 31, 2010. The Tweets column indicates the total number of tweets that included a link to that visit stltweets.com | 24 link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one Copyright 2011 Infuz, Inc. link to that domain during the time period. The Links column is a count of unique canonical links per domain.
  • The Top Location Sites TWEETS TWEEPS LINKS 1 foursquare.com 78,710 7,574 23,203 2 myloc.me 14,410 1,421 14,210 3 schmap.it 5,941 328 5,033 4 gowalla.com 2,487 668 2,042 5 where.com 582 7 531 6 maps.google.com 570 282 469 7 whrrl.com 412 47 366 8 loopt.com 388 105 381 9 flook.it 330 2 330 10 waze.com 112 42 82 LINKS This chart lists the top Location domains linked to by STL Twitter users ranked by total number of tweets from Jan. 1–Dec. 31, 2010. The Tweets column indicates the total number of tweets that included a link to visit stltweets.com | 25 that link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one Copyright 2011 Infuz, Inc. link to that domain during the time period. The Links column is a count of unique canonical links per domain.
  • The Top Music Sites TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS1 blip.fm 8,617 446 7,942 14 pitchfork.com 1,424 420 1,0132 reverbnation.com 7,020 856 3,259 15 stlhiphop.ning.com 1,391 71 8973 roadrunnerrecords.com 4,552 48 4,503 16 datpiff.com 1,303 288 2734 itunes.apple.com 3,502 1,511 1,404 17 hiphopdx.com 913 67 6955 last.fm 2,464 157 2,419 18 pandora.com 804 151 7706 listen.grooveshark.com 2,260 140 1,286 19 tweekly.fm 784 118 1657 twiturm.com 1,956 356 310 20 musicandstrength.tv 554 52 1748 soundclick.com 1,905 100 323 21 speakersincode.com 549 64 2369 thegroundfloorshow.com 1,672 9 1,635 22 stereogum.com 480 30 45510 nme.com 1,634 56 1,566 23 dubstep.fm 470 27 6711 stlmixtapes.com 1,609 246 108 24 xlurbanmedia.com 468 42 37912 worldstarhiphop.com 1,476 858 607 25 top40.about.com 451 65 37413 tweetmysong.com 1,425 243 233 LINKS This chart lists the top Music domains linked to by STL Twitter users ranked by total number of tweets from Jan. 1–Dec. 31, 2010. The Tweets column indicates the total number of tweets that included a link to that visit stltweets.com | 26 link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one Copyright 2011 Infuz, Inc. link to that domain during the time period. The Links column is a count of unique canonical links per domain.
  • The Top News Sites TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS1 stltoday.com 69,410 10,176 23,412 14 kmox.cbslocal.com 6,077 997 3,9432 topix.com 21,375 212 21,116 15 thetelegraph.com 4,873 194 3,4693 examiner.com 11,993 2,006 6,182 16 techcrunch.com 4,392 734 2,7064 ksdk.com 11,713 2,336 7,387 17 ap.org 4,220 235 3,9955 nytimes.com 10,417 2,467 7,695 18 huffingtonpost.com 4,069 1,397 2,8026 bnd.com 9,995 611 7,507 19 democraticunderground.com 4,044 24 4,0057 riverfronttimes.com 9,789 2,710 3,165 20 intelligencer.ca 4,036 84 3,4928 mashable.com 9,360 1,487 3,209 21 wsj.com 3,504 1,258 2,2689 bbc.co.uk 8,839 541 8,018 22 msn.com 3,362 1,240 2,54410 kmov.com 8,644 1,624 4,220 23 upi.com 3,205 221 2,54611 cnn.com 7,750 2,907 4,332 24 news.yahoo.com 3,195 1,250 1,85112 bizjournals.com 7,477 2,716 3,385 25 washingtonpost.com 2,957 1,054 2,07213 fox2now.com 6,391 1,451 1,964 LINKS This chart lists the top News domains linked to by STL Twitter users ranked by total number of tweets from Jan. 1–Dec. 31, 2010. The Tweets column indicates the total number of tweets that included a link to that visit stltweets.com | 27 link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one Copyright 2011 Infuz, Inc. link to that domain during the time period. The Links column is a count of unique canonical links per domain.
