Social Media Essentials, Tips for Small Business

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    Social Media Essentials, Tips for Small Business - Presentation Transcript

    1. Social Media @ Infusionsoft Social Media Essentials July 28, 2009
    2. what we’re gonna talk about
      • Social media – What is it?
      • Who uses social media?
      • Why you should be doing it?
      • How to get ‘social’?
      • How Infusionsoft uses Social Media
      • 3 Tips to Improve Your Social Media Activity
      • Recap, Questions? Thanks!
      Social Media @ Infusionsoft
    3. What is Social Media?
      • Conversation
      • Content
      • Fast!
      • Connects People
      Social Media @ Infusionsoft
    4. Who Uses Social Media?
      • Ages 13 – 70 years old (Everyone)
      • Customers
      • Prospects
      • Partners, Affiliates, Competitors
      • Family
      Social Media @ Infusionsoft
    5. Why Use Social Media?
      • Share passions, personality, character.
      • Customer Service + Support
      • Prospect Education + Lead Gen
      • Demand Generation + Interaction
      • Conversation
      Social Media @ Infusionsoft
    6. How to be Social?
      • Be yourself. Follow your passion.
      • Blog, Twitter, Facebook, LinkedIn
      • Sugg: Start w/ weekly updates.
      • Talk. Be personable. (Connect w/ audience.)
      • Authentic. Genuine. Don’t be evil.
      Social Media @ Infusionsoft
    7. How We Use Social Media?
      • FuseBox – Web 2.0 Customer Support
      • Facebook, Twitter, LinkedIn
      • Community Forum, Infusionsoft Blog
      • Diverse, De-centralized, Community
      Social Media @ Infusionsoft
    8. 3 Tips to Improve Social Media Activity
      • Blog about You , Business , Customers , Family & Goals.
      • Publish 5+ times daily. Commit.
      • Research, Listen 300% more! (than you talk!)
      Social Media @ Infusionsoft
    9. Recap & Questions
      • Be authentic, helpful, real. People care.
      • Consider social media strategy to align w/ marketing + customer service strategy.
      • Time investment , not expense .
      • More questions for me?
        • [email_address]
        • @joemanna or find me on Facebook.
      Social Media @ Infusionsoft Using Social Media at Infusionsoft

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