Engage Audiences & Boost Brand LoyaltyTransform Facebook into Revenue         Presented by:        Amanda Collins
What is The Grammar Doctors?Marketing-communications firm that offersstrategic content:    websites • articles • blogs • n...
Personal profile or     professional page?Profile:• For individuals to build friends and share more   personal content.Pag...
Who’s in charge?Make it someone’s JOB to manage the brand’ssocial-media page. Possible options include:• Owner• Intern• Ma...
What is your brand        (in pictures)?Make sure your cover photo and profile photospeak to your target market.• Cover: 8...
What is your brand        (in words)?Determine your voice and how you’re going toshare your brand with fans.• Funny• Infor...
What are the magical E’s to       speak to fans?All of your content should be:• Engaging• Entertaining• EducationalUse Goo...
What should you talk about?Choose a 1/3 mix of:• Expert advice (links, blogs)• Office happenings• Sales and marketing  Aud...
What’s your niche?Remember that, even though YOU have a brandand a voice, your fans may think otherwise.              Foll...
Is Facebook the be-all, end-all?Explore other platforms based on your targetaudience:• Twitter• Pinterest• Google+• LinkedIn
We Help Small Businesses Succeed    See Infusionsoft in          action: infusionsoft.com/demo
Questions?         @grammardocs   facebook.com/grammardocs   pinterest.com/grammardocs        grammardocs.com          602...
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Engage Audiences & Boost Brand Loyalty with Facebook

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A webinar presented by Amanda Collins of The Grammar Doctors on how you can transform Facebook into revenue.

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Transcript of "Engage Audiences & Boost Brand Loyalty with Facebook "

  1. 1. Engage Audiences & Boost Brand LoyaltyTransform Facebook into Revenue Presented by: Amanda Collins
  2. 2. What is The Grammar Doctors?Marketing-communications firm that offersstrategic content: websites • articles • blogs • newsletters press releases • awards • social media
  3. 3. Personal profile or professional page?Profile:• For individuals to build friends and share more personal content.Page:• For businesses to garner “likes” and market the brand.
  4. 4. Who’s in charge?Make it someone’s JOB to manage the brand’ssocial-media page. Possible options include:• Owner• Intern• Marketing department• Consultant / specialist
  5. 5. What is your brand (in pictures)?Make sure your cover photo and profile photospeak to your target market.• Cover: 851 x 315 pixels• Profile: 160 x 160 pixels No phone number, email address, or website!
  6. 6. What is your brand (in words)?Determine your voice and how you’re going toshare your brand with fans.• Funny• Informative• Kitchy
  7. 7. What are the magical E’s to speak to fans?All of your content should be:• Engaging• Entertaining• EducationalUse Google Alerts and follow interesting people and pages.
  8. 8. What should you talk about?Choose a 1/3 mix of:• Expert advice (links, blogs)• Office happenings• Sales and marketing Audiences relate (in order) to pictures, video, Q&A, content, and links.
  9. 9. What’s your niche?Remember that, even though YOU have a brandand a voice, your fans may think otherwise. Follow their lead.
  10. 10. Is Facebook the be-all, end-all?Explore other platforms based on your targetaudience:• Twitter• Pinterest• Google+• LinkedIn
  11. 11. We Help Small Businesses Succeed See Infusionsoft in action: infusionsoft.com/demo
  12. 12. Questions? @grammardocs facebook.com/grammardocs pinterest.com/grammardocs grammardocs.com 602-482-3495 Amanda CollinsChief of Staff, The Grammar Doctors

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