  • The Top Photo Sites TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS1 twitpic.com 59,032 72,466 15,628 14 slideshare.net 203 276 1892 yfrog.com 27,283 30,180 8,109 15 meadd.com 246 276 183 plixi.com 16,241 19,460 4,730 16 photobucket.com 242 270 1744 tweetphoto.com 11,958 14,369 3,643 17 picasaweb.google.com 107 268 845 flickr.com 3,836 4,721 1,276 18 fbcdn.net 213 265 1356 twitgoo.com 1,794 1,978 839 19 blogspot.com 160 183 1567 instagr.am 1,790 1,838 443 20 wordpress.com 140 182 1358 dailybooth.com 899 904 114 21 imageshack.us 135 173 1219 mobypicture.com 551 631 210 22 mycapture.com 125 153 8910 imgur.com 455 608 330 23 hollymccaigblog.com 85 144 1411 tinypic.com 347 562 274 24 graphicleftovers.com 133 143 712 tumblr.com 472 508 141 25 img.ly 124 133 4913 picplz.com 246 306 57 LINKS This chart lists the top Photo domains linked to by STL Twitter users ranked by total number of tweets from Jan. 1–Dec. 31, 2010. The Tweets column indicates the total number of tweets that included a link to that visit stltweets.com | 28 link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one Copyright 2011 Infuz, Inc. link to that domain during the time period. The Links column is a count of unique canonical links per domain.
  • The Top Video Sites TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS1 youtube.com 88,258 14,694 53,684 14 qik.com 149 55 1242 ustream.tv 6,981 1,514 834 15 vodpod.com 148 37 1153 livestream.com 2,507 414 727 16 blogtv.com 142 46 614 vimeo.com 2,454 1,018 1,085 17 quintelive.ca 133 14 965 twitvid.com 1,934 927 1,265 18 ccom-online.com 117 67 466 stickam.com 587 86 62 19 video.google.com 80 41 317 yfrog.com 434 275 394 20 metacafe.com 76 43 588 twitcam.com 309 38 82 21 fileserve.com 60 1 609 justin.tv 285 99 128 22 blip.fm 26 13 2510 e3thos.com 221 3 20 23 g4tv.com 23 1 2311 msdn.com 198 101 39 24 bostonpete.com 16 2 112 youtu.be 157 108 75 25 revision3.com 14 12 1213 hulu.com 155 132 125 LINKS This chart lists the top Video domains linked to by STL Twitter users ranked by total number of tweets from Jan. 1–Dec. 31, 2010. The Tweets column indicates the total number of tweets that included a link to that visit stltweets.com | 29 link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain. Copyright 2011 Infuz, Inc.
  • The Top Video Sites Entertainment Sites TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS1 youtube.com 88,258 14,694 53,684 14 qik.com 149 55 1241 eonline.com 2,019 107 1,385 14 hot1041stl.com 568 152 2102 ustream.tv 6,981 1,514 834 15 vodpod.com 148 37 1152 celebtrends.info 1,945 35 998 15 z1077.com 528 95 1953 livestream.com 2,507 414 727 16 blogtv.com 142 46 613 blogtalkradio.com 1,439 309 1,067 16 glee-show.com 523 4 5164 vimeo.com 2,454 1,018 1,085 17 quintelive.ca 133 14 964 kmjm.com 877 33 41 17 mtv.com 519 263 2285 twitvid.com 1,934 927 1,265 18 ccom-online.com 117 67 465 1065thearch.com 877 10 867 18 archstl.org 485 109 2326 stickam.com 587 86 62 19 video.google.com 80 41 316 stlouis.metromix.com 829 278 414 19 wearemoviegeeks.com 470 86 3627 yfrog.com 434 275 394 20 metacafe.com 76 43 587 theonion.com 804 519 356 20 kezk.radio.com 452 36 4058 twitcam.com 309 38 82 21 fileserve.com 60 1 608 alivemag.com 803 197 267 21 buzzfeed.com 396 228 2789 justin.tv 285 99 128 22 blip.fm 26 13 259 comicbookresources.com 750 21 733 22 1057thepoint.com 366 87 23110 e3thos.com 221 3 20 23 g4tv.com 23 1 2310 y98.radio.com 691 72 628 23 americanmustacheinstitute.org 318 78 9911 msdn.com 198 101 39 24 bostonpete.com 16 2 111 saucemagazine.com 689 219 251 24 kotaku.com 308 93 27412 youtu.be 157 108 75 25 revision3.com 14 12 1212 kdhx.org 677 133 217 25 destroythebrainonline.com 290 38 18113 hulu.com 155 132 12513 peopleschoice.com 579 215 97 This chart lists the top Entertainment domains linked to by STL Twitter users ranked by total number LINKS This chart from the top Video domains linked to bycolumn indicates the total number number ofthat of tweets lists Jan. 1–Dec. 31, 2010. The Tweets STL Twitter users ranked by total of tweets tweets from Jan. 1–Dec. 31, to thatThe Tweets domain. indicates thecolumn is a totaltweetsunique STL Twitter to that included a link 2010. link to that column The Tweeps total number of of the that included a link visit stltweets.com | 30 link to who domain.at least one link to that domainof the unique STL Twitter users who shared a count one users that shared The Tweeps column is a total during the time period. The Links column is at least link to thatcanonical links per domain. of unique domain during the time period. The Links column is a count of unique canonical links per domain. Copyright 2011 Infuz, Inc.
