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  • 1. Maximize ROI with a Proven Lead Conversion Technique Presented By: Dee Allomong , Infusionsoft Training Manager
  • 2. Maximize ROI with a Proven Lead Conversion Technique
    • You’ll Learn
    • To Understand Your Lead Capture Goal
    • The Power of Lead Magnets
    • How to Position Yourself as the Trusted Expert
    • To Maximize Advertising ROI through a New Lead Campaign
  • 3. How do you spend your Marketing $$?
    • Print Advertising
    • Direct Mail
    • Pay-Per-Click / Pay-Per-Impression (Google / Facebook)
    • Web Advertising
    • Event Sponsorship
    • Brochures / Flyers
  • 4. What happens with the leads?
    • Follow up a few times
    • Sticky Notes
    • Lists
    • Outlook
    • Nothing . . .
    • People Buy When They’re Ready to Buy!
    • 67% of the prospective buyers that tell you “no” today will be ready to buy in the next year. — Gartner Research
    You Choose!
  • 5. Your Lead Capture Goal
    • Attract qualified leads
    • Get the Opt In
    • Set Expectations
    • Stay in Touch
    • Did you know . . .
    • 80% of the leads you consider to be DEAD will buy within 2 years. —Sirius Decisions
    Don’t Waste Your Leads!
  • 6. What Do Qualified Leads Want?
    • Education
    • Assurance
    • Time to Make a Decision
    • Value and Respect
    • You need to give it to them.
    • You need a Lead Magnet.
  • 7. Stay out of the Newsletter “RUT”
    • Join Our Newsletter List
    • Why?
      • Vague
      • Too Common
      • Impersonal
      • No Promise of Value
      • Time-sensitive
    Newsletters are NOT a good Lead Capture Strategy . . . . . . they are a Nurture Strategy
  • 8. What is a Lead Magnet?
    • Something you can offer for Free
    • It appeals to Your Target Audience
    • Is Filled with Valuable Information
    • Builds Trust
    • Positions You as an Expert
    The Lead Magnet respectfully guides the prospect to a purchase decision.
  • 9. The Lead Magnet is Part of Your Branding
    • “ Branding is not about getting your target market to choose you over the competition, but about getting your prospects to see you as the only one that provides a solution to their problem.”
    • Laura Lake - About.com
    The Lead Magnet needs to address a solution to your prospects’ pain or problem.
  • 10. The Lead Magnet Positions You as an Expert
    • Package Up Your Expertise
      • White Papers
      • Reports
      • Email Series
      • Webinars
      • Events
      • Free Consult
    • Give Social Proof
      • Awards
      • Testimonials
      • Affiliations
      • Education
      • Experience
  • 11. The New Lead Email Series – A Proven Strategy
    • What?
    • A 3 Part Email Series
    • Based on Your Expertise
    • Introduces Solutions / Answers
    • Why?
    • Delivers “Doses” of Value
    • Maintains Contact Over Time
    • Leverages “Soft Sell” Opportunity
    • Actively Engages the Prospect
    • Reveals a Need
    • Builds Trust
    • Enhances Your Expert Reputation
  • 12. The New Lead Email Series . . .
    • Educates
    • Assures
    • Gives the Prospect Time
    • Provides Value
    • Shows Respect
    It gives prospects what they want!
  • 13. Launch Your New Lead Campaign 3 Secrets to Successfully Increasing Book Sales with Video Trailers
    • Choose Your Series Topic:
    • http://helpcenter.infusionsoft.com/topicgenerator
    • Important to Your Customers
    • Comfortable for You to Write About
    • Relevant to Your Products / Services
  • 14. Now You Need Your Content
    • It’s a simple process:
    • Pick the Email Titles
      • Frequently Asked Questions
      • Overcome Objections
      • DIY Advice
    • Create the Intro For Each Email
      • Identify with Your Audience
      • Tell Them What You’re Going to Tell Them
      • Build Anticipation – Keep them Reading
    • Add Bullet Points
      • Brief
      • Interesting
      • Shows Expertise
      • Give Actionable Advice
    Don’t Forget the Call To Action & a reminder that there’s more to come!
  • 15. Real Life Example
    • Subject Line & Title of Email #1
    • Intro Sentences
    • Bullet Points
    • Call to Action
    Follow the Formula
  • 16. Personalize the New Lead Campaign Emails
    • We Make it Easy:
    • 3 Value Based Emails
    • 2 Follow-Up Emails
    • 21 Day Span
    It Works! 45 More Replies. 10 Solid Leads. Affirmed Benefits.
  • 17. Customize and Activate the New Lead Web Form
    • We Make it Easy
    • Minimum # of Fields
    • Place Above the Fold
    • Explain Value & Set Expectations
    • Get the Web Form Code
    • Paste it in Your Website
  • 18. How Does This Maximize Advertising ROI?
    • Capture More of Your Leads
    • Increase conversion opportunities through scheduled automated follow-up messaging. Be there when the prospect is ready to buy.
    • Stay Welcome in the Inbox
    Seize the . . . .