How to Turn Your Blog Posts into an Amazon Best-selling eBook

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Jim Kukral, a successful web consultant and author of 12 eBooks, shares his secrets to creating, launching and marketing your eBook on Amazon.

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How to Turn Your Blog Posts into an Amazon Best-selling eBook

  1. 1. presentsHow to Turn YourBlog Posts intoan Amazon BestSelling E-BookDiscover YOUR Amazon Best SellingE-Book Story Through Mine!
  2. 2. presents 1) Secrets of Amazon Success 2) eBook Launch Process 3) Book marketing tips
  3. 3. Today’s Presenter – Jim Kukral Jim Kukral CEO, JFK Services, LLC Jim is a 16-year Internet marketing professional who was recently named by Dun & Bradstreet as one of “The Most Influential Small Business People on Twitter.” Jim also serves as a Program Faculty Member for the University of San Francisco’s Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, Web monetization and social media. In addition, SmallBizTrends.com chose Jim as one of 100 top small business influencers online. You can find out more about Jim, or pick up a copy of one of his eight books here: http://www.jimkukral.comHow to Turn Your Blog Posts into Amazon Best Selling E-Books ©2012 Infusionsoft | www.infusionsoft.com
  4. 4. My Storypresents
  5. 5. $35kpresentsCrowdfunding
  6. 6. My Storypresents • Downloaded over 30,000 times • Generate 3-5 leads a day • Increased my consulting fees x3
  7. 7. presents
  8. 8. Stop Blogging! • Just kidding, or am I? • Blog or book will do more for you? • How much time do you spend “blogging”? • Do both! Why not? • Blog to book!How to Turn Your Blog Posts into Amazon Best Selling E-Books ©2012 Infusionsoft | www.infusionsoft.com
  9. 9. Secrets to Amazon Success • Title: Think key words & Amazon categories • Price: Between $2.99 & $9.99 • Formatting: It’s not so hard • Cover Image: Make it stand out! • Reviews and Likes are Important • Research the competitionHow to Turn Your Blog Posts into Amazon Best Selling E-Books ©2012 Infusionsoft | www.infusionsoft.com
  10. 10. Key presentsWord:Introvert
  11. 11. Amazon Pricing • Price: Between $2.99 & $9.99 to get higher (70%) royalty & be eligible for Kindle promtions • Non-fiction: start high • Adjust, adjust, adjust • Don’t price too low, people think it’s not worth itHow to Turn Your Blog Posts into Amazon Best Selling E-Books ©2012 Infusionsoft | www.infusionsoft.com
  12. 12. Stop Blogging! • Must be done correctly for links to work and for Amazon to accept it, same with B&N, iBooks… • Not rocket surgery • Pressbooks.com • ScrivenerHow to Turn Your Blog Posts into Amazon Best Selling E-Books ©2012 Infusionsoft | www.infusionsoft.com
  13. 13. Cover Image • Professional • Want to be taken seriously • Set the right tone (who’s buying it?) • Appeal to men & women if applicable • Make your name fully visible!How to Turn Your Blog Posts into Amazon Best Selling E-Books ©2012 Infusionsoft | www.infusionsoft.com
  14. 14. Cover • Imagery: Pick the right Image • What does it mean? • Does it jump? • Don’t pay too much!How to Turn Your Blog Posts into Amazon Best Selling E-Books ©2012 Infusionsoft | www.infusionsoft.com
  15. 15. Amazon Reviews • As many as possible • You want a few 4’s to be credible • Don’t take the negative reviews personally • You want the 5’s to be at the top in “Most Helpful • You want most recents to be highHow to Turn Your Blog Posts into Amazon Best Selling E-Books ©2012 Infusionsoft | www.infusionsoft.com
  16. 16. Launch Process • Goal: “Hot New Release” & “Bestseller” • Book marketing starts at book conception • Hollywood trailer • Use social media • Build email list • Launch!How to Turn Your Blog Posts into Amazon Best Selling E-Books ©2012 Infusionsoft | www.infusionsoft.com
  17. 17. I Asked • Friends • Colleagues • Networks • Other authors • Guest Posting, Hosting, Blog, Like, Review… …I Always Try to Say “Yes” When AskedHow to Turn Your Blog Posts into Amazon Best Selling E-Books ©2012 Infusionsoft | www.infusionsoft.com
  18. 18. Launch Keys • Big push 1st day & 1st week to get into “HNR” • Focus on podcasts and interviews • Guest blogs ran that week • Make sure it’s available everywhere • Thanked everyone, Personally responded to everyone who emailed • Countless hours responding to comments • Write more books!How to Turn Your Blog Posts into Amazon Best Selling E-Books ©2012 Infusionsoft | www.infusionsoft.com
  19. 19. jim@jimkukral.com @jimkukralpresents www.jimkukral.com

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