How to put your biz on auto corey thomas


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How to put your biz on auto corey thomas

  1. 1. How to Put Your Business on Autopilot Presented By: Corey Thomas and Travis Campbell
  2. 2. About the presenters <ul><li>Worked with nearly every speaker at C&G </li></ul><ul><ul><li>Michael Gerber </li></ul></ul><ul><ul><li>Bill Glazer (GKIC) </li></ul></ul><ul><ul><li>Donavon Roberson (Zappos Insights) </li></ul></ul><ul><ul><li>Many more </li></ul></ul><ul><li>Third year at Infusionsoft </li></ul>Corey Thomas – Technical Account Manager, Strategic Partnerships
  3. 3. About the presenters <ul><li>Travis Campbell is an online marketer helping others make the most of their online marketing efforts.  With 15 years of consulting experience, Travis helps clients with solid strategy and marketing automation implementation. </li></ul><ul><li>He is most known for , & an eCommerce Website powered by Infusionsoft at </li></ul><ul><li>His clients include… </li></ul>Travis Campbell – Marketing Coach, Consultant & Infusionsoft Specialist … Mini-Van Owner
  4. 4. “ Your Tips were Awesome! More than that, the four other Infusionsoft users in my business will be watching these tips so that I don't have to teach them!” -Kevin, “ Your seven tips were awesome. Thank you!” -Jerry Rouleau “ Not only are these tips very simple to learn and take advantage of, but the amount of time that can really be saved is well worth the few minutes to attain the knowledge this short video has to offer.” -Donny Gallegos “ WOW! This was one of the most helpful videos I have ever seen. (I even did a happy dance.)” - Linda Allen $97 Value
  5. 5. About This Session <ul><li>This is an advanced Infusionsoft session </li></ul><ul><li>We are making certain assumptions about YOU and YOUR BUSINESS </li></ul><ul><ul><li>You have a business </li></ul></ul><ul><ul><li>You are driving traffic to your website </li></ul></ul><ul><ul><li>You have a product or service to sell </li></ul></ul><ul><ul><li>You are an Infusionsoft customer and are comfortable with the basics of the application </li></ul></ul>
  6. 6. Poll Questions <ul><li>How many of you have </li></ul>
  7. 7. Acquisition Phase-Lead Engagement Initiate Offer something of Value Capture-everywhere Educate Set expectations Educate and Differentiate Always lead your customers Fulfill expectations (people will be looking for it) Compel for further engagement Objective Filter for Fit Get People to Engage Offer is Available
  8. 8. Acquisition Phase-Lead Engagement Develop Offer something of Value (multi-media) Build database based on behavior Educate on Benefits vs. Features Answer objections early and often Social Proof Develop Lead Score Incubate Interest More towards purchase Objective Filter for Fit Further Engage Move towards Purchase
  9. 9. Acquisition Phase-Lead Engagement Convert Fulfill all expectations set Highlight Need-Payoff More social proof Reiterate objections Ask for the sale Plan for contingencies (Up or Down or Cross) Sell complementary items Measure and tweak Objective No Objections Expectations Set Purchase is a no brainer
  10. 10. Retention Phase-Customer Engagement Adopt Fulfill all expectations set Resell benefits and features Education Training Product or Service Use Survey (not too early)? Measure and tweak Objective Eliminate Buyers Remorse Maximize Usage No Cancellations/Refunds
  11. 11. Retention Phase-Customer Engagement Value Fulfill all expectations set Resell Features Education Training (Up Down Cross) sell Survey Measure and tweak (LTV) Objective Maximize Usage Customer Gets Value No Cancellations/Refunds
  12. 12. Retention Phase-Customer Engagement Advocate Long term care and feeding Affiliate Program Education Training (Up Down Cross Repeat) sell Survey Social Media Measure and tweak (LTV) Objective RAVING FANS!
  13. 13. So How Do You Do This in Infusionsoft? <ul><li>Web Forms </li></ul><ul><li>Follow-up Sequences </li></ul><ul><li>Automation Links </li></ul><ul><li>Purchase Actions </li></ul><ul><li>Action Conditions </li></ul><ul><li>If you have a sales team: </li></ul><ul><li>Sales Pipeline </li></ul><ul><li>Note Templates </li></ul><ul><li>Task Completion Scenarios </li></ul>