  • The Top Political Sites TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS1 gatewaypundit.firstthings.com 1,894 878 278 14 rebootcongress.blogspot.com 364 54 2582 biggovernment.com 568 335 171 15 poedpatriot.blogspot.com 359 27 2963 keyboardmilitia.com 566 24 526 16 thehill.com 347 159 2744 edmartinforcongress.com 536 109 103 17 dailykos.com 312 128 2155 urbanreviewstl.com 522 134 188 18 redstate.com 294 104 2036 mayorslay.com 507 206 134 19 poedpatriot.com 272 21 1597 thedanashow.wordpress.com 465 245 82 20 robincarnahan.com 270 55 1118 atraditionallifelived.com 411 90 179 21 stlouisteaparty.com 221 76 569 24thstate.com 409 64 207 22 nationalreview.com 219 90 15510 firedupmissouri.com 407 60 273 23 speakingforamericans.com 210 5 7911 mediamatters.org 394 73 339 24 rasmussenreports.com 202 83 7212 bigjournalism.com 383 195 128 25 mopns.com 202 16 17313 missouri.watchdog.org 374 39 141 This chart lists the top Political domains linked to by STL Twitter users ranked by total number of LINKS tweets from Jan. 1–Dec. 31, 2010. The Tweets column indicates the total number of tweets that included a link to that link to that domain. The Tweeps column is a total of the unique STL Twitter visit stltweets.com | 31 users who shared at least one link to that domain during the time period. The Links column is a Copyright 2011 Infuz, Inc. count of unique canonical links per domain.
  • The Top Religion Sites TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS1 joycemeyer.org 2,833 2,121 40 14 thegospelcoalition.org 93 73 372 biblegateway.com 973 687 232 15 themcj.com 90 3 853 whitepaperbible.org 472 16 201 16 esvonline.org 89 26 864 cyberbrethren.com 341 53 276 17 jonwellman.wordpress.com 89 1 595 stlouisreview.com 323 125 120 18 blog.lcmsworldmission.org 83 16 486 journeyon.net 215 85 56 19 cotr.org 75 21 137 pere-walter-covens.skynetblogs.be 172 2 120 20 gnpcb.org 75 3 628 live.stlyouth.org 142 18 62 21 share.ctainc.com 75 2 479 bobbyrobinsonjr.wordpress.com 137 1 91 22 profile.purposedriven.com 74 2 6710 prioritiesmatterministries.com 117 1 18 23 faithfulnews.com 73 4 6511 lhm.org 113 10 35 24 wf-f.org 68 6 5412 heartlight.org 107 3 10613 cph.org 101 24 37 This chart lists the top Religion domains linked to by STL Twitter users ranked by total number of LINKS tweets from Jan. 1–Dec. 31, 2010. The Tweets column indicates the total number of tweets that included a link to that link to that domain. The Tweeps column is a total of the unique STL Twitter visit stltweets.com | 32 users who shared at least one link to that domain during the time period. The Links column is a Copyright 2011 Infuz, Inc. count of unique canonical links per domain.
  • The Top Ad Sites TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS1 ebayclassifieds.com 6,157 157 5,990 14 freetruckshopper.com 165 1 1332 craigslist.org 4,249 671 3,553 15 twivert.com 152 2 933 geebo.com 1,705 28 450 16 freeticketclassifieds.com 141 16 904 freeshopperads.com 861 3 800 17 pr.com 121 59 785 backpage.com 643 139 544 18 theelectronicsshopper.com 115 1 1116 businessownerclassifieds.com 471 1 142 19 findanychevy.com 115 1 1117 craigslist.ca 379 9 320 20 edmunds.com 111 5 668 superpages.com 374 10 80 21 freefurnitureshopper.com 107 1 979 vosmd.com 331 13 46 22 freeantiqueshopper.com 105 2 10210 merchantcircle.com 290 31 283 23 freeapplianceshopper.com 102 1 9011 freebabyshopper.com 215 1 212 24 sportingshopper.com 101 2 7412 shareasale.com 213 17 4213 freevideoshopper.com 212 1 201 This chart lists the top Ad domains linked to by STL Twitter users ranked by total number of LINKS tweets from Jan. 1–Dec. 31, 2010. The Tweets column indicates the total number of tweets that included a link to that link to that domain. The Tweeps column is a total of the unique STL Twitter visit stltweets.com | 33 users who shared at least one link to that domain during the time period. The Links column is a Copyright 2011 Infuz, Inc. count of unique canonical links per domain.
