Rachel Rogers - Protect Your Content
 

Rachel Rogers - Protect Your Content

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Big Ideas Track - ICON14

Big Ideas Track - ICON14

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Rachel Rogers - Protect Your Content Rachel Rogers - Protect Your Content Presentation Transcript

  • More Money, Less Work Discover, Protect & Monetize the Hidden Value in Your Business @RachRodgersEsq#ICON14
  • “We all owe a fiduciary duty to the stakeholders of our companies to manage and harvest our intangible assets.” - Andrew Sherman #ICON14 @RachRodgersEsq
  • 25 Years Ago Today #ICON14 @RachRodgersEsq View slide
  • 15% #ICON14 @RachRodgersEsq View slide
  • 95% #ICON14 @RachRodgersEsq
  • You Your intellectual property #ICON14 @RachRodgersEsq
  • More Money #ICON14 @RachRodgersEsq
  • More Time @RachRodgersEsq#ICON14
  • More Influence #ICON14 @RachRodgersEsq
  • $5 Trillion #ICON14 @RachRodgersEsq
  • What is intellectual property? @RachRodgersEsq#ICON14
  • “creations of the mind— inventions, literary and artistic works, symbols, names and designs, used in commerce.” #ICON14 @RachRodgersEsq
  • Trade Secrets @RachRodgersEsq#ICON14
  • #ICON14 @RachRodgersEsq
  • © Copyright @RachRodgersEsq#ICON14
  • 94%of SMBs use content marketing #ICON14 @RachRodgersEsq
  • ® Trademarks #ICON14 @RachRodgersEsq
  • #ICON14 @RachRodgersEsq
  • #ICON14 @RachRodgersEsq
  • @RachRodgersEsq#ICON14
  • #ICON14 @RachRodgersEsq
  • @RachRodgersEsq#ICON14
  • Patents #ICON14 @RachRodgersEsq
  • @RachRodgersEsq#ICON14
  • @RachRodgersEsq#ICON14
  • Andra Brosh, PhD The Ever-After Shock™ Theory #ICON14 @RachRodgersEsq
  • Mike Geary The Truth About Six Pack Abs @RachRodgersEsq#ICON14
  • of your customers are asking you the same thing over and over again 90% #ICON14 @RachRodgersEsq
  • Mike Geary’s $300 InvestmentYear 1 Year 2 Year 3 Year 4 Year 5 less than $50k $50,000 $500,000 $3,600,000 $11,000,000 @RachRodgersEsq#ICON14
  • Me Small Business Bodyguard #ICON14 @RachRodgersEsq
  • @RachRodgersEsq#ICON14
  • $200k in 8 months #ICON14 @RachRodgersEsq
  • #ICON14 @RachRodgersEsq
  • Protect your intellectual property @RachRodgersEsq#ICON14
  • The amount U.S. companies lose annually due to theft of intellectual property. $200 - $250 billion/year #ICON14 @RachRodgersEsq
  • @RachRodgersEsq#ICON14
  • #ICON14 @RachRodgersEsq
  • @RachRodgersEsq#ICON14
  • #ICON14 @RachRodgersEsq
  • #ICON14 @RachRodgersEsq
  • Protecting your intellectual property is ... #ICON14 @RachRodgersEsq
  • ... an insurance policy #ICON14 @RachRodgersEsq
  • ... a retirement account #ICON14 @RachRodgersEsq
  • ... an investment in your quality of life #ICON14 @RachRodgersEsq
  • Intellectual Property Audi #ICON14 @RachRodgersEsq
  • Step 1: Mine #ICON14 @RachRodgersEsq
  • Step 2: Prioritize #ICON14 @RachRodgersEsq
  • Step 3: Re-work #ICON14 @RachRodgersEsq
  • Step 4: Protect #ICON14 @RachRodgersEsq
  • Step 5: Profit #ICON14 @RachRodgersEsq
  • 96000 AUDIT #ICON14 @RachRodgersEsq