Successful Social:               Leverage Social Media                 for Your Business@tylergarns
Caveats     • We can’t cover ALL the social networks     • We can’t cover ALL the social media tools     • We can’t cover ...
It’s clear social media                     has arrived!@tylergarns
This Has Me Worried@tylergarns
We’ll talk about why            in a moment@tylergarns
Social Tools For Business@tylergarns
The Big Three     • Facebook              Universal - Almost everyone is on Facebook     • Twitter              Niche focu...
The Big Three     • Facebook              Universal - Almost everyone is on Facebook     • Twitter              Niche focu...
Other Great Networks     • Foursquare              Early adopter crowd, great for local businesses     • Flickr           ...
Don’t do anything          without first finding          out how your target          market uses social!@tylergarns
5 Social Trends to Leverage@tylergarns
Location Based Services@tylergarns
Location Based Services     • Urbanspoon - Dining, Entertainment     • Google Places - Local Business Listings     • Fours...
Buyers Are In Control@tylergarns
Buyers Are In Control     • Buyers seek knowledge and empowerment to       make a buying decision     • You have an opport...
Sharing Is Mainstream@tylergarns
Sharing Is Mainstream     • Make your content shareable     • Google +1     • Facebook Like     • Tweet     • Delicious & ...
Customers Seek Help@tylergarns
Customers Seek Help     • Be responsive to customers     • Don’t ignore bad comments, reviews     • Don’t berate rude cust...
Social is Measurable@tylergarns
Social Is Measurable     • Wrong metrics:              Followers, Friends, ReTweets, Shares, etc     • Right metrics:     ...
Additional Tools@tylergarns
Additional Tools     • CoTweet - Team collaboration     • Tweetdeck - Twitter, Facebook, LinkedIn,       Foursquare, MySpa...
Why I’m Worried@tylergarns
The Chaos is Growing@tylergarns
People Are Wasting Time@tylergarns
People Are Confused@tylergarns
What influences site visits?@tylergarns
Email is still the “inner sanctum”@tylergarns
The majority would rather not    be pitched in social media@tylergarns
Let’s Put This Into                  PRACTICE@tylergarns
The Social Media Money Formula     • (R - Cg) * (F * Cr * Or * Pr) – (h * T) = Profit              R = Revenue per sale    ...
Social Media Money Formula • Create compelling or interesting content • The content must lead them to an opt-in for more  ...
Social Media is a              TRAFFIC SOURCE@tylergarns
The 3 Black Holes     •    Black Hole #1: Lost          Traffic         -    How many people              came & left?@tyle...
The 3 Black Holes     •    Black Hole #1: Lost          Traffic         -    How many people              came & left?@tyle...
The 3 Black Holes     •    Black Hole #1: Lost          Traffic         -    How many people              came & left?     ...
The 3 Black Holes     •    Black Hole #1: Lost          Traffic         -    How many people              came & left?     ...
The 3 Black Holes     •    Black Hole #1: Lost          Traffic         -    How many people              came & left?     ...
The 3 Black Holes     •    Black Hole #1: Lost          Traffic         -    How many people              came & left?     ...
The Perfect Customer Lifecycle              • Think of ONE customer@tylergarns
The Perfect Customer Lifecycle Applied@tylergarns
What would it take?      • Website      • Email Marketing System      • Contact Management System      • Email Autorespond...
What would it take?      • Website      CHAOS      • Email Marketing System      • Contact Management System      • Email ...
All-In-One Web-Based                Marketing & Sales               Automation Solution@tylergarns
Questions?@tylergarns
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Successful Social: Leverage Social Media For Your Business

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Successful Social: Leverage Social Media For Your Business

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  • I am one of those who is trying to be on board and move my business and project forward, but gets side tracked by all of the emails that entice me to read them because I think it will help me. Frustration & chaos hits the nail on the head. This was very helpful and I now know it is ok to passover many of the messages that are a distraction. Thank you, Tyler.
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  • Interesting and informative. I enjoyed this video!
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Successful Social: Leverage Social Media For Your Business

