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How To Turn Inbound Marketing Into Sales
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How To Turn Inbound Marketing Into Sales

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Although the goal of inbound marketing is for your business to be found by consumers that are looking for information on products or services in your industry through search engines and social media, …

Although the goal of inbound marketing is for your business to be found by consumers that are looking for information on products or services in your industry through search engines and social media, it doesn’t stop there.

These slides are from a webinar presented by Tyler Garns that can be viewed here: http://partners.infusionsoft.com/2011webinar/inbound

Register for this webinar and learn how you can effectively turn your inbound marketing into sales. During the webinar, Tyler will show you how to turn inbound marketing into to sales by explaining:

* How most inbound marketers "catch and release" those interested in their product or service
* How to turn inbound traffic into antsy buyers
* How to create and measure a return on investment with your inbound marketing efforts
* How to sell more without being too pushy

Inbound marketing can be a powerful play for your business if you use it the right way. By combining inbound marketing with other marketing tactics, your small business can create a strong presence on and off the web.

Published in: Self Improvement, Business, Career

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  • 1. How to Turn Inbound Marketing Into Sales@tylergarns
  • 2. How Come Inbound Marketing Doesn’t Work For Some People?@tylergarns
  • 3. What’s the result?@tylergarns
  • 4. Tools + Tactics - Strategy =@tylergarns
  • 5. What influences site visits?@tylergarns
  • 6. Email is still the “inner sanctum”@tylergarns
  • 7. The majority would rather not be pitched in social media@tylergarns
  • 8. 1@tylergarns Know Where The Fish Are
  • 9. 1 Know Where Your Target Market Is@tylergarns
  • 10. Understand Your Target Market • Demographics • Wants & Desires • Fears & Pains • Trade/Industry Specific Websites • Industry Specific Forums & Communities • Where are the Influencers? Facebook? Twitter? Live Events? Webinars?@tylergarns
  • 11. 2 Use The Right Bait@tylergarns
  • 12. 2 Use The Right Content@tylergarns
  • 13. Use The Right Content • Enter the conversation already going on in your prospect’s mind • What are they thinking about? • What are their desires? Pains? • What content can you give them that helps? • How can you use this content to establish yourself as the expert? • Let’s see some examples...@tylergarns
  • 14. Examples • Free Reports • Coupons • Ebooks • Webinar • Video • Teleseminar • Exclusive • Podcast Membership Site • Audio Download • Get A Quote • Survey • Contest Drawing • Live Event • Free Trial • RSS Feed@tylergarns
  • 15. 7 Second Website Test@tylergarns
  • 16. Offers / Discounts Work Too@tylergarns
  • 17. Don’t Go Chumming@tylergarns
  • 18. 3@tylergarns Set The Hook
  • 19. 3@tylergarns Capture The Lead (with permission to follow up)
  • 20. Most Common Mistake100% focused on finding Zero focus on traffic Conversion or Economics The Tactical Triangle@tylergarns
  • 21. The Smart Way Focus on Conversion and Economics The Tactical Triangle http://tacticaltriangle.com@tylergarns
  • 22. Create a List Building Mentality In Your Business@tylergarns
  • 23. 4 Reel In The Fish@tylergarns
  • 24. 4 Follow Up@tylergarns
  • 25. Why Don’t We Follow Up? Sammy Business Owner@tylergarns
  • 26. Why Don’t We Follow Up? Sammy Business Owner@tylergarns
  • 27. Why Don’t We Follow Up? Sammy Business Owner 2 Days@tylergarns
  • 28. Why Don’t We Follow Up? Sammy Business Owner 2 Days 3 Days@tylergarns
  • 29. Why Don’t We Follow Up? Sammy Business Owner 2 Days 3 Days 5 Days@tylergarns
  • 30. Why Don’t We Follow Up? Sammy Business Owner 2 Days 3 Days 5 Days 2 Days 3 Days 5 Days@tylergarns
  • 31. Why Don’t We Follow Up? Sammy Business Owner 2 Days 3 Days 5 Days 2 Days 3 Days 5 Days 2 Days 3 Days 5 Da@tylergarns
