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Engage Audiences & Boost Brand Loyalty with Facebook
 

Engage Audiences & Boost Brand Loyalty with Facebook

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A webinar presented by Amanda Collins of The Grammar Doctors on how you can transform Facebook into revenue.

A webinar presented by Amanda Collins of The Grammar Doctors on how you can transform Facebook into revenue.

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Engage Audiences & Boost Brand Loyalty with Facebook Engage Audiences & Boost Brand Loyalty with Facebook Presentation Transcript

  • Engage Audiences & Boost Brand LoyaltyTransform Facebook into Revenue Presented by: Amanda Collins
  • What is The Grammar Doctors?Marketing-communications firm that offersstrategic content: websites • articles • blogs • newsletters press releases • awards • social media
  • Personal profile or professional page?Profile:• For individuals to build friends and share more personal content.Page:• For businesses to garner “likes” and market the brand.
  • Who’s in charge?Make it someone’s JOB to manage the brand’ssocial-media page. Possible options include:• Owner• Intern• Marketing department• Consultant / specialist
  • What is your brand (in pictures)?Make sure your cover photo and profile photospeak to your target market.• Cover: 851 x 315 pixels• Profile: 160 x 160 pixels No phone number, email address, or website!
  • What is your brand (in words)?Determine your voice and how you’re going toshare your brand with fans.• Funny• Informative• Kitchy
  • What are the magical E’s to speak to fans?All of your content should be:• Engaging• Entertaining• EducationalUse Google Alerts and follow interesting people and pages.
  • What should you talk about?Choose a 1/3 mix of:• Expert advice (links, blogs)• Office happenings• Sales and marketing Audiences relate (in order) to pictures, video, Q&A, content, and links.
  • What’s your niche?Remember that, even though YOU have a brandand a voice, your fans may think otherwise. Follow their lead.
  • Is Facebook the be-all, end-all?Explore other platforms based on your targetaudience:• Twitter• Pinterest• Google+• LinkedIn
  • We Help Small Businesses Succeed See Infusionsoft in action: infusionsoft.com/demo
  • Questions? @grammardocs facebook.com/grammardocs pinterest.com/grammardocs grammardocs.com 602-482-3495 Amanda CollinsChief of Staff, The Grammar Doctors