InfusionCon 2010: Supercharge Your Website

Supercharge Your Website: Leveraging Your Site to Attract More prospects Presented By: Cory Hodnett and Jordan Hatch

How the Sales Process Works • Look at the person to your right – now to the left – now back at me • Your buyers all go thru the same process • Nope – you’re wrong. I’ll prove it. © 2010 Infusionsoft. All rights reserved.

How the Sales Process Works • Buying a car • When does the buying process start? • Shopping Process - – Start looking at cars online – ferrari.com, mercedesbenz.com, lexus.com, toyota.com, yugo.com – Start looking at review sites – kellybluebook.com edmunds.com, Road And Track, Robb Report • Buying process – Start looking for deals – autotrader.com, Craigslist – Go to the car lot – test drive – Work the deal – Sign on the dotted line • Upsell / Crossell / Referral process – Get upsold warranty, Scotch Guard, Rims, lifetime maintenance © 2010 Infusionsoft. All rights reserved.

How the Sales Process Works • Your buyer’s process is the same • Lookers – Want info, but aren’t ready to be “sold” to • Handraisers – Have the info they need and are ready to be “sold” • Buyers – Giving you money • Customers – Want to give you more money © 2010 Infusionsoft. All rights reserved.

The Grid Hand Lookers Raisers Buyers Customers Am I in the Why should I Price and What else do you The 3 Questions market? buy from you? purchase have? Where did they come from? 1 4 7 10 Why are they on my site? 2 5 8 11 What do I want them to do next? 3 6 9 12 © 2010 Infusionsoft. All rights reserved.

Info Searchers Finding out if they are really in the market Trying to find a product/service they like Window shoppers Not in the buying mode yet Searching for a good deal © 2010 Infusionsoft. All rights reserved.

Lookers The 3 Questions Am I in the market? Where did they come Pay Per Click, from? Referrals, Analytics What can we give them Why are they on my to answer the "Why" site? question? How can they raise What do I want them their hand? How can to do next? Infusionsoft help? © 2010 Infusionsoft. All rights reserved.

Hand Raisers The 3 Questions Why should I buy from you? Pay Per Click, Referrals, Where did they come Analytics, Lookers - How do we from? treat them differently? How do they tell us they want to Why are they on my be sold to? Ex. Free Quote, Free site? Evaluation, Request more info Purchase follow up, What do I want them qualifications, leadscoring. How to do next? can Infusionsoft help? © 2010 Infusionsoft. All rights reserved.

Buyers The 3 Questions Price and purchase Pay Per Click, Referrals, Leads / Where did they come Opportunities. How do we treat from? them differently? How can we make it easier for Why are they on my them to give us money? site? Incentives, scarcity, etc. Upsell Followup, Referral Followup - ex. How to use product, how the affiliate What do I want them program works, "People who to do next? purchased this also purchased…" How can Infusionsoft Help? © 2010 Infusionsoft. All rights reserved.

Referrals/Upsells/Affiliates The 3 Questions What else do you have? Where did they come Buyers, Affiliates, Joint from? Ventures Give you more money, and get other people to give Why are they on my you money - Incentives, site? perks, Ego, helping others etc. Do it (buy, referr, etc). What do I want them Give them assistance. to do next? How can Infusionsoft help? © 2010 Infusionsoft. All rights reserved.

Flow • First 7 Seconds – USP – Social Proof – Clear indication of their pains and problems – Clear indication of what to do next • Navigation – Top to bottom or Left to right – not both – Contact Us and About Us in natural place • Readability • Connection to the audience © 2010 Infusionsoft. All rights reserved.

InfusionCon 2010: Supercharge Your Website

by Infusionsoft on Mar 16, 2010

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InfusionCon 2010: Supercharge Your Website — Presentation Transcript