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21 Ways to Increase Online Sales

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Every website can use a tweak every now and then to maximize its full potential, and your online store is no different. Even if sales are humming along nicely, it’s always good to have a few tricks up …

Every website can use a tweak every now and then to maximize its full potential, and your online store is no different. Even if sales are humming along nicely, it’s always good to have a few tricks up your sleeve for getting even more sales—and Infusionsoft has 21 of them.

During this webinar on boosting online sales you’ll learn how to:

Increase sales from first time visitors
Get people to come back and buy more
Effectively test your site to increase conversion
Capture more of your traffic to sell to them later
Get people to buy more at check-out

Implementing even a few of these nifty tips and tricks can yield big returns, so don’t miss this fantastic webinar from Infusionsoft’s own marketing experts.


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  • 1. 21 Ways to Increase Online Sales Presented by Tyler Garns Director of Marketing@tylergarns
  • 2. Housekeeping Everyone is on mute This is not a demo of Infusionsoft For a demo go to: http://www.infusionsoft.com/demo Questions at the end - use GTW question box The goal is to give you a bunch of ideas to improve your online sales, show you examples, and help you see how they fit into your overall strategy@tylergarns
  • 3. Problem #1: Getting Traffic 1.Use free sources to get in front of existing traffic Craigslist Post every few days Facebook Make it about the category Twitter@tylergarns
  • 4. Problem #2: Untargeted Traffic 2.Get clear in your copy about who your product is for Being implicit is harder, but better than being explicit@tylergarns
  • 5. Upsell 3.You don’t have to actually sell something to be able to uspell Think of the opt-in as the initial transaction Make an offer after opt-in@tylergarns
  • 6. Upsell 3.You don’t have to actually sell something to be able to uspell Think of the opt-in as the initial transaction Make an offer after opt-in@tylergarns
  • 7. Upsell 3.You don’t have to actually sell something to be able to uspell Think of the opt-in as the initial transaction Make an offer after opt-in@tylergarns
  • 8. Upsell 4.Upsell in the cart Make it relevant to the initial product Lower priced items work best “Would you like fries with that?” (obvious choice)@tylergarns
  • 9. Upsell in the cart@tylergarns
  • 10. Upsell 5.Upsell on the success page of the cart (1- click upsell) They’re already in buying mode Make it easy@tylergarns
  • 11. Upsell 6.Use automatic follow up to upsell & increase repeat sales Jermaine Griggs Increased repeat sales 80% Grew lifetime customer value from $90 to $375 Reduced work week by 60%@tylergarns
  • 12. New Concept: Perfect Customer Lifecycle@tylergarns
  • 13. Closer Look at Upsell Strategy@tylergarns
  • 14. Establish Trust 7.Establish trust - take away fears of purchasing Security Guarantees Privacy Policy Return Policy@tylergarns
  • 15. Establish Trust 7.Establish trust - take away fears of purchasing Security Guarantees Privacy Policy Return Policy@tylergarns
  • 16. Offer Options - Then Reduce Distraction 8.Avoid paralysis by overwhelm Too many products required advnanced decision making McDonalds vs In-n- Out@tylergarns
  • 17. Create Urgency 9.Create urgency by having time-based offers US Airways vs Southwest Individualize the offer or make blanket offers@tylergarns
  • 18. Offer Pricing Options 10.Give low, mid, high priced options to increase conversion Low priced items should not cut into your margins@tylergarns
  • 19. Optimize Your Site 11.Reduce the number of clicks to the purchase Works best for commodity items or items for which there is an established market@tylergarns
  • 20. Optimize Your Site 12.Use Google Website Optimizer to TEST, TEST, TEST It’s free, and easy You don’t always know what’s best Things change@tylergarns
  • 21. Optimize Your Site 13.Capture leads!!!!!! Offer coupons for commodity items Offer education for high priced/complex products Don’t expect people to “Contact Us”@tylergarns
  • 22. Optimize Your Site 14.Make it easy to purchase on a mobile device Global mobile doubles annually U.S. m-commerce was $2.4B in 2011, expected $119B in 2015@tylergarns
  • 23. Optimize Your Site 15.Use persuasive education Hire a good copywriter “The more they read the more they need” Applies to video, audio, etc.@tylergarns
  • 24. Help visitors envision themselves experiencing the benefit 16.Use video Engage the audience Showcase your product Use a British accent ;)@tylergarns
  • 25. Visitors envision themselves experiencing the benefit 17.Use Case Studies Portray different customer-types (personas) Video can be very effective here as well@tylergarns
  • 26. Visitors envision themselves experiencing the benefit 18. Use Audio/Podcasts Get good at story telling Interview customers Audio is often easier to consume for some people@tylergarns
  • 27. Visitors envision themselves experiencing the benefit 19. Use Your Blog Invite customers to post guest blogs Tell your customers success stories Good for SEO@tylergarns
  • 28. Visitors envision themselves experiencing the benefit 20. Use Webinars Inexpensive, engaging way to communicate with your customers You have more time to tell the story (if you’re a good story teller)@tylergarns
  • 29. Visitors envision themselves experiencing the benefit 21. Focus on benefits Features don’t sell Talk about what RESULT your product has on people’s lives@tylergarns
  • 30. BONUS! 22.Use testimonials Keep them short Use pictures Don’t hesitate to use pictures that weren’t taken professionally@tylergarns
  • 31. BONUS: Leverage Your Contacts 23.Ask for referrals from happy customers@tylergarns
  • 32. BONUS: Leverage Your Contacts 24. Ask for referrals from leads This is a better source of leads than you think You’ll get a lot of junk think They’re free leads@tylergarns
  • 33. BONUS: Leverage Your Contacts 25. Leverage partners Affiliate programs Referral partners Local businesses that you can team up with strategically@tylergarns
  • 34. BONUS: Sell Other People’s Stuff 26. Sell your partner’s complimentary products if you don’t have anything to upsell@tylergarns
  • 35. Now you have 26 ideas to increase your online sales@tylergarns
  • 36. STOP: Don’t Do ANYTHING Yet!@tylergarns
  • 37. Perfect Customer Lifecycle@tylergarns
  • 38. @tylergarns
  • 39. @tylergarns
  • 40. Poll: How much could your revenue increase?! $1,000 $5,000 $10,000 $25,000 or more@tylergarns
  • 41. What is Infusionsoft? If you combined ACT!, 1ShoppingCart, Aweber, Salesforce.com, ConstantContact, and Outlook - you still wouldn’t have Infusionsoft. Infusionsoft is less expensive than adding all those thing together, and it has some secret sauce (hint: automation) that you can’t get anywhere else. #1 Marketing Automation solution for small business, used by 6,000+ businesses and many gurus.@tylergarns
  • 42. Infusionsoft@tylergarns
  • 43. Who is Infusionsoft for? Professional Services: Other Services: Doctors, Lawyers, Landscaping, House Real Estate, Insurance, Cleaning, A/C etc. Repair, Pest Control, Martial Arts, Dance Online Retailers Info Marketers & Widgets, Accessories, Internet Marketers Camping Gear, etc.@tylergarns
  • 44. Let us know if you’d like to find out more Click “Yes” on the GoToWebinar Poll@tylergarns
  • 45. Future webinar topics? When you exit the webinar, please take a second to let us know what topics you’d like us to present in the future.@tylergarns
  • 46. Questions Through today only - get a free customer lifecycle consultation Call 866.800.0004 ext.1 Or call your Infusionsoft sales rep@tylergarns