  • The Top Finance Sites TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS1 marketwatch.com 624 268 474 14 cepr.net 145 15 1362 finance.yahoo.com 530 355 385 15 seekingalpha.com 143 44 1233 m.cnbc.com 497 190 396 16 walletpop.com 116 87 764 stlouisfed.org 291 84 167 17 tradingmarkets.com 113 62 885 christianpf.com 274 91 153 18 benzinga.com 110 49 986 research.stlouisfed.org 270 104 95 19 dailyfinance.com 101 66 817 ft.com 252 94 193 20 themoneytimes.com 97 32 738 practicalecommerce.com 239 7 232 21 moneywatch.bnet.com 92 43 609 openforum.com 236 137 167 22 thestreet.com 90 64 7210 accuscore.com 192 34 42 23 cpasuccess.com 88 19 6811 calculatedriskblog.com 186 32 150 24 economy.kansascity.com 87 27 6212 finance.groups.yahoo.com 164 13 11 25 webcpa.com 85 16 7713 scottrade.com 164 10 93 This chart lists the top Finance domains linked to by STL Twitter users ranked by total number of LINKS tweets from Jan. 1–Dec. 31, 2010. The Tweets column indicates the total number of tweets that included a link to that link to that domain. The Tweeps column is a total of the unique STL Twitter visit stltweets.com | 34 users who shared at least one link to that domain during the time period. The Links column is a Copyright 2011 Infuz, Inc. count of unique canonical links per domain.
  • The Top Ecommerce Sites TWEETS TWEEPS LINKS TWEETS TWEEPS LINKS1 etsy.com 12,958 1,117 4,924 14 fergieshoes.com 242 31 262 amazon.com 5,005 1,441 2,881 15 broadrippletickets.com 231 9 2093 ebay.com 3,092 490 1,527 16 amazon.co.jp 229 41 524 rizzotees.com 689 174 110 17 brownpapertickets.com 223 134 405 listia.com 554 54 525 18 mensunderwearstore.com 205 8 796 ticketnetwork.com 490 27 258 19 oldcaronline.com 200 4 1957 argos.co.uk 478 3 20 20 reviews.shoes.com 190 11 1758 seatgeek.com 474 13 13 21 karmaloop.com 186 11 1659 webstore.com 390 5 312 22 bakersshoes.com 174 45 6010 zagg.com 279 97 13 23 sears.com 174 15 3911 nikerunning.nike.com 276 47 237 24 reviews.famousfootwear.com 165 6 13712 artfire.com 257 41 148 25 bonanza.com 161 38 7813 kmart.com 243 7 31 This chart lists the top Ecommerce domains linked to by STL Twitter users ranked by total LINKS number of tweets from Jan. 1–Dec. 31, 2010. The Tweets column indicates the total number of tweets that included a link to that link to that domain. The Tweeps column is a total of the unique visit stltweets.com | 35 STL Twitter users who shared at least one link to that domain during the time period. The Links Copyright 2011 Infuz, Inc. column is a count of unique canonical links per domain.
  • CASE STUDY: CHARTER Since inception, the team has added 7 additional Specialists and The Judges Say: With super-quick response time and an expanded into Facebook, AVS Forums, and several additional empowered customer-service team, Charter goes above and Consumer Advocate sites; however, Twitter still remains as the lead beyond for its social-media savvy customers. The staff monitoring contact generator and accounts for over 70% of Charter’s Social Twitter doesn’t just solve problems for anyone whose tweets Media customer contact. mention “charter” or “@charter” — they actually follow up afterward to make sure everything has worked out. Engage:Umatter2Charter Mention in Kathi Browne’s Book Taking on Twitter: “Address After creating Policies and Procedures detailing how the the problems before it gets out of control. What if someone Tweets Umatter2Charter team would engage in each Community andProviding World Class Customer Service and Improving On-Line a negative comment about your business or product? Charter when engagement would not be required, the team beganSentiment has this area covered brilliantly. If their filter catches a Tweet proactively reaching out to customers and documenting their mentioning a problem with service, a representative respondsCharter // Customer Care Operations interactions in the CRM system they built. immediately with an offer to help on the spot. Not only do they Provide Resolution: make a customer happy, but they do it in front of the world.”Objectives: Unlike other Social Media teams, the Umatter2Charter team 5 Trust Agents Who Are Changing the Face of Twitter – Fast• Locate customers discussing Charter on-line is staffed with Customer Service Experts that are able to Company Article• Engage troubleshoot TV, Internet, and Phone, as well as resolve Billing Now, if a customer complains (or praises) Charter on Twitter, it issues and address questions about Charter Promotions and triggers the team’s daily trawl for Charter-related comments and• Provide resolution to customer concerns Products. they respond promptly. But can they clean up the company’s• Improve the overall perception of Charter within the various Over 50% percent of the team’s engagements are resolved by reputation and deliver solutions 140 characters at a time? Social Media communities the Umatter2Charter team, and only 12% percent require the His Spin: “Our immediacy and personal interaction with customers involvement of another Charter department. is part of the work we’re doing to make positive change forLocate Customers Discussing Charter: relationships with customers, getting to the root causes ofThe Umatter2Charter team was formed in January 2009. It Improve The Overall Perception: problems that arise and fixing them for the long term,” says Ketzerbegan humbly with one Social Media Communications Manager As soon as the team started engaging the recognition startedand one Social Media Communications Specialist. The first flowing. The team receives continual praise in the SM spaces,tasks were to scrub the net, determine where the majority of and has had many customers post positive Blogs about theirconversations concerning Charter were happening, and create interactions with Charter via Social Media.an action plan detailing which areas would have the biggestreturn on engagement. Upon Executive approval of the action Accomplishments and Awards:plan, the newly formed team began engaging. The first focus River Front Times Web Awards: The Best Use of Twitter tosites were Twitter, DSLReports.com, Consumer Advocate Sites Promote a Business/Organization - Charter(RipOffReports, My3Cents, RateItAll, etc.), and Personal Blogs. visit stltweets.com | 36 Copyright 2011 Infuz, Inc.
