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The Ultimate Event for Small Business Success.
Email Broadcast Success
From start to send.
Mike Harris
Tech Support Team L...
The Ultimate Event for Small Business Success.
The Plan
I. Create the List
II. Create the Email
III. Create the Magic
IV. ...
The Ultimate Event for Small Business Success.
Before we get started…
http://bit.ly/ICONbroadcast1
The Ultimate Event for Small Business Success.
WHAT IS AN
EMAIL BROADCAST?
And why should I care?
The Ultimate Event for Small Business Success.
The Ultimate Event for Small Business Success.
Find your target contacts
• What are ways to find the contacts you want?
– ...
The Ultimate Event for Small Business Success.
Make your life easier
• Create a saved search
– If you plan to email this g...
The Ultimate Event for Small Business Success.
Go to Contacts
The Ultimate Event for Small Business Success.
Add search criteria
The Ultimate Event for Small Business Success.
Save the results
The Ultimate Event for Small Business Success.
Name the Saved Search
The Ultimate Event for Small Business Success.
Saved Search complete!
The Ultimate Event for Small Business Success.
The Ultimate Event for Small Business Success.
What makes a GOOD email?
• Subject line – the shorter the better
– “Subject...
The Ultimate Event for Small Business Success.
Don’t be afraid to…
• Use ALL CAPS
– Use them to emphasize, not to yell
– U...
The Ultimate Event for Small Business Success.
Don’t be afraid to…
• Ask a question
– Create a call-to-action (CTA)
– Piqu...
The Ultimate Event for Small Business Success.
Don’t be afraid to…
• Create urgency
– Use words that create timeliness
“We...
The Ultimate Event for Small Business Success.
Let’s Create - What are my options?
• Use an existing template (preferred m...
The Ultimate Event for Small Business Success.
Navigate to Email Broadcasts
The Ultimate Event for Small Business Success.
Choose type of broadcast
The Ultimate Event for Small Business Success.
If you’ve already started a broadcast
The Ultimate Event for Small Business Success.
Choose the recipients
The Ultimate Event for Small Business Success.
Compose your email
The Ultimate Event for Small Business Success.
Choose a template
The Ultimate Event for Small Business Success.
Test the email (optional)
The Ultimate Event for Small Business Success.
The last step
The Ultimate Event for Small Business Success.
The Ultimate Event for Small Business Success.
Before you hit “Send”…
• Double-check these things:
1. The “To:” address fi...
The Ultimate Event for Small Business Success.
1
2
The Ultimate Event for Small Business Success.
3
The Ultimate Event for Small Business Success.
The Ultimate Event for Small Business Success.
What does it all mean?
Let’s do it together!
The Ultimate Event for Small Business Success.
The Ultimate Event for Small Business Success.
The Ultimate Event for Small Business Success.
The Ultimate Event for Small Business Success.
Slide palette info
The Ultimate Event for Small Business Success.
Section title goes here on a
couple of lines
There may be a subhead here
The Ultimate Event for Small Business Success.
Section title goes here on a
couple of lines
There may be a subhead here
The Ultimate Event for Small Business Success.
Section title goes here on a
couple of lines
There may be a subhead here
The Ultimate Event for Small Business Success.
Section title goes here on a
couple of lines
There may be a subhead here
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Mike Harris - Email Broadcast Success

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Transcript of "Mike Harris - Email Broadcast Success"

  1. 1. The Ultimate Event for Small Business Success. Email Broadcast Success From start to send. Mike Harris Tech Support Team Lead, Infusionsoft @goldfixe
  2. 2. The Ultimate Event for Small Business Success. The Plan I. Create the List II. Create the Email III. Create the Magic IV. Making Sense of the Stats V. Questions
  3. 3. The Ultimate Event for Small Business Success. Before we get started… http://bit.ly/ICONbroadcast1
  4. 4. The Ultimate Event for Small Business Success. WHAT IS AN EMAIL BROADCAST? And why should I care?
  5. 5. The Ultimate Event for Small Business Success.
