Rachel Rogers - Protect Your Content
 

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Big Ideas Track - ICON14

Big Ideas Track - ICON14

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Rachel Rogers - Protect Your Content Presentation Transcript

  • 1. More Money, Less Work Discover, Protect & Monetize the Hidden Value in Your Business @RachRodgersEsq#ICON14
  • 2. “We all owe a fiduciary duty to the stakeholders of our companies to manage and harvest our intangible assets.” - Andrew Sherman #ICON14 @RachRodgersEsq
  • 3. 25 Years Ago Today #ICON14 @RachRodgersEsq
  • 4. 15% #ICON14 @RachRodgersEsq
  • 5. 95% #ICON14 @RachRodgersEsq
  • 6. You Your intellectual property #ICON14 @RachRodgersEsq
  • 7. More Money #ICON14 @RachRodgersEsq
  • 8. More Time @RachRodgersEsq#ICON14
  • 9. More Influence #ICON14 @RachRodgersEsq
  • 10. $5 Trillion #ICON14 @RachRodgersEsq
  • 11. What is intellectual property? @RachRodgersEsq#ICON14
  • 12. “creations of the mind— inventions, literary and artistic works, symbols, names and designs, used in commerce.” #ICON14 @RachRodgersEsq
  • 13. Trade Secrets @RachRodgersEsq#ICON14
  • 14. #ICON14 @RachRodgersEsq
  • 15. © Copyright @RachRodgersEsq#ICON14
  • 16. 94%of SMBs use content marketing #ICON14 @RachRodgersEsq
  • 17. ® Trademarks #ICON14 @RachRodgersEsq
  • 18. #ICON14 @RachRodgersEsq
  • 19. #ICON14 @RachRodgersEsq
  • 20. @RachRodgersEsq#ICON14
  • 21. #ICON14 @RachRodgersEsq
  • 22. @RachRodgersEsq#ICON14
  • 23. Patents #ICON14 @RachRodgersEsq
  • 24. @RachRodgersEsq#ICON14
  • 25. @RachRodgersEsq#ICON14
  • 26. Andra Brosh, PhD The Ever-After Shock™ Theory #ICON14 @RachRodgersEsq
  • 27. Mike Geary The Truth About Six Pack Abs @RachRodgersEsq#ICON14
  • 28. of your customers are asking you the same thing over and over again 90% #ICON14 @RachRodgersEsq
  • 29. Mike Geary’s $300 InvestmentYear 1 Year 2 Year 3 Year 4 Year 5 less than $50k $50,000 $500,000 $3,600,000 $11,000,000 @RachRodgersEsq#ICON14
  • 30. Me Small Business Bodyguard #ICON14 @RachRodgersEsq
  • 31. @RachRodgersEsq#ICON14
  • 32. $200k in 8 months #ICON14 @RachRodgersEsq
  • 33. #ICON14 @RachRodgersEsq
  • 34. Protect your intellectual property @RachRodgersEsq#ICON14
  • 35. The amount U.S. companies lose annually due to theft of intellectual property. $200 - $250 billion/year #ICON14 @RachRodgersEsq
  • 36. @RachRodgersEsq#ICON14
  • 37. #ICON14 @RachRodgersEsq
  • 38. @RachRodgersEsq#ICON14
  • 39. #ICON14 @RachRodgersEsq
  • 40. #ICON14 @RachRodgersEsq
  • 41. Protecting your intellectual property is ... #ICON14 @RachRodgersEsq
  • 42. ... an insurance policy #ICON14 @RachRodgersEsq
  • 43. ... a retirement account #ICON14 @RachRodgersEsq
  • 44. ... an investment in your quality of life #ICON14 @RachRodgersEsq
  • 45. Intellectual Property Audi #ICON14 @RachRodgersEsq
  • 46. Step 1: Mine #ICON14 @RachRodgersEsq
  • 47. Step 2: Prioritize #ICON14 @RachRodgersEsq
  • 48. Step 3: Re-work #ICON14 @RachRodgersEsq
  • 49. Step 4: Protect #ICON14 @RachRodgersEsq
  • 50. Step 5: Profit #ICON14 @RachRodgersEsq
  • 51. 96000 AUDIT #ICON14 @RachRodgersEsq