Build Your Sales and Reputation with E-books


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Why should you make the switch from blogger to Amazon e-book author? For starters, authors who self-publish through Amazon, Barnes & Noble and Apple earn a whopping 40%-70% in royalties (as opposed to 10%-15% for traditional books). During the session, Jim Kukral, author of more than 10 e-books, shared his secrets to creating, formatting, pricing, launching and marketing your e-book on Amazon.

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  • The orange box can be changed to a second speaker photo if needed. ANIMATION INSTRUCTIONS for the speaker box. Place a square photo in the PPT Scale it down to the size of the gray box, line it up and then delete the gray box Select the photo Click the animations tab above your tools Click the motions path button and select line Effect opts choose right Start choose w previous Duration 2 seconds Click the animation line and Drag the start point to match up with the other animations on the left of the slide Click the animation line and Drag the end point to be the middle of the photo Test the slideshow
  • Build Your Sales and Reputation with E-books

    1. 1. Author! Author!: Build Your Salesand Reputation With E-BooksNo Publisher Needed! Jim F. Kukral CEO, @jimkukral
    2. 2. Attention! This Book Will Make You Money Wiley & Sons, 2010 “Traditionally” Published
    3. 3. $35k crowdfundingGiven away over 45kbooksEarn more long-termwith each new book
    4. 4. More Success…Generate 3-5 leads a dayIncreased my consulting fees x3Each book leads to new readers, fans& customers
    5. 5. STOP BLOGGING!!!!!!Just kidding, or am I?Blog or book will do more for you?How much time do you spend “blogging”?Do both! Why not?Blog to book!
    6. 6. Secrets to Amazon Success Title: Think key words & Amazon categories Price: Between $2.99 & $9.99 Formatting: It’s not so hard Cover Image: Make it stand out! Reviews and Likes are Important Research the competition
    7. 7. Amazon Formatting Must be done correctly for links to work and for Amazon to accept it, same with B&N, iBooks… Not rocket surgery Scrivener
    8. 8. Cover Image Professional Want to be taken seriously Set the right tone (who’s buying it?) Appeal to men & women if applicable Make your name fully visible!
    9. 9. Imagery: Pick the rightImageWhat does it mean?Does it jump?Don’t pay too much!
    10. 10. Amazon Reviews As many as possible You want a few 4’s to be credible Don’t take the negative reviews personally You want the 5’s to be at the top in “Most Helpful” You want most recents to be high
    11. 11. Launch Process Goal: “Hot New Release” & “Bestseller” Book marketing starts at book conception Hollywood trailer Use social media Build email list Launch!
    12. 12. @jimkukral