  6. 6. The Ultimate Event for Small Business Success. Find your target contacts • What are ways to find the contacts you want? – Tags – Products purchased – Location • Or you can pull up your whole list – Mass emails like this should be very general
  7. 7. The Ultimate Event for Small Business Success. Make your life easier • Create a saved search – If you plan to email this group more than once, creating a saved search will make it easier for you to find them in the future – Saved Searches are DYNAMIC! Let’s do it together!
  8. 8. The Ultimate Event for Small Business Success. Go to Contacts
  9. 9. The Ultimate Event for Small Business Success. Add search criteria
  10. 10. The Ultimate Event for Small Business Success. Save the results
  11. 11. The Ultimate Event for Small Business Success. Name the Saved Search
  12. 12. The Ultimate Event for Small Business Success. Saved Search complete!
  13. 13. The Ultimate Event for Small Business Success.
  14. 14. The Ultimate Event for Small Business Success. What makes a GOOD email? • Subject line – the shorter the better – “Subject lines of less than 35 characters yielded an average open rate of 19.6% and a 3.1% average click rate” –eMarketer, “Consumers Opening Fewer Emails • Personalize it – “Hi {Contact Name}, this is {Your Name} from {Your Business}” • Engage the reader – Be consistent, make the content relevant – “Tell, don’t sell”
  15. 15. The Ultimate Event for Small Business Success. Don’t be afraid to… • Use ALL CAPS – Use them to emphasize, not to yell – Use them sparingly “LAST CALL: Free webinar sign-up closes at 12 PM MST!”
  16. 16. The Ultimate Event for Small Business Success. Don’t be afraid to… • Ask a question – Create a call-to-action (CTA) – Pique their interest “What’s stopping you from achieving your dream?”
  17. 17. The Ultimate Event for Small Business Success. Don’t be afraid to… • Create urgency – Use words that create timeliness “We’re starting in two hours – Can you join us?”
  18. 18. The Ultimate Event for Small Business Success. Let’s Create - What are my options? • Use an existing template (preferred method) – More freedom – Allows you to leave and come back to your work in progress – Can be used over and over • Start from scratch – Useful for quick messages – Can be converted to a template later Let’s do it together!
  19. 19. The Ultimate Event for Small Business Success. Navigate to Email Broadcasts
  20. 20. The Ultimate Event for Small Business Success. Choose type of broadcast
  21. 21. The Ultimate Event for Small Business Success. If you’ve already started a broadcast
  22. 22. The Ultimate Event for Small Business Success. Choose the recipients
  23. 23. The Ultimate Event for Small Business Success. Compose your email
  24. 24. The Ultimate Event for Small Business Success. Choose a template
  25. 25. The Ultimate Event for Small Business Success. Test the email (optional)
  26. 26. The Ultimate Event for Small Business Success. The last step
  27. 27. The Ultimate Event for Small Business Success.
  28. 28. The Ultimate Event for Small Business Success. Before you hit “Send”… • Double-check these things: 1. The “To:” address field 2. Your message for any grammar and/or spelling errors 3. The “Only send to confirmed email addresses” box
  29. 29. The Ultimate Event for Small Business Success. 1 2
  30. 30. The Ultimate Event for Small Business Success. 3
  31. 31. The Ultimate Event for Small Business Success.
  32. 32. The Ultimate Event for Small Business Success. What does it all mean? Let’s do it together!
  33. 33. The Ultimate Event for Small Business Success.
  34. 34. The Ultimate Event for Small Business Success.
  35. 35. The Ultimate Event for Small Business Success.
  36. 36. The Ultimate Event for Small Business Success. Slide palette info
  37. 37. The Ultimate Event for Small Business Success. Section title goes here on a couple of lines There may be a subhead here
  38. 38. The Ultimate Event for Small Business Success. Section title goes here on a couple of lines There may be a subhead here
  39. 39. The Ultimate Event for Small Business Success. Section title goes here on a couple of lines There may be a subhead here
  40. 40. The Ultimate Event for Small Business Success. Section title goes here on a couple of lines There may be a subhead here
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