Mike Harris - Email Broadcast Success
 

Mike Harris - Email Broadcast Success

on

  • 98 views

Basic Track - ICON14

Basic Track - ICON14

Statistics

Views

Total Views
98
Views on SlideShare
98
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Mike Harris - Email Broadcast Success Mike Harris - Email Broadcast Success Presentation Transcript

  • The Ultimate Event for Small Business Success. Email Broadcast Success From start to send. Mike Harris Tech Support Team Lead, Infusionsoft @goldfixe
  • The Ultimate Event for Small Business Success. The Plan I. Create the List II. Create the Email III. Create the Magic IV. Making Sense of the Stats V. Questions
  • The Ultimate Event for Small Business Success. Before we get started… http://bit.ly/ICONbroadcast1
  • The Ultimate Event for Small Business Success. WHAT IS AN EMAIL BROADCAST? And why should I care?
  • The Ultimate Event for Small Business Success.
  • The Ultimate Event for Small Business Success. Find your target contacts • What are ways to find the contacts you want? – Tags – Products purchased – Location • Or you can pull up your whole list – Mass emails like this should be very general
  • The Ultimate Event for Small Business Success. Make your life easier • Create a saved search – If you plan to email this group more than once, creating a saved search will make it easier for you to find them in the future – Saved Searches are DYNAMIC! Let’s do it together!
  • The Ultimate Event for Small Business Success. Go to Contacts
  • The Ultimate Event for Small Business Success. Add search criteria
  • The Ultimate Event for Small Business Success. Save the results
  • The Ultimate Event for Small Business Success. Name the Saved Search
  • The Ultimate Event for Small Business Success. Saved Search complete!
  • The Ultimate Event for Small Business Success.
  • The Ultimate Event for Small Business Success. What makes a GOOD email? • Subject line – the shorter the better – “Subject lines of less than 35 characters yielded an average open rate of 19.6% and a 3.1% average click rate” –eMarketer, “Consumers Opening Fewer Emails • Personalize it – “Hi {Contact Name}, this is {Your Name} from {Your Business}” • Engage the reader – Be consistent, make the content relevant – “Tell, don’t sell”
  • The Ultimate Event for Small Business Success. Don’t be afraid to… • Use ALL CAPS – Use them to emphasize, not to yell – Use them sparingly “LAST CALL: Free webinar sign-up closes at 12 PM MST!”
  • The Ultimate Event for Small Business Success. Don’t be afraid to… • Ask a question – Create a call-to-action (CTA) – Pique their interest “What’s stopping you from achieving your dream?”
  • The Ultimate Event for Small Business Success. Don’t be afraid to… • Create urgency – Use words that create timeliness “We’re starting in two hours – Can you join us?”
  • The Ultimate Event for Small Business Success. Let’s Create - What are my options? • Use an existing template (preferred method) – More freedom – Allows you to leave and come back to your work in progress – Can be used over and over • Start from scratch – Useful for quick messages – Can be converted to a template later Let’s do it together!
  • The Ultimate Event for Small Business Success. Navigate to Email Broadcasts
  • The Ultimate Event for Small Business Success. Choose type of broadcast
  • The Ultimate Event for Small Business Success. If you’ve already started a broadcast
  • The Ultimate Event for Small Business Success. Choose the recipients
  • The Ultimate Event for Small Business Success. Compose your email
  • The Ultimate Event for Small Business Success. Choose a template
  • The Ultimate Event for Small Business Success. Test the email (optional)
  • The Ultimate Event for Small Business Success. The last step
  • The Ultimate Event for Small Business Success.
  • The Ultimate Event for Small Business Success. Before you hit “Send”… • Double-check these things: 1. The “To:” address field 2. Your message for any grammar and/or spelling errors 3. The “Only send to confirmed email addresses” box
  • The Ultimate Event for Small Business Success. 1 2
  • The Ultimate Event for Small Business Success. 3
  • The Ultimate Event for Small Business Success.
  • The Ultimate Event for Small Business Success. What does it all mean? Let’s do it together!
  • The Ultimate Event for Small Business Success.
  • The Ultimate Event for Small Business Success.
  • The Ultimate Event for Small Business Success.
  • The Ultimate Event for Small Business Success. Slide palette info
  • The Ultimate Event for Small Business Success. Section title goes here on a couple of lines There may be a subhead here
  • The Ultimate Event for Small Business Success. Section title goes here on a couple of lines There may be a subhead here
  • The Ultimate Event for Small Business Success. Section title goes here on a couple of lines There may be a subhead here
  • The Ultimate Event for Small Business Success. Section title goes here on a couple of lines There may be a subhead here