Heather Lemere - Small Business ICON Finalists

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2014 Small Business ICON Finalists

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Heather Lemere - Small Business ICON Finalists

  1. 1. The Ultimate Event for Small Business Success. Heather Lemere Marketing Director @salonbusiness Facebook.com/SalonSuccessStrategies Creating Predictable Growth For The Beauty Industry
  2. 2. The Ultimate Event for Small Business Success. One day, sometimes you just wake and decide… …I WantMore
  3. 3. The Ultimate Event for Small Business Success. My Day Came February 2011
  4. 4. The Ultimate Event for Small Business Success. Start of a new chapter in my life. Jan 2009 Jan. ‘09 Feb. ‘09 Mar. ‘09 Apr. ‘09 May ‘09 Jun. ‘09 Jul The Evolution of Salon Success Strategies
  5. 5. The Ultimate Event for Small Business Success. Start of a new chapter in my life. Jan 2009 The Evolution of Salon Success Strategies Jan. ‘09 Feb. ‘09 Mar. ‘09 Apr. ‘09 May ‘09 Jun. ‘09 Jul
  6. 6. The Ultimate Event for Small Business Success. Started Salon Success Strategies July 2009 The Evolution of Salon Success Strategies Jan. ‘09 Feb. ‘09 Mar. ‘09 Apr. ‘09 May ‘09 Jun. ‘09 Jul
  7. 7. The Ultimate Event for Small Business Success. Started Salon Success Strategies July 2009 n. ‘09 Jul. ‘09 Aug. ‘09 Sep. ‘09 Oct. ‘09 Nov. ‘09 Dec. ‘0 The Evolution of Salon Success Strategies
  8. 8. The Ultimate Event for Small Business Success. Hosted my first workshop December 2009 n. ‘09 Jul. ‘09 Aug. ‘09 Sep. ‘09 Oct. ‘09 Nov. ‘09 Dec. ‘0 ExpectationReality The Evolution of Salon Success Strategies
  9. 9. The Ultimate Event for Small Business Success. Hosted my first workshop December 2009 Reality The Evolution of Salon Success Strategies Nov. ‘09 Dec. ‘09 Jan. ‘10 Feb. ‘10 Mar. ‘10 Apr. ‘10
  10. 10. The Ultimate Event for Small Business Success. Got A Couple Clients…Salon Success Strategies was off and running Feb 2010 Nov. ‘09 Dec. ‘09 Jan. ‘10 Feb. ‘10 Mar. ‘10 Apr. ‘10 The Evolution of Salon Success Strategies
  11. 11. The Ultimate Event for Small Business Success. Got A Couple Clients…Salon Success Strategies was off and running Feb 2010 Jan. ‘10 Feb. ‘10 Mar. ‘10 Apr. ‘10 May ‘10 Jun. ‘10 J The Evolution of Salon Success Strategies
  12. 12. The Ultimate Event for Small Business Success. Got the news, us 2 were about to be 3 Mar 2010 Jan. ‘10 Feb. ‘10 Mar. ‘10 Apr. ‘10 May ‘10 Jun. ‘10 J The Evolution of Salon Success Strategies
  13. 13. The Ultimate Event for Small Business Success. Got the news, us 2 were about to be 3 Mar 2010 The Evolution of Salon Success Strategies b. ‘10 Mar. ‘10 Apr. ‘10 May ‘10 Jun. ‘10 Jul. ‘10 Au
  14. 14. The Ultimate Event for Small Business Success. Life Came Back To Our Reality February 2011 The Evolution of Salon Success Strategies Jan. ‘11 Feb. ‘11 Mar. ‘11 Apr ‘11 May. ‘11 Jun. ‘11 #
  15. 15. The Ultimate Event for Small Business Success. Life Came Back To Our Reality February 2011 The Evolution of Salon Success Strategies Jan. ‘11 Feb. ‘11 Mar. ‘11 Apr ‘11 May. ‘11 Jun. ‘11
  16. 16. The Ultimate Event for Small Business Success. One day, sometimes you just wake and decide……I Want More
  17. 17. The Ultimate Event for Small Business Success. November 11, 2011… …We Got A Call
  18. 18. The Ultimate Event for Small Business Success. First Office December 2011 First Staff Member December 2011 #
  19. 19. The Ultimate Event for Small Business Success. We Grew, Because Our Clients Grew Beautique Starting Sales - $443K Close 2013 – 1.43M BodyLase Starting Sales - $1.1M Close of 2013 – 1.68M #
  20. 20. The Ultimate Event for Small Business Success. Salon Success Strategies is a niche marketing company catering to the beauty industry. 2012 - 400% Growth 2013 – 500% Growth
  21. 21. The Ultimate Event for Small Business Success. How Did We Do It? We Hired Sales People: Managed Opportunities 300 leads per week
  22. 22. The Ultimate Event for Small Business Success. Our Biggest Challenge Remained: • Where are the decision makers? • Who cares? • Who is listening? Something Had To Change
  23. 23. The Ultimate Event for Small Business Success. Are They In The Industry? 1 What’s Their Staff Structure 3 Are They The Decision Maker2 Step 1: Find The Qualified Leads Before: 300 leads After: 50 Qualified Leads
  24. 24. The Ultimate Event for Small Business Success. LEAD SCORE SYSTEM They Are Qualified Step 2: Find Out Who’s Listening & Who Cares Before: 50 Qualified Leads After: 15 Leads Care They Are Listening They Care
  25. 25. The Ultimate Event for Small Business Success. Step 3: Implement an Efficient Sales Process Before: 15 Leads Care After: 5 Close #
  26. 26. The Ultimate Event for Small Business Success. How Has This Changed Our Company? • 10,500 Active Leads – 30% Are Qualified • Closing 10-20% Each Month • Eliminated Cost of Sales People ($6000 - $8000 per month) • Leads Are Already Warmed To Our Services • We Spend More Time Getting New Leads Into Our System #
  27. 27. The Ultimate Event for Small Business Success. What’s Next For Us: • On Track To Hit Seven Figures This Year • Continued Growth And World Domination. • Launch Project Success #
  28. 28. The Ultimate Event for Small Business Success.

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