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  • 1. Email Marketing 2.0: Discover the MAGIC of Sending Intelligent Emails Presented By: Dee Allomong , Infusionsoft Training Manager
  • 2. Email Marketing 2.0: Discover the MAGIC of Sending Intelligent Emails
    • You’ll Learn
    • The difference between Email Marketing 1.0 and 2.0
    • Why Email Marketing 2.0 is CRITICAL to your Success
    • The Rules of Engagement
    • How to Send Your First Email Marketing 2.0 Broadcast
  • 3. What is Email Marketing 1.0?
    • One-off Emails
      • Manual
      • Inefficient
    • Broadcasts
      • Untargeted
      • Irrelevant
    • Autoresponders
      • Disconnected
      • Frequency Issues
  • 4. What are the Consequences?
    • One-off Emails
      • Inconsistency
      • Loss of Opportunity
    • Broadcasts
      • Robotic
      • Oblivious
      • Impersonal
      • Repetitive
    • Autoresponders
      • Irrelevant
      • “ Flat”
      • Disconnected
    These are Old School Tactics Unintelligent Email Marketing
  • 5.
      • “ Email is the #1 way consumers want to be communicated to by businesses” - Microsoft / Hotmail
      • BUT . . .
      • The 3 main reasons people unsubscribe are:
        • Not Relevant
        • Too Frequent
        • No Value
      • Traditional Email Marketing tactics are NO LONGER EFFECTIVE !
    Did you know?
  • 6. Email Marketing 2.0 – Be Strategic
    • Email + CRM
      • People vs. Lists
      • History
      • Segmentation
    • Smart Automation
      • Triggers
      • Actions
      • Follow Up
    • More than just Email
      • Direct Mail
      • Voice Broadcast
      • Fax
  • 7. What are the Rewards?
    • Email + CRM
      • Provides Value
      • Builds Relationships
      • “ Listens” to individuals
      • Feeds the Brain
    • Smart Automation
      • Triggers control timing
      • Tags segment your list
      • Adapts the Follow-Up Messaging
    • Email Marketing 2.0 sends the
    • RIGHT message to the
    • RIGHT person at the
    • RIGHT time
    Email Marketing 2.0 is Intelligent Email Marketing
  • 8. Email Marketing 2.0 is CRITICAL to Your Success
    • Gmail Priority Inbox
      • Communication with Sender
      • Key Words – Interest
      • Interaction with Email (Star, Archive, Reply, Delete)
    • Hotmail Also Uses Engagement Metrics
    • ISPs measure engagement through subscriber activity – opens, clicks, conversions. Keep your list ACTIVE.
    You must engage your list. They must WANT to read your emails! Bad Engagement Good Engagement
    • Unsubscribe
    • Spam Report
    • ISP Complaints
    • Delete without Reading
    • Star
    • Archive
    • Reply
    • Read Frequency
  • 9. How? Understand the “Rules” of Engagement
    • Know your audience
    • Send Appropriate Messages that are
      • Relevant to Stage of Relationship Cycle
      • Targeted to Area of Interest
    • Provide Value
    • Encourage Interaction
    • Use that Interaction to Segment Contacts and Adapt the Message
  • 10. Send Your First Email Marketing 2.0 Broadcast
    • Who?
    • Existing Prospects and Customers
    • Why?
    • They already know who you are.
    • They’ve expressed interest in the past.
    • You need to lay a foundation – the first message is important.
    • To uncover hidden opportunity
    • They may be ready to buy or buy again!
  • 11. Send Your First Email Marketing 2.0 Broadcast
    • What?
    • GIVE: Something of Value, a “magnet”
    • ENGAGE: Encourage Reader Response
    • IMPORTANT: Relevant & Interesting
    • Don’t give in to “I” trouble . . .
    • Offer a 3 Part Email Series
    • Delivers Value
    • Requires Response
    • Focuses on the audience
  • 12. Choose a Topic . . . The Amazing Topic Generator
    • We make it easy:
    • Topic and Content Generator
    • http://helpcenter.infusionsoft.com/topicgenerator
    • Proven Formula
      • Brainstorm
      • Pick a Topic
      • Spice it Up
    • You know the answers
    • The Topic Multi Tasks
    3 Secrets to Successfully Increasing Book Sales with Video Trailers
    • Delivered: 2412
    • Opened: 559
    • Clicked: 201
    Did it work?
  • 13. Create the Email Message
    • We Make it Easy:
    • Drag & Drop Email Builder
      • Beautiful, Branded Message
      • Use an Email Marketing 2.0 Automation Link
    • No BUY NOW . . .
    • Offers Value
    • Let’s See it in Action.
  • 14. Finish the Process . . .
    • We Make it Easy:
    • Import People
    • Send the Broadcast
    • View the Results
    • Let’s see it in Action.
    Next Step? Start Capturing New Leads