What is The Grammar Doctors?Marketing-communications firm that offersstrategic content: websites • articles • blogs • newsletters press releases • awards • social media
Personal profile or professional page?Profile:• For individuals to build friends and share more personal content.Page:• For businesses to garner “likes” and market the brand.
Who’s in charge?Make it someone’s JOB to manage the brand’ssocial-media page. Possible options include:• Owner• Intern• Marketing department• Consultant / specialist
What is your brand (in pictures)?Make sure your cover photo and profile photospeak to your target market.• Cover: 851 x 315 pixels• Profile: 160 x 160 pixels No phone number, email address, or website!
What is your brand (in words)?Determine your voice and how you’re going toshare your brand with fans.• Funny• Informative• Kitchy
What are the magical E’s to speak to fans?All of your content should be:• Engaging• Entertaining• EducationalUse Google Alerts and follow interesting people and pages.
What should you talk about?Choose a 1/3 mix of:• Expert advice (links, blogs)• Office happenings• Sales and marketing Audiences relate (in order) to pictures, video, Q&A, content, and links.
What’s your niche?Remember that, even though YOU have a brandand a voice, your fans may think otherwise. Follow their lead.
Is Facebook the be-all, end-all?Explore other platforms based on your targetaudience:• Twitter• Pinterest• Google+• LinkedIn
We Help Small Businesses Succeed See Infusionsoft in action: infusionsoft.com/demo
Questions? @grammardocs facebook.com/grammardocs pinterest.com/grammardocs grammardocs.com 602-482-3495 Amanda CollinsChief of Staff, The Grammar Doctors