  1. 1. Successful Social: Leverage Social Media for Your Business@tylergarns
  2. 2. Caveats • We can’t cover ALL the social networks • We can’t cover ALL the social media tools • We can’t cover ALL the social tactics • We can’t cover ALL the social strategies • We WILL focus on social media MARKETING • We can CUT through ALL the CLUTTER@tylergarns
  3. 3. It’s clear social media has arrived!@tylergarns
  4. 4. This Has Me Worried@tylergarns
  5. 5. We’ll talk about why in a moment@tylergarns
  6. 6. Social Tools For Business@tylergarns
  7. 7. The Big Three • Facebook Universal - Almost everyone is on Facebook • Twitter Niche focused, early adopters • LinkedIn Mostly business people, good for B2B@tylergarns
  8. 8. The Big Three • Facebook Universal - Almost everyone is on Facebook • Twitter Niche focused, early adopters • LinkedIn Mostly business people, good for B2B • Google+ Emerging, still in early adopter phase@tylergarns
  9. 9. Other Great Networks • Foursquare Early adopter crowd, great for local businesses • Flickr Photo sharing, creative people • Instagram Creative people, can post to Facebook, Twitter, Flickr, Foursquare • YouTube Video is great for communication@tylergarns
  10. 10. Don’t do anything without first finding out how your target market uses social!@tylergarns
  11. 11. 5 Social Trends to Leverage@tylergarns
  12. 12. Location Based Services@tylergarns
  13. 13. Location Based Services • Urbanspoon - Dining, Entertainment • Google Places - Local Business Listings • Foursquare - Local check-in • Gowalla - Alternative to Foursquare • Groupon - Local deals • Yelp - Local reviews (mobile yellow pages) • Facebook Places - See who’s nearby@tylergarns
  14. 14. Buyers Are In Control@tylergarns
  15. 15. Buyers Are In Control • Buyers seek knowledge and empowerment to make a buying decision • You have an opportunity to be the expert, use: • Google+ • Facebook • Twitter • LinkedIn • Industry specific networks@tylergarns
  16. 16. Sharing Is Mainstream@tylergarns
  17. 17. Sharing Is Mainstream • Make your content shareable • Google +1 • Facebook Like • Tweet • Delicious & StumbleUpon bookmarks • LinkedIn sharing • Enable visitors with tools like: ShareThis, AddThis, etc.@tylergarns
  18. 18. Customers Seek Help@tylergarns
  19. 19. Customers Seek Help • Be responsive to customers • Don’t ignore bad comments, reviews • Don’t berate rude customers • Be humble • Hold your ground • Provide solutions • If you’ve been a good community member, the community will back you@tylergarns
  20. 20. Social is Measurable@tylergarns
  21. 21. Social Is Measurable • Wrong metrics: Followers, Friends, ReTweets, Shares, etc • Right metrics: Visits Leads Conversion Rate Revenue Return on Investment@tylergarns
  22. 22. Additional Tools@tylergarns
  23. 23. Additional Tools • CoTweet - Team collaboration • Tweetdeck - Twitter, Facebook, LinkedIn, Foursquare, MySpace • HootSuite - Dashboard to monitor, manage & measure • Sysomos - Business intelligence for social media • Radian6 - Enterprise SM Monitoring & Engagement@tylergarns
  24. 24. Why I’m Worried@tylergarns
  25. 25. The Chaos is Growing@tylergarns
  26. 26. People Are Wasting Time@tylergarns
  27. 27. People Are Confused@tylergarns
  28. 28. What influences site visits?@tylergarns
  29. 29. Email is still the “inner sanctum”@tylergarns
  30. 30. The majority would rather not be pitched in social media@tylergarns
  31. 31. Let’s Put This Into PRACTICE@tylergarns
  32. 32. The Social Media Money Formula • (R - Cg) * (F * Cr * Or * Pr) – (h * T) = Profit R = Revenue per sale Cg = Cost of goods sold F = Number of Friends/Followers (SM reach) Cr = Click rate on SM links (% of followers that click) Or = Opt-in rate (% of clicks that opt-in) Pr = Purchase rate (% of optins that buy) h = Hourly rate for your SM efforts T = Amount of time you spend on social media@tylergarns
  33. 33. Social Media Money Formula • Create compelling or interesting content • The content must lead them to an opt-in for more valuable content • Share the content via social sites • Capture leads • Follow Up • Sell them +@tylergarns
  34. 34. Social Media is a TRAFFIC SOURCE@tylergarns
  35. 35. The 3 Black Holes • Black Hole #1: Lost Traffic - How many people came & left?@tylergarns
  36. 36. The 3 Black Holes • Black Hole #1: Lost Traffic - How many people came & left?@tylergarns
  37. 37. The 3 Black Holes • Black Hole #1: Lost Traffic - How many people came & left? • Black Hole #2: Lost Leads - How many leads didn’t buy right away?@tylergarns
  38. 38. The 3 Black Holes • Black Hole #1: Lost Traffic - How many people came & left? • Black Hole #2: Lost Leads - How many leads didn’t buy right away?@tylergarns
  39. 39. The 3 Black Holes • Black Hole #1: Lost Traffic - How many people came & left? • Black Hole #2: Lost Leads - How many leads didn’t buy right away? • Black Hole #3: Lost Customers - 68% - Indifference@tylergarns
  40. 40. The 3 Black Holes • Black Hole #1: Lost Traffic - How many people came & left? • Black Hole #2: Lost Leads - How many leads didn’t buy right away? • Black Hole #3: Lost Customers - 68% - Indifference@tylergarns
  41. 41. The Perfect Customer Lifecycle • Think of ONE customer@tylergarns
  42. 42. The Perfect Customer Lifecycle Applied@tylergarns
  43. 43. What would it take? • Website • Email Marketing System • Contact Management System • Email Autoresponder • Opportunity Management • Payment Processor - Invoicing System • Collections • Referral Tracking@tylergarns
  44. 44. What would it take? • Website CHAOS • Email Marketing System • Contact Management System • Email Autoresponder • Opportunity Management • Payment Processor - Invoicing System • Collections • Referral Tracking@tylergarns
  45. 45. All-In-One Web-Based Marketing & Sales Automation Solution@tylergarns
  46. 46. Questions?@tylergarns

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