  • TRENDS Trends may come and go, but with the help of this data, now we can look back and see what issues, words, brands and hash-tags had St. Louis talking from January 1, 2010 – December 31,2010. visit stltweets.com | 37 Copyright 2011 Infuz, Inc.
  • The Top 50 #Hashtags Used on Twitter in St. Louis in 2010 RANK HASHTAG COUNT RANK HASHTAG COUNT RANK HASHTAG COUNT 1 #STL 161,096 18 #FAIL 11,702 35 #volunteer 4,349 2 #stlcards 109,593 19 #StLRams 11,197 36 #justsayin 4,207 3 #jobs 92,814 20 #nhl 10,686 37 #cubs 4,078 4 #FF 62,555 21 #marketing 10,640 38 #twitter 4,076 5 #nowplaying 47,252 22 #music 10,519 39 #wtf 3,972 6 #fb 43,625 23 #Missouri 9,888 40 #worldcup 3,809 7 #stlouis 38,032 24 #quote 9,810 41 #STLCardinals 3,797 8 #TCOT 32,953 25 #blues 8,935 42 #smcstl 3,641 9 #MLB 25,507 26 #fgs 8,834 43 #pdk 3,577 10 #cardinals 24,891 27 #Follow 8,682 44 #health 3,559 11 #job 23,871 28 #thatisall 7,980 45 #green 3,352 12 #shoutout 21,736 29 #hiring 7,637 46 #5 3,280 13 #MO 16,956 30 #FollowFriday 6,217 47 #LOST 3,258 14 #rams 15,710 31 #FREE 5,556 48 #Chicago 3,141 15 #NFL 14,328 32 #2 5,157 49 #Facebook 3,077 16 #1 14,020 33 #socialmedia 4,678 50 #iphone 2,892 17 #Mizzou 11,747 34 #in 4,528 TRENDS Top 50 hashtags based on usage by St. Louis Twitter users January 1 – December 31, 2010. visit stltweets.com | 38 Copyright 2011 Infuz, Inc.
  • The Top 50 Brand Mentions RANK BRAND COUNT RANK BRAND COUNT RANK BRAND COUNT 1 Cardinals 320,042 18 Google 28,999 35 New York Times 16,375 2 Twitter 177,237 19 Twittascope 27,697 36 Arch 16,210 3 YouTube 165,202 20 NHL 26,440 37 Anheuser Busch 15,719 4 Rams 159,423 21 Apple 26,349 38 @addthis 14,510 5 TwitPic 126,116 22 Mizzou 24,848 39 Mac 14,449 6 TinyURL 124,343 23 formspring 23,549 40 iTunes 13,693 7 Foursquare 122,749 24 iPad 21,869 41 Yahoo 12,692 8 Blues 115,558 25 KMOV 21,289 42 ipod 12,408 9 Facebook 115,521 26 Reds 21,182 43 Charter 11,757 10 NFL 55,980 27 Etsy 20,532 44 @BlkSportsOnline 11,633 11 Tumblr 51,802 28 buzztap 19,895 45 Scottrade 11,468 12 MLB 51,040 29 ESPN 19,367 46 Blogspot 11,376 13 YFrog 42,279 30 Plixi 19,124 47 Lambert 11,072 14 iPhone 38,392 31 Blip.fm 18,391 48 Riverfront Times 10,913 15 TweetPhoto 35,173 32 Cubs 18,190 49 Schlafly 10,677 16 Tinychat 32,640 33 STLToday 18,096 50 digg 10,652 17 myloc 29,769 34 KSDK 17,700 TRENDS This chart includes the top 50 brand names mentioned in Tweets by St. Louis Twitter users January 1 – December 31, 2010. While certain individuals might certainly be visit stltweets.com | 39 considered “brands” (Albert Pujols, Nelly, etc), after too many internal arguments Copyright 2011 Infuz, Inc. over who is/isn’t a brand, people have been left off this list entirely.
