13 Hot Lead Magnets                  Presented by Tyler Garns              Director of Marketing, Infusionsoft@tylergarns
Housekeeping     •    A/V Check     •    You’re all on mute     •    This is not a demo of Infusionsoft          Go to: ht...
3 Big        Mistakes              most websites make@tylergarns
1@tylergarns              e-Commerce sites              focus too much on                the sale & miss                op...
2       Service businesses        think that everyone        wants their stuff and          they’ll go to the        “Cont...
3     Those that do “get it”      often use old-school          methods like        whitepapers, free       reports, & ebo...
Let’s do some math :)@tylergarns
How much opportunity are you         missing out on?Monthly Site Visitors                     5,000 Leads Captured on     ...
Now figure out what          that means in             revenueNumber of leads X conversion rate X revenue per         custo...
How much monthly revenue are       you missing out on?     •    $1,000     •    $5,000     •    $10,000     •    $25,000 o...
Big Doors   Swing On     Small    Hinges@tylergarns
So, how do we               capture this               opportunity?@tylergarns
8 Keys to Good Lead            Magnets@tylergarns
1       Understand what      your “ideal” prospect       wants and give it to@tylergarns               her
2      Offer something that       clearly leads to your       product or solution@tylergarns
3      Offer something that         helps prospects       make a purchasing@tylergarns             decision
4@tylergarns               Don’t sound like              everyone else. Be                 contrarion.                 Dis...
5        Good lead magnets         should create “aha”@tylergarns              moments
6     The perceived value      of the magnet must       be more than the     pain of giving contact@tylergarns            ...
7@tylergarns              Make your lead              magnets easy to                  share
8@tylergarns              Don’t try to be hip.                Create value.               Be capitalistic.
13 Hot Lead Magnets@tylergarns
1) Free Reports & Ebooks@tylergarns
1) Free Articles & Guides@tylergarns
2) Coupons & Offers@tylergarns
2) Coupons & Offers@tylergarns
3) Podcast - TWIT.com@tylergarns
3) Podcast - TWIT.com@tylergarns
3) Podcast - TWIT.com              Missed Opportunity@tylergarns
4) Creative Forms@tylergarns
5) Loyalty Programs@tylergarns
6) Bonus@tylergarns
6) Bonus@tylergarns
7) Free Education@tylergarns
7) Free Education@tylergarns
8) Limited Time Free Trial@tylergarns
8) Freemium Model@tylergarns
8) Freemium to Premium@tylergarns
8) Free (Ad or Comm. Supported)@tylergarns
9) Membership@tylergarns
9) Membership@tylergarns
10) Gate Pricing & Other Info@tylergarns
11) Assessment or Test@tylergarns
11) Assessment or Test@tylergarns
12) Demo - Live@tylergarns
12) Demo - Recorded/OnDemand@tylergarns
13) Webinar/Teleseminar@tylergarns
14) Access RSS Feed@tylergarns
15) Email Series@tylergarns
@tylergarns
@tylergarns
@tylergarns
@tylergarns
@tylergarns
@tylergarns
@tylergarns
@tylergarns
@tylergarns
@tylergarns
@tylergarns
@tylergarns
I’ll show you how to       get access to the    Email Series Wizard in            a minute@tylergarns
Capturing leads is               just the start...@tylergarns
@tylergarns
The beauty of the all-in-one                  system@tylergarns
Demo:         http://www.infusionsoft.com/demo@tylergarns
Would you like access to the    Email Series Wizard and more        information about how      Infusionsoft can help you  ...
Questions?       Call 866.800.0004 Ext. 1@tylergarns
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13 Hot Lead Magnets

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During this webinar, Tyler Garns, Infusionsoft’s own marketing expert, will show you:

How to determine what your leads want
Lead capture techniques that boost traffic
How to create engaging lead magnets
5 ways to get visitors to share your lead magnets
And more
http://partners.infusionsoft.com/2011webinar/13hotleadmagnets

