Capturing Leads with !Landing Pages & Web Forms !                   Presented by Kathy Sacks       VP Communications      ...
Perfect Customer Lifecycle™
Why Use Webforms                        •  ROI on Traffic•  Capture leads•  Segment interest“A website without a web form ...
10,000 total visitors on your site •  Increase conversion by 5% = 500•  Increase conversion by 10% = 1000•  Sales conversi...
5 Tips for Web Form Success"                           1.  Give to get. Offer value.2.    Display the form ‘above the fold...
What is a landing page?•  Web page•  Drive targeted traffic•  Specific message with call to action
The Perfect Landing Page: 7 Steps                                •    1. Compelling Headline•    2. Social Proof•    3. Ki...
1. Powerful & Consistent Headline                                •  Grab attention•  Lure to content•  Be interesting•  Cl...
2. Social Proof                                                                                                           ...
3. Make the Offer Tempting      •  Free trial      •  Guarantee      •  Make the offer enticing      •  Hit hard with bene...
4. Use Direct Call To Action      •  Not just submit
5. Fast Loading & Mobile                            •  Stay away from   media that can   take a long time   to load online...
6. Analytics                                                          Image from: http://www.google.com/analytics/
7. Keep It Simple
The GoodImages from: Left: http://takeadvantageoffacebook.com/make-money-on-facebook/wp-content/uploads/2009/12/landingpag...
The BadImage from: http://web3mantra.com/wp-content/uploads/2011/03/landingpage-design15.jpg
The UGLYImage from: http://www.cdfnetworks.com/images/lp1.jpg
Landing Page Resources                           •  Google Analytics   – IQ Lessons   – Website Optimizer•  Google Labs – ...
Perfect Customer Lifecycle™
What is Infusionsoft? The only all-in-one Sales & Marketingsoftware designed exclusively for small               businesses.
Capturing leads with landing pages and web forms
Capturing leads with landing pages and web forms
Capturing leads with landing pages and web forms
Capturing leads with landing pages and web forms
Capturing leads with landing pages and web forms
Capturing leads with landing pages and web forms
Capturing leads with landing pages and web forms
Capturing leads with landing pages and web forms
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Capturing leads with landing pages and web forms

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Capturing leads with landing pages and web forms

  1. 1. Capturing Leads with !Landing Pages & Web Forms ! Presented by Kathy Sacks VP Communications @kathysacks
  2. 2. Perfect Customer Lifecycle™
  3. 3. Why Use Webforms •  ROI on Traffic•  Capture leads•  Segment interest“A website without a web form is like a store without a sales person.”
  4. 4. 10,000 total visitors on your site •  Increase conversion by 5% = 500•  Increase conversion by 10% = 1000•  Sales conversion 10%= 100 new customers
  5. 5. 5 Tips for Web Form Success" 1.  Give to get. Offer value.2.  Display the form ‘above the fold’3.  Keep the form short (ideally fewer than 5 fields)4.  Connect the form to your database5.  Segment the leads in your database & follow up
  6. 6. What is a landing page?•  Web page•  Drive targeted traffic•  Specific message with call to action
  7. 7. The Perfect Landing Page: 7 Steps •  1. Compelling Headline•  2. Social Proof•  3. Killer Offer. Targeted Copy.•  4. Direct Call To Action•  5. Fast Loading & Mobile Compatibility•  6. Measure & Optimize•  7. Keep It Simple
  8. 8. 1. Powerful & Consistent Headline •  Grab attention•  Lure to content•  Be interesting•  Closely support copy
  9. 9. 2. Social Proof •  Build trust and let others share their feedbackImages from: Facebook Icon: http://aux3.iconpedia.net/uploads/677166248.png, Twitter Icon: http://citibabes.com/images/twitter-icon.png?1324968961, Google+ Icon: http://www.hdicon.com/wp-content/uploads/2011/07/google+.png, LinkedIn Icon: http://www.loanational.org/_images/linkedin_icon.gif
  10. 10. 3. Make the Offer Tempting •  Free trial •  Guarantee •  Make the offer enticing •  Hit hard with benefits •  Address common objectionsImage from: http://www.baxterboo.com/images/products/large/metallic-dog-leash-emerald-green-1.jpg
  11. 11. 4. Use Direct Call To Action •  Not just submit
  12. 12. 5. Fast Loading & Mobile •  Stay away from media that can take a long time to load online and on mobile
  13. 13. 6. Analytics Image from: http://www.google.com/analytics/
  14. 14. 7. Keep It Simple
  15. 15. The GoodImages from: Left: http://takeadvantageoffacebook.com/make-money-on-facebook/wp-content/uploads/2009/12/landingpage2.jpg, Right: http://unbounce.com/photos/webtrends.jpg
  16. 16. The BadImage from: http://web3mantra.com/wp-content/uploads/2011/03/landingpage-design15.jpg
  17. 17. The UGLYImage from: http://www.cdfnetworks.com/images/lp1.jpg
  18. 18. Landing Page Resources •  Google Analytics – IQ Lessons – Website Optimizer•  Google Labs – Browser Size•  Google Code – Web performance best practices•  Yahoo! – Best practices for speeding up website•  WebPageTest.org•  Sitetuners—landing pages•  Infusionsoft Web Form Builder/Hosting
  19. 19. Perfect Customer Lifecycle™
  20. 20. What is Infusionsoft? The only all-in-one Sales & Marketingsoftware designed exclusively for small businesses.

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