  • The Top 50 Local Brand Mentions RANK BRAND COUNT RANK BRAND COUNT RANK BRAND COUNT 1 Cardinals 320,042 18 SLU 8,352 35 planet5D 3,018 2 Rams 159,423 19 The Pageant 7,582 36 Pi STL 2,945 3 Blues 115,558 20 Barnes Jewish 7,286 37 Examiner 2,764 4 Mizzou 24,848 21 woot 6,893 38 Monsanto 2,746 5 KMOV 21,289 22 stlhiphop 5,888 39 @stlactivisthub 2,665 6 STLToday 18,096 23 SMCSTL 4,775 40 UMSL 2,607 7 KSDK 17,700 24 Hot 104.1 4,714 41 SIUE 2,497 8 Arch 16,210 25 STL Metro 4,347 42 Tenet 2,490 9 Anheuser Busch 15,719 26 Firebird STL 4,291 43 @Fox_Sports_MW 2,319 10 Charter 11,757 27 Galleria 3,824 44 mademonarchs 2,204 11 @BlkSportsOnline 11,633 28 @TheRiseToTheTop 3,754 45 @UrbanBacon 2,200 12 Scottrade 11,468 29 Imos 3,738 46 Billikens 2,185 13 Lambert 11,072 30 Fox2Now 3,486 47 kdhx 2,101 14 Riverfront Times 10,913 31 @RobustWineBar 3,310 48 @Energizer 2,098 15 Schlafly 10,677 32 Perficient 3,078 49 @DERRTYent 2,008 16 KMOX 10,517 33 Boeing 3,075 50 @stlhomejamz 1,881 17 @RizzoTees 8,385 34 STL Mixtapes 3,026 TRENDS Expanding on the previous chart, these are the top 50 local St. Louis brands mentioned in Tweets by St. Louis Twitter users January 1 – December 31, 2010. As before, people are visit stltweets.com | 40 not included. Copyright 2011 Infuz, Inc.
  • PEOPLE This is an in-depth look at the data and rankings surrounding the most popular St. Louisans on Twitter from January 1, 2010 – December 31, 2010. visit stltweets.com | 41 Copyright 2011 Infuz, Inc.
  • The Top 25 St. Louis Twitter Accounts by Followers 1,052,049 Nelly_Mo Followers JoyceMeyer 185,960 Followers RandySchrum joebucklive sj39 ryanfaller RizzoTees clairecmc TravisJCotton Kenny_Wallace Square AskKim theMediaDude Sheen300TheRiseToTheTop Twaitter murphylee ChingyJackpot stl_cardinals 24,815 Followers Panger40 therealjibbs LiveYourBrand LKHamilton St_Louis_Blues 19,205 Followers DP_57 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 PEOPLE Top 25 St. Louis Twitter users ranked by total followers. Follower counts are as of December 31, 2010. visit stltweets.com | 42 Copyright 2011 Infuz, Inc.
  • The Top 25 Tweeps by Mention justinbieber 29,355 Mentions ryanfaller Nelly_Mo JoyceMeyer addthis foursquare BlkSportsOnline murphylee NICKIMINAJ DLoesch JaguarCarterDonnieWahlberg vocalbeing Tojosan RizzoTees 8,137 Mentions MayorSlay youtube lilduval stlvolunteen ladygagaMatthewHLeach miklasz jenn_if_er dgoold chrisbrown 5,728 Mentions 0 5,000 10,000 15,000 20,000 25,000 30,000 PEOPLE Top 25 Twitter users mentioned by St. Louis Twitter users January 1 – December 31, 2010. visit stltweets.com | 43 Copyright 2011 Infuz, Inc.
  • The Top 25 Most Retweeted St. Louis Twitter Accounts ryanfaller JoyceMeyer 19,477 Tweets JaguarCarter Nelly_Mo BlkSportsOnline murphylee justinbieber 7,619 Tweets DLoesch HitmanHolla vocalbeing slackadjuster stlvolunteen Trap_Jesus MayorSlay TravisJCotton darrinpatrick lilduval RevRunWisdom ladygaga stl_cardinals Jewelryguru reneeludwigs williamhrkc RiverfrontTimes 3,321 Tweets BreakingNews 0 5,000 10,000 15,000 20,000 25,000 30,000 PEOPLE Top 25 St. Louis Twitter users retweeted by other St. Louis Twitter users January 1 – December 31, 2010. visit stltweets.com | 44 Copyright 2011 Infuz, Inc.
  • The Top 25 Most Frequent Tweeters JaguarCarter 45,424 Tweets markfantroyNews_of_the_Day vocalbeing phoenixcreative SharpieAddicted Tojosan AskKim Playboy_Mars theMediaDude KristaMaxson topix_il 21,768 Tweets stlnews Chrancis D_O_S_I_ARichardJMcCrary JoeCienkowski ReginaTuneGunz slackadjuster Trap_Jesus sexininiBeyonceLovesMe NicholsAccomp MyGreenEducate TyYouGenius 16,630 Tweets 0 10,000 20,000 30,000 45,000 50,000 PEOPLE Top 25 St. Louis Twitter users ranked by total number of Tweets January 1 – December 31, 2010. visit stltweets.com | 45 Copyright 2011 Infuz, Inc.