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13 Hot Lead Magnets

  1. 1. 13 Hot Lead Magnets Presented by Tyler Garns Director of Marketing, Infusionsoft@tylergarns
  2. 2. Housekeeping • A/V Check • You’re all on mute • This is not a demo of Infusionsoft Go to: http://www.infusionsoft.com/demo • Ask questions through GoToWebinar - I’ll handle them at the end, Quick survey when you leave • Feel free to tweet if you like the content • Let’s get started@tylergarns
  3. 3. 3 Big Mistakes most websites make@tylergarns
  4. 4. 1@tylergarns e-Commerce sites focus too much on the sale & miss opportunities to capture leads
  5. 5. 2 Service businesses think that everyone wants their stuff and they’ll go to the “Contact Us” page@tylergarns
  6. 6. 3 Those that do “get it” often use old-school methods like whitepapers, free reports, & ebooks@tylergarns (boring)
  7. 7. Let’s do some math :)@tylergarns
  8. 8. How much opportunity are you missing out on?Monthly Site Visitors 5,000 Leads Captured on (1-5%) 125 Average Website We’ll use 2.5% Leads Captured on (10-30%) Good Websites We’ll use (15%) 750 Missed Opportunity 625 That’s an increase 500% of...@tylergarns
  9. 9. Now figure out what that means in revenueNumber of leads X conversion rate X revenue per customer = lost opportunity@tylergarns
  10. 10. How much monthly revenue are you missing out on? • $1,000 • $5,000 • $10,000 • $25,000 or more@tylergarns
  11. 11. Big Doors Swing On Small Hinges@tylergarns
  12. 12. So, how do we capture this opportunity?@tylergarns
  13. 13. 8 Keys to Good Lead Magnets@tylergarns
  14. 14. 1 Understand what your “ideal” prospect wants and give it to@tylergarns her
  15. 15. 2 Offer something that clearly leads to your product or solution@tylergarns
  16. 16. 3 Offer something that helps prospects make a purchasing@tylergarns decision
  17. 17. 4@tylergarns Don’t sound like everyone else. Be contrarion. Disruptive.
  18. 18. 5 Good lead magnets should create “aha”@tylergarns moments
  19. 19. 6 The perceived value of the magnet must be more than the pain of giving contact@tylergarns info
  20. 20. 7@tylergarns Make your lead magnets easy to share
  21. 21. 8@tylergarns Don’t try to be hip. Create value. Be capitalistic.
  22. 22. 13 Hot Lead Magnets@tylergarns
  23. 23. 1) Free Reports & Ebooks@tylergarns
  24. 24. 1) Free Articles & Guides@tylergarns
  25. 25. 2) Coupons & Offers@tylergarns
  26. 26. 2) Coupons & Offers@tylergarns
  27. 27. 3) Podcast - TWIT.com@tylergarns
  28. 28. 3) Podcast - TWIT.com@tylergarns
  29. 29. 3) Podcast - TWIT.com Missed Opportunity@tylergarns
  30. 30. 4) Creative Forms@tylergarns
  31. 31. 5) Loyalty Programs@tylergarns
  32. 32. 6) Bonus@tylergarns
  33. 33. 6) Bonus@tylergarns
  34. 34. 7) Free Education@tylergarns
  35. 35. 7) Free Education@tylergarns
  36. 36. 8) Limited Time Free Trial@tylergarns
  37. 37. 8) Freemium Model@tylergarns
  38. 38. 8) Freemium to Premium@tylergarns
  39. 39. 8) Free (Ad or Comm. Supported)@tylergarns
  40. 40. 9) Membership@tylergarns
  41. 41. 9) Membership@tylergarns
  42. 42. 10) Gate Pricing & Other Info@tylergarns
  43. 43. 11) Assessment or Test@tylergarns
  44. 44. 11) Assessment or Test@tylergarns
  45. 45. 12) Demo - Live@tylergarns
  46. 46. 12) Demo - Recorded/OnDemand@tylergarns
  47. 47. 13) Webinar/Teleseminar@tylergarns
  48. 48. 14) Access RSS Feed@tylergarns
  49. 49. 15) Email Series@tylergarns
  50. 50. @tylergarns
  51. 51. @tylergarns
  52. 52. @tylergarns
  53. 53. @tylergarns
  54. 54. @tylergarns
  55. 55. @tylergarns
  56. 56. @tylergarns
  57. 57. @tylergarns
  58. 58. @tylergarns
  59. 59. @tylergarns
  60. 60. @tylergarns
  61. 61. @tylergarns
  62. 62. I’ll show you how to get access to the Email Series Wizard in a minute@tylergarns
  63. 63. Capturing leads is just the start...@tylergarns
  64. 64. @tylergarns
  65. 65. The beauty of the all-in-one system@tylergarns
  66. 66. Demo: http://www.infusionsoft.com/demo@tylergarns
  67. 67. Would you like access to the Email Series Wizard and more information about how Infusionsoft can help you capture & convert more leads? • Yes • No • I’m already a customer@tylergarns
  68. 68. Questions? Call 866.800.0004 Ext. 1@tylergarns

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