Social Media @ Infusionsoft Social Media Essentials July 28, 2009

what we’re gonna talk about Social media – What is it? Who uses social media? Why you should be doing it? How to get ‘social’? How Infusionsoft uses Social Media 3 Tips to Improve Your Social Media Activity Recap, Questions? Thanks! Social Media @ Infusionsoft

Social media – What is it?

Who uses social media?

Why you should be doing it?

How to get ‘social’?

How Infusionsoft uses Social Media

3 Tips to Improve Your Social Media Activity

Recap, Questions? Thanks!

What is Social Media? Conversation Content Fast! Connects People Social Media @ Infusionsoft

Conversation

Content

Fast!

Connects People

Who Uses Social Media? Ages 13 – 70 years old (Everyone) Customers Prospects Partners, Affiliates, Competitors Family Social Media @ Infusionsoft

Ages 13 – 70 years old (Everyone)

Customers

Prospects

Partners, Affiliates, Competitors

Family

Why Use Social Media? Share passions, personality, character. Customer Service + Support Prospect Education + Lead Gen Demand Generation + Interaction Conversation Social Media @ Infusionsoft

Share passions, personality, character.

Customer Service + Support

Prospect Education + Lead Gen

Demand Generation + Interaction

Conversation

How to be Social? Be yourself. Follow your passion. Blog, Twitter, Facebook, LinkedIn Sugg: Start w/ weekly updates. Talk. Be personable. (Connect w/ audience.) Authentic. Genuine. Don’t be evil. Social Media @ Infusionsoft

Be yourself. Follow your passion.

Blog, Twitter, Facebook, LinkedIn

Sugg: Start w/ weekly updates.

Talk. Be personable. (Connect w/ audience.)

Authentic. Genuine. Don’t be evil.

How We Use Social Media? FuseBox – Web 2.0 Customer Support Facebook, Twitter, LinkedIn Community Forum, Infusionsoft Blog Diverse, De-centralized, Community Social Media @ Infusionsoft

FuseBox – Web 2.0 Customer Support

Facebook, Twitter, LinkedIn

Community Forum, Infusionsoft Blog

Diverse, De-centralized, Community

3 Tips to Improve Social Media Activity Blog about You , Business , Customers , Family & Goals. Publish 5+ times daily. Commit. Research, Listen 300% more! (than you talk!) Social Media @ Infusionsoft

Blog about You , Business , Customers , Family & Goals.

Publish 5+ times daily. Commit.

Research, Listen 300% more! (than you talk!)

Recap & Questions Be authentic, helpful, real. People care. Consider social media strategy to align w/ marketing + customer service strategy. Time investment , not expense . More questions for me? [email_address] @joemanna or find me on Facebook. Social Media @ Infusionsoft Using Social Media at Infusionsoft

Be authentic, helpful, real. People care.

Consider social media strategy to align w/ marketing + customer service strategy.

Time investment , not expense .

More questions for me?

[email_address]

@joemanna or find me on Facebook.