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Unlocking the power of partner mktg cindy eager-hatch Presentation Transcript

  • 1. Unlocking the Power of Partner and Referral Marketing Presented By: Cindy Eagar – Affiliate Manager, Infusionsoft Jordan Hatch – Lead Trainer, Infusionsoft
  • 2. Overview
    • Benefits of Growing through Partners
    • Creating a Program that Produces Results
    • Finding the Right Partners
    • Providing Effective Resources
    • Motivating Your Partners
    • Q & A
  • 3. BENEFITS OF GROWING THROUGH PARTNERS
  • 4. Why Partnerships?
    • “ If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple.
    • But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.”
    •   
    •   - George Bernard Shaw
  • 5. Benefits
    • Extend your reach
    • Lower your Cost Per Acquisition
    • Increase conversions
    • Boost your brand
  • 6. CREATING A PROGRAM THAT PRODUCES RESULTS
  • 7. Define Your Objectives
    • What do you want?
      • More leads?
      • More qualified leads?
      • More sales?
      • More site traffic?
      • More buzz?
  • 8. Considerations
    • Should I pay for leads or sales?
    • Should I pay a fixed amount or a percentage?
    • Should I pay one lump sum, multiple payments or recurring commission?
    • Should I credit affiliates immediately upon purchase or wait until I collect the cash from my customers?
    • Should I create a multi-level affiliate program?
  • 9. FINDING THE RIGHT PARTNERS
  • 10. Where to search
    • Your current customer base
    • Complimentary businesses
    • Affiliate Networks
    • Online searches
    • Events
  • 11. Bring Them Onboard
    • Think “Win – Win”
    • Strong Communication & Clear Expectations
    • Quality vs. Quantity
    • Give a Warm Welcome and Facilitate Their Success
  • 12. PROVIDING EFFECTIVE RESOURCES
  • 13. Affiliate Resource Center
    • Landing pages and links
      • Use your top performing pages
      • Use the JavaScript we give you to set the cookie
      • DO NOT SEND THEM TO YOUR HOMEPAGE
    • Banners
      • Use standard sizes
        • 300x250 – Medium Rectangle
        • 180x150 – Rectangle
        • 468x60 – Full Banner
        • 728x90 – Leaderboard
        • 160x600 – Wide Skyscraper
    • Emails
      • Have a few different “voices”
      • Make sure you are sending to a specific page and not the home page
  • 14. MOTIVATING YOUR PARTNERS
  • 15. Incentives
    • Contests & Prizes
      • Twitter Contest
      • Banners
      • Special Events
      • Product Launches / Seasonal Products
    • Progression Path
    • Give Ample Notice
  • 16. Keep the Momentum
    • Communicate
    • Increase Conversion Rates
    • Give Exclusive Creative or Special Offers
    • Share Success Tips
    • Provide training
    • Engagement Campaigns
    • Pay them Accurately and On Time
    • Say Thanks!
  • 17. Q & A