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Attract Traffic with Content     and Social Media
Introduce Yourself (Neighbors)• Learn about those around you.• Name?• Where from?• Company name?• How their product or ser...
What We’ll Cover• Why I’m talking about this.• 9 Free ways to drive website  traffic.• How to get started blogging.• Offli...
Perfect Customer Lifecycle™
Why I’m Talking About This…
Free Ways to Drive Website Traffic • Eight Simple Tips:           •     Content           •     Comment           •     Di...
1. Author Informative & Interesting Blogs• Blog posts• SEO benefit  – Link to your social profiles from your blog• Interes...
2. Comment on Other Blogs• Connections in your niche• Thoughtful comments• Earn respect
3. Participate in Discussion Forums• Online communities  • Search Google    • Forum: sales pros    • Sales professional fo...
4. Participate in Tweetchats      •       www.TweetChat.com      •       Group conversations      •       Subject, theme o...
5. Use Social Bookmarking Services                  • StumbleUpon                                                         ...
6. Engage In Facebook/Google+                 Conversations   • Search   • Like   • EngageImage from: http://colorsofashio...
6. Engage In Facebook/Google+        Conversations
6. Engage In Facebook/Google+        Conversations
7. Support a Cause   • Tell your     prospects/customers   • Philanthropic efforts   • Social media buzzImage from: http:/...
8. Be Active at Events•   Offline and online•   Live blog•   Ongoing tweets•   Video
9. Answer questions & be helpful   •        Industry expert   •        Yahoo! Answers   •        LinkedIn   •        Forms...
10 Blogs You Should Follow•   Small Business Trends: www.smallbiztrends.com•   Infusionsoft: www.infusionblog.com•   Ameri...
WordPress – Popular PlatformImage from: http://web3mantra.com/wp-content/uploads/2011/03/landingpage-design15.jpg, http://...
Fresh & Attractive Content•   New products/services•   Promotions•   Thought leadership•   Guests posts•   Common misconce...
From Offline to Online• Video Interviews  • Attendees  • Speakers  • Customers• Blog Posts  • Highlights of the event  • W...
Questions?
Discussion (Groups)Considering key actions from this session:• What is the most useful idea for you?• Which idea would tak...
Discussion FeedbackWhat were things discussed at your table?
Attract Traffic with Content     and Social Media       Thank You!           @Travisnow
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Attract traffic with content and social media

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Transcript of "Attract traffic with content and social media"

  1. 1. Attract Traffic with Content and Social Media
  2. 2. Introduce Yourself (Neighbors)• Learn about those around you.• Name?• Where from?• Company name?• How their product or service improves the lives of others?• Role in the company?
  3. 3. What We’ll Cover• Why I’m talking about this.• 9 Free ways to drive website traffic.• How to get started blogging.• Offline to Online traffic• Questions• Discussion/Application
  4. 4. Perfect Customer Lifecycle™
  5. 5. Why I’m Talking About This…
  6. 6. Free Ways to Drive Website Traffic • Eight Simple Tips: • Content • Comment • Discussions • Tweetchats • Social Bookmarking • Support • Be Active • Answer QuestionsImage from: http://newwebsitetrafficsecrets.com/wp-content/uploads/2011/10/helpful_tips.jpg
  7. 7. 1. Author Informative & Interesting Blogs• Blog posts• SEO benefit – Link to your social profiles from your blog• Interest in your business• Conversation around your ideas
  8. 8. 2. Comment on Other Blogs• Connections in your niche• Thoughtful comments• Earn respect
  9. 9. 3. Participate in Discussion Forums• Online communities • Search Google • Forum: sales pros • Sales professional forums • Best sales pro forum• Web address in signature• Thought leadership• Success = Regularity & value
  10. 10. 4. Participate in Tweetchats • www.TweetChat.com • Group conversations • Subject, theme or idea • Many participants • User controls to filter out spammy Twitter usersImage from: http://fc05.deviantart.net/fs71/i/2010/258/e/e/new_twitter_bird_vector_by_eagl0r-d2yth6g.png
  11. 11. 5. Use Social Bookmarking Services • StumbleUpon • Digg • DeliciousImages from: StumbleUpon: http://increaserss.com/wp-content/uploads/Stumbleupon_traffic.png, Digg: http://www.source3marketing.com/wp-content/uploads/2011/08/digg2.png, Delicious:http://www.interactiveinsightsgroup.com/blog1/wp-content/uploads/2009/04/delicious_256x256.jpg
  12. 12. 6. Engage In Facebook/Google+ Conversations • Search • Like • EngageImage from: http://colorsofashion.files.wordpress.com/2011/10/breast-cancer-ribbon.jpg
  13. 13. 6. Engage In Facebook/Google+ Conversations
  14. 14. 6. Engage In Facebook/Google+ Conversations
  15. 15. 7. Support a Cause • Tell your prospects/customers • Philanthropic efforts • Social media buzzImage from: http://colorsofashion.files.wordpress.com/2011/10/breast-cancer-ribbon.jpg
  16. 16. 8. Be Active at Events• Offline and online• Live blog• Ongoing tweets• Video
  17. 17. 9. Answer questions & be helpful • Industry expert • Yahoo! Answers • LinkedIn • FormspringImages from: Left: Yahoo! Answers: http://answers.yahoo.com/, LinkedIn: http://makobiscribe.com/wp-content/uploads/2011/05/linkedin.jpg, https://www.linkedin.com/ , Formspring: http://www.formspring.me/
  18. 18. 10 Blogs You Should Follow• Small Business Trends: www.smallbiztrends.com• Infusionsoft: www.infusionblog.com• American Express OPEN Forum: www.openforum.com• Mashable: www.mashable.com• Copyblogger: www.copyblogger.com• Chris Brogan: www.chrisbrogan.com/• Convince & Convert: www.convinceandconvert.com/• Ducttape: www.ducttapemarketing.com/blog• MarketingProfessor.com: www.MarketingProfessor.com• SEO Moz: www.seomoz.org/blog
  19. 19. WordPress – Popular PlatformImage from: http://web3mantra.com/wp-content/uploads/2011/03/landingpage-design15.jpg, http://madisonjacobs.wordpress.com/wp-admin/index.php
  20. 20. Fresh & Attractive Content• New products/services• Promotions• Thought leadership• Guests posts• Common misconceptions• Educational• News• Fun & personal
  21. 21. From Offline to Online• Video Interviews • Attendees • Speakers • Customers• Blog Posts • Highlights of the event • What you learned • Elaborate on speakers’ topics QR Code• Ongoing Twitter Conversations• FAQ Section
  22. 22. Questions?
  23. 23. Discussion (Groups)Considering key actions from this session:• What is the most useful idea for you?• Which idea would take some time and work, but would be worth implementing?• Which idea would take additional planning but you are confident would have great long- term benefit to your business?
  24. 24. Discussion FeedbackWhat were things discussed at your table?
  25. 25. Attract Traffic with Content and Social Media Thank You! @Travisnow

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