  • The Top 25 Most Frequent Retweeters JaguarCarter 21,175 Tweets slackadjuster vocalbeing Trap_Jesus Playboy_Mars AskKim Joe_Taxi reneeludwigs herb351 HitmanHolla Tiffanos NezzoBeatz TheSTLScoop D_O_S_I_A tbillups1908 Tojosan MzNoDamKids M_EAZY_AVG stlvolunteen 3,219 TweetsMyGreenEducate JenniLovette murph1114 EliseChicStylez DennisClements BlkSportsOnline 3,037 Tweets 0 5,000 10,000 15,000 20,000 25,000 PEOPLE Top 25 St. Louis Twitter users ranked by total number of Retweets January 1 – December 31, 2010. visit stltweets.com | 46 Copyright 2011 Infuz, Inc.
  • The Top 25 Most @ RepliesSharpieAddicted 22,346 Tweets JoeCienkowski KristaMaxson vocalbeing ChrancisBeyonceLovesMe Tojosan gigiamk30 MaggieTKat NicholsAccomp JKDW4ever sexinini JaguarCarter D_O_S_I_A RobynsWorld ReginaTuneGunz RizzoTees 7,696 TweetsCurtisTheLegend jenn_if_er techguerillaMatthewHLeach missouriracefan NileyFantasies PrinceBubbles MusicLife13 6,242 Tweets 0 5,000 10,000 15,000 20,000 25,000 PEOPLE Top 25 St. Louis Twitter users ranked by total number of @Replies January 1 – December 31, 2010. visit stltweets.com | 47 Copyright 2011 Infuz, Inc.
  • CASE STUDY: PERFICIENT® Overview Twitter Usage at Trade Shows Perficient, Inc, a leading information technology consulting firm Social media use at all enterprise technology trade shows has been based in Chesterfield, MO, serves Global 2000 and other large trending upward, and it provides a unique networking opportunity enterprise customers throughout North America. Perficient helps to engage in a highly targeted environment with opportunity to clients use Internet-based technologies to improve productivity meet at the show. Perficient saw an opportunity to leverage the and competitiveness, strengthen relationships with customers, community being built around the Healthcare Information and suppliers and partners and reduce information technology costs. Management Systems (HIMSS) conference hash tag (#HIMSS11) to increase brand awareness, drive booth attendance and gather Social Media Strategy qualified leads for post-show follow-up. Perficient began investing heavily in Social Media Marketing in 2009, and has since found it to be a significant element in its Results overall corporate marketing strategy. Perficient’s social media Perficient’s @Perficient_HC account ranked #15 in number of marketing strategy is centered in demonstrating the technical and impressions via the conference’s hash tag #HIMSS11. A majority of strategic skills and thought leadership of it’s over 1,200 employees those who ranked higher in impressions are media sites, publishers, nationwide. writers or social media evangelists. Perficient ranked one of the highest among vendors. Within one week, video interviews Through frequent content contributions from over 50 employees produced at HIMSS had garnered over 700 views. contributing to 4 blogs and 8 Twitter accounts, With fourteen blog posts published during the event, the Perficient recognized a 550% increase in blog traffic from 5,000 healthcare blog reached an all-time high in online traffic during the visits in 2009 to over 33,000 visits (and over 52,000 page views) in week of the HIMSS conference 2010. The company’s blogs drive an incremental 25% more traffic above and beyond the corporate website, www.perficient.com. Eight qualified opportunities were being pursued from the show. The healthcare sales team received at least two specific Additionally, they saw the following in 2010: and qualified lead opportunities directly attributable to the Over 50% increase in number of people who subscribe to the blogs social media efforts at the show, specifically the connections we via email and RSS established with key influencers via interviews. 50% increase in the number of Twitter followers (from about 2,200 to 4,700 in 2010) Blogs, Twitter and other social profiles: www.perficient.com/ socialmedia visit stltweets.com | 48 Copyright 2011 Infuz, Inc.
  • STLi This section ranks the top 50 most influential Twitter users in St. Louis from January 1, 2010 – December 31, 2010. The data is based on an STLi score that measures the value of a Twitter account’s feed in St. Louis. To learn more about STL Index, visit www.stlindex.com to see the full rankings and more in-depth data on influence. visit stltweets.com | 49 Copyright 2011 Infuz, Inc.
  • STL Index measures influence on a local level. By monitoring the social patterns behind the users of Twitter in St. Louis, we’re able to provide you a unique real-time view and ranking of the influential power of Twitter users in St. Louis. The scoring process uses an algorithm that takes into account the number retweets, mentions, shared links and other local details. Followers don’t enter the equation, so rather than a popularity contest, it’s based on quality instead of quantity. The following pages will show you the top 50 most influential Twitter accounts in St. Louis. Keep in mind that the lower the STLi score, the higher the influence. To learn more about STL Index, visit www.stlindex.com to see the full rankings and more in-depth data on influence.STLi visit stltweets.com | 50 Copyright 2011 Infuz, Inc.
