Sales Content Library - Why and What ?


Published on

Sales Content Library makes your sales team more effective through out the Sales life-cycle. A Sales Content Library should be part of the organization's Sales and Marketing Platform. For more information, please contact us

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Sales Content Library - Why and What ?

  1. 1. Sales Content Library / Sales Collateral Management<br /><br />
  2. 2. What is Sales Content Library ? <br />Sales content library helps Sales Team to have the access to the content relevant to the Sales Process<br />The content can be categorized based on the Sales Process Life Cycle as well as Product, Campaign etc<br />Content can have a specific life time - content is retired after a specific period – e.g. when a new product is introduced. <br />Content can be made available only to the Sales Rep responsible for the product line<br /><br />
  3. 3. Why you need a Sales Content Library?<br />Eliminates the need to search through mazes of folders and mountains of email<br />Access to the latest update on the product and service offerings<br />Understand the content consumption and likes and dislikes of the Sales Team<br />Prepare custom presentation material <br /><br />
  4. 4. What are the key features to plan for?<br />Publishing<br />Search & Tagging<br />Subscription<br />Rating & Comments<br />Presentation Assembly<br />Delivery & Tracking<br /><br />
  5. 5. Publish & Share<br />Collaborative Authoring Process <br />Publishing to specific channel – Web, Mobile, E-mail<br />Share internally as well as externally<br /><br />
  6. 6. Search & Tagging<br />Make Content full text indexing enabled for search<br />Tag Content for easy finding <br />Allow Sales and Marketing team to add additional tag<br />Provide filtering capability to search results by author, type, industry, tags, or other fields<br /><br />
  7. 7. Subscription<br />Allows user to subscribe to specific collateral<br />User can subscribe to topics or documents of interest and get real-time notifications when new content is published. <br />Maintain an archive of prior versions and highlights the specific changes that were made. <br /><br />
  8. 8. Rating & Comments<br />Monitor content feedback<br />Sale team can rate and leave comments on published content. <br />Track downloads to determine which materials Sales & Marketing as well Customer community finds most effective<br /><br />
  9. 9. Presentation Assembly<br />User can assemble presentations with ease<br />Create new custom presentations by leveraging existing presentations and slides created by your colleagues. <br />Sales team can quickly and easily create customized sales presentations tailored to the needs of prospects or customers.<br /><br />
  10. 10. Delivery & Tracking<br />Send online content and track views<br />Sales team can send can package various materials and send the customer or prospect a URL. <br />The materials are as easy to view and share as online photos—no downloading required. Sales Rep can track content views for more intelligent follow up.<br /><br />
  11. 11. Contact Us<br />For developing a detailed Solution Requirement Document , please contact us at<br /><br />For more information, please visit our site<br /><br /><br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.