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Email Marketing Overview
 

Email Marketing Overview

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This presentation will give you overview - why Email Marketing is important & how to do email marketing?

This presentation will give you overview - why Email Marketing is important & how to do email marketing?

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    Email Marketing Overview Email Marketing Overview Presentation Transcript

    • Email Marketing – Emerging Opportunities SmartEmailMarketingSolution.com By Ankur PateL Director – Infotrex Services Pvt. Ltd. -Managing Information 4 U                                                                               
    • Overview
      • Introduction to Ankur PateL
      • Email Marketing Overview
      • What is SPAM?
      • How to do Email Marketing?
      • Smart Email Marketing Case Studies
      • How to Solve SPAM Problems
      • Question/Answers
    • Introduction of Ankur PateL
      • Internet Journey from 1995 to 2009
      • BE(Electronics & Communication) 1999
      • Master Degree in CS from Utah State University, USA 2001
      • Back to Home in 2003
      • Working with International Clients(USA,UK,Italy,Ireland,Australia)
      • Open Source Technology Corporate Trainer(IIM,Ahmedabad,Wipro,HCL)
    • What is Email Marketing?
      • Targeted & Relevant Communication
      • Goals
        • Generate sales
        • Improve awareness
        • Provide valuable information
        • Strengthen your brand
        • Build relationship with clients
                                                                                                                                                              
    • Your Marketing Mix
      • Event Sponsorships
      • Radio/TV
      • Print (News Papers)
      • Direct Mail
      • SMS
      • Email
      SMS & Email are the digital medium & One of Cheapest Ones
    • Email vs. SMS
        • SMS allows only 160 Characters
        • SMS does not allow tracking
        • No automatic Unsubscribe Facility(You may irritate someone)
        • Relatively Costly medium
        • Best Solution: Use Both Digital Medium
      )
    • Why Email Marketing is Effective
      • No. 1 Application on Internet since last many years
      • Personal Digital Medium
      • Automation is Possible
      • Tracking and Analysis is Possible
      • Low Cost Medium(Any Small Business can use & Grow)
      • Approximate Response Rate:
        • Reads = 5% - 25%
        • Clicks = 2% -10%
                                                                                                                                                              
    • What is SPAM?
      • Opt-in Marketing vs Spam
        • Spam = Negative perception of spammer
        • Opt-in = Higher responses, builds relationship
      )
    • Applications of Email No relationship No permission Harvesting No relationship 3 rd party permission Existing relationship Permission to contact Existing relationship Permission to contact Opt-in record SPAM COOL
    • How to do Email Marketing?
      • Gather Client / Prospects list
      • Develop strategy, combine with other efforts
      • Build email
      • Send email
      • Track email
      • Refine marketing strategy
    • Email Marketing Tips
      • Do not rent lists from someone you don’t know and trust – high risk of spam
      • Carefully choose subject line (call to action, targeted)
      • Recognizable to recipients (“From” line)
      • Make content relevant to audience & personalize
      • Don’t use spam-trap words
      • Time of day, day of week
      • Frequency of communication
      • Short, concise messages
    • Using Tracking & Feedback
      • Watch your email campaigns
        • Read rates
        • Click-Thru rates
        • What users click on
        • Follow post-click if possible
      • Generate new lists based on recipient behavior
        • Send targeted follow-ups
    • Smart Email Marketing Demo
      • Demo of SmartEmailMarketingSolution.com
      • See FREE Video at: www.SmartEmailMarketingSolution.com
    • Smart Email Marketing Demo
      • Demo of SmartEmailMarketingSolution.com
      • See FREE Video at: www.SmartEmailMarketingSolution.com
    • Smart Email Marketing Demo
      • Demo of SmartEmailMarketingSolution.com
      • See FREE Video at: www.SmartEmailMarketingSolution.com
    • Smart Email Marketing Demo
      • Demo of SmartEmailMarketingSolution.com
      • See FREE Video at: www.SmartEmailMarketingSolution.com
    • Smart Email Marketing Demo
      • Demo of SmartEmailMarketingSolution.com
      • See FREE Video at: www.SmartEmailMarketingSolution.com
    • Smart Email Marketing Demo
      • Demo of SmartEmailMarketingSolution.com
      • See FREE Video at: www.SmartEmailMarketingSolution.com
    • Smart Email Marketing Demo
      • Demo of SmartEmailMarketingSolution.com
      • See FREE Video at: www.SmartEmailMarketingSolution.com
    • Smart Email Marketing Demo
      • Demo of SmartEmailMarketingSolution.com
      • See FREE Video at: www.SmartEmailMarketingSolution.com
    • Smart Email Marketing Demo
      • Demo of SmartEmailMarketingSolution.com
      • See FREE Video at: www.SmartEmailMarketingSolution.com
    • Smart Email Marketing Demo
      • Demo of SmartEmailMarketingSolution.com
      • See FREE Video at: www.SmartEmailMarketingSolution.com
    • Email & SMS Integration Possible
      • Dedicated SMS Web-Site:
      • www.SmartSMSMarketing.com
      • SMS & Email Integration is Possible & Available
      • Truly International SMS & Email Campaigns Are Possible Nowadays
    • How to Solve SPAM Problems?
      • Never Send too many “To”, “CC” or “BCC”
      • Never Send Graphics Heavy Email
      • Never Use SPAMTrap words like - Free,Lottery etc.
      • Use Email Responsibly (Add Unsubscribe link in every email you send)
      • Don’t Send Too many Emails at a time
      )
    • Thank You for Your Time
      • Question/Answers?
      • Contact: Ankur Patel ( 9376133927 )
      • Email: Ankur@infotrex.com
      • www.SmartEmailMarketingSolution.com