  • 32. Why Don’t We Follow Up? Sammy Business Owner 2 Days 3 Days 5 Days 2 Days 3 Days 5 Days 2 Days 3 Days 5 Da@tylergarns
  • 33. Ever wonder how you’re going to do it all?@tylergarns
  • 34. Automated Customer Follow Up Sammy Business Owner@tylergarns
  • 35. Automated Customer Follow Up Sammy Business Owner@tylergarns
  • 36. Automated Customer Follow Up Sammy Business Owner 2 Days@tylergarns
  • 37. Automated Customer Follow Up Sammy Business Owner 2 Days 3 Days@tylergarns
  • 38. Automated Customer Follow Up Sammy Business Owner 2 Days 3 Days 5 Days@tylergarns
  • 39. Automated Customer Follow Up Sammy Business Owner 2 Days 3 Days 5 Days 2 Days 3 Days 5 Days@tylergarns
  • 40. Automated Customer Follow Up Sammy Business Owner 2 Days 3 Days 5 Days 2 Days 3 Days 5 Days 2 Days 3 Days 5 Da@tylergarns
  • 41. Automated Customer Follow Up Sammy Business Owner Marketing Personal Touch Training Employees Business Growth 2 Days 3 Days 5 Days 2 Days 3 Days 5 Days 2 Days 3 Days 5 Da@tylergarns
  • 42. WARNING!@tylergarns
  • 43. Kill & Gut The Fish@tylergarns 5
  • 44. Ask For The Business@tylergarns 5
  • 45. This is NOTCatch-and-Release@tylergarns
  • 46. You Don’t Want to Be All “Salesy”@tylergarns
  • 47. 4-5+ Deposits ↓ ↑ 1 Withdrawal@tylergarns
  • 48. How To Turn People Into Antsy Buyers • Don’t overdraw your account • Provide value that is meaningful to your prospects • Use your follow up to proactively resolve concerns that may come up in the sale • Use emotional triggers (fear, pain, desire, etc) • Tell customer stories • Help them envision themselves experiencing the benefit of your product/service@tylergarns
  • 49. Ask For The Business!@tylergarns
  • 50. Putting in all together...@tylergarns
  • 51. Social Media Money Formula • Create compelling or interesting content • The content must lead them to an opt-in for more valuable content • Share the content via social sites • Capture leads • Follow Up • Sell them +@tylergarns
  • 52. 3 Black Holes • Black Hole #1: Lost Traffic - How many people came & left?@tylergarns
  • 53. 3 Black Holes • Black Hole #1: Lost Traffic - How many people came & left?@tylergarns
  • 54. 3 Black Holes • Black Hole #1: Lost Traffic - How many people came & left? • Black Hole #2: Lost Leads - How many leads didn’t buy right away?@tylergarns
  • 55. 3 Black Holes • Black Hole #1: Lost Traffic - How many people came & left? • Black Hole #2: Lost Leads - How many leads didn’t buy right away?@tylergarns
  • 56. 3 Black Holes • Black Hole #1: Lost Traffic - How many people came & left? • Black Hole #2: Lost Leads - How many leads didn’t buy right away? • Black Hole #3: Lost Customers - 68% - Indifference@tylergarns
  • 57. 3 Black Holes • Black Hole #1: Lost Traffic - How many people came & left? • Black Hole #2: Lost Leads - How many leads didn’t buy right away? • Black Hole #3: Lost Customers - 68% - Indifference@tylergarns
  • 58. Framework for Business Growth: The Perfect Customer Lifecycle@tylergarns
  • 59. Example M.A.P.@tylergarns
  • 60. Make sure you TRACK where every lead comes from@tylergarns
  • 61. Know Your ROI@tylergarns
  • 62. All-In-One Web-Based Marketing & Sales Automation Solution@tylergarns
  • 63. What is Infusionsoft? • No More Spreadsheets, Rolodexes, Sticky note • Killer Management Sales Opportunities & Pipelines • Easily Capture Leads with Web Forms • Ridiculous Ability to Segment (tags) • Powerful Outlook Plugin@tylergarns
  • 64. What is Infusionsoft? • Build “Smart” Email Campaigns • Easily Design Gorgeous Emails That Match Your Brand • Get to the Inbox with 99% Deliverability@tylergarns
  • 65. What is Infusionsoft? • Sell Your Goods Online with a Shopping Cart & Order Forms • Automatic fulfillment • Automatically Trigger Follow-Up After The Sale (no more exporting & importing into your email marketing system)@tylergarns
  • 66. What is Infusionsoft? • Turn Any Customer Behavior Into A Trigger For Follow Up • Automate Your Daily Tasks • Be More Efficient In The Way You Handle Leads & Customers • Do More With Less@tylergarns
  • 67. All-In-One Convert more leads. Get repeat sales. Save time.@tylergarns
  • 68. Thank You! http://www.infusionsoft.com/demo@tylergarns