Research shows that consumers use social media to express their loyalty to their favorite brands and products: 74% of consumers rely on social networks to guide purchase decisions (ODM Group, 2011), and brand advocates are 83% more likely to share information about a product than typical web users (Buzz Agent, 2011).
In short, brand advocacy and social media marketing are a powerful combination for both B2C and B2B brands.
Join social media expert Baochi Nguyen, CEO of Social Canny, as she shares best practice case studies that will reveal how to:
Identify your brand’s biggest fans, the superfans
Engage with your superfans through social channels
Maintain a record of superfans for CRM
Reward your superfans
Not annoy your superfans