  • STL’S MOST INFLUENTIAL TOP 10 IN 2010 Rank Account Name STLi 1 RizzoTees Chris Reimer 1.04 2 Tojosan Todd R. Jordan 1.38 3 BlkSportsOnline Robert Littal 1.42 4 DLoesch Dana Loesch 1.66 5 murphylee Murphy Lee 1.97 6 golfnovels James Ross 2.34 7 dgoold Derrick Goold 2.39 8 MatthewHLeach Matthew Leach 2.47 9 stl_cardinals STL Cardinals Fans 2.54 10 RobynsWorld Robyn Wright 2.77STLi St. Louis Twitter users ranked 1–10 by STLi score for January 1 – December 31, 2010. These Top 10 St. Louis Twitter users were ranked by an STLi score, which measures visit stltweets.com | 51 Twitter influence within St. Louis. The lower the score, the higher the influence. Copyright 2011 Infuz, Inc.
  • STL’s Most Influential 11-50 STLi RANK ACCOUNT STLi SCORE STLi RANK ACCOUNT STLi SCORE 11 Nelly_Mo 3.15 31 DERRTYent 5.42 12 LKHamilton 3.18 32 CardsInsider 5.53 13 TheRiseToTheTop 3.25 33 Fly11 5.66 14 MayorSlay 3.30 34 creativereason 5.72 15 sbolen 3.35 35 versadave 5.77 16 RiverfrontTimes 3.41 36 andystrickland 5.78 17 Schlafly 3.49 37 MLB 5.79 18 darrinpatrick 3.72 38 thescottbishop 5.80 19 planetMitch 3.85 39 MarkReaw 5.83 20 DanielleSmithTV 3.90 40 jprutherford 5.85 21 RoyBlunt 4.13 41 stlramscomw 5.99 22 threefourteen 4.16 42 deborah91473 6.04 23 St_Louis_Blues 4.18 43 billstreeter 6.11 24 JohnMarecek 4.35 44 kmoxnews 6.17 25 Fox_Sports_MW 4.90 45 RiaSharon 6.34 26 slackadjuster 5.00 46 puredanger 6.40 27 gatewaypundit 5.10 47 techguerilla 6.46 28 jenn_if_er 5.16 48 davegray 6.63 29 rftmusic 5.24 49 PeterKinder 6.73 30 reneeludwigs 5.35 50 MilliGFunk 6.76 STLi St. Louis Twitter users ranked 11-50 by STLi score for January 1 – December 31, 2010. visit stltweets.com | 52 Copyright 2011 Infuz, Inc.
  • Meet The The STL Tweets team continues to delve deeper into the study of the conversations, trends, stats and people that occur on Twitter in our beloved city every day. Like whatSTL Tweets Team you’ve seen here? Do you have questions, comments or complaints? We’d love to chat. Reach out via Twitter to us using our addresses below: Jason Fiehler (@jasonfiehler) is the Founder of Infuz and sits at the head of the STL Tweets table. Marc Brooks (@IDisposable) is Hack Prime at Infuz and the mad scientist that helped bring STL Tweets to life. Ryan Stephenson (@janit0r) is the VP of Technology at Infuz and leads the development team. Find him working under the hood of STL Tweets. Hafiz Huda (@lostpear) is the Executive Creative Director at Infuz, which means he’s responsible for how everything looks, sounds and feels. Heath Harris (@dj_denim) is the Senior Art Director at Infuz and has designed nearly every bit of STL Tweets ever made. Brad Hogenmiller (@JavaSTL) is the Social Media Director at Infuz and the holder of the best STLi score at the agency. Megan Anderson (@Megan_Anderson3) is an Interactive Designer at Infuz and a self-proclaimed farm girl living in the city. Eammon Azizi (@eammon) is the Senior Copywriter at Infuz and was too modest and/or lazy to write his own bio for this report. Kelly Stephenson (@annaluna) heads the Quality Assurance department at Infuz. Her desk is where typos, improper punctuation and inconsistencies go to die. 53
  • ABOUT INFUZ Located in the heart of downtown St. Louis, INFUZ is a digital creative agency with a comprehensive understanding of peoples’ digital behavior. We use these insights about your audience to create digital experiences that can change how they think and feel about your brand. The digital experiences we create are unique, engaging and results-focused. We’ve found interactive experiences can lead to powerful results for brand marketers, arousing awareness, sparking trial or stirring brand adoration and evangelism. Relevant, meaningful experiences change the way consumers think and feel and how they act. We see your consumers as active participants, not as a passive audience. We inspire them by creating engaging experiences that are relevant and have meaning. We’re Infuz. Let’s connect. www.infuz.com (314) 585-8000 54