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Email Marketing Overview

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This presentation will give you overview - why Email Marketing is important & how to do email marketing?

This presentation will give you overview - why Email Marketing is important & how to do email marketing?

Published in: Technology

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  • 1. Email Marketing – Emerging Opportunities SmartEmailMarketingSolution.com By Ankur PateL Director – Infotrex Services Pvt. Ltd. -Managing Information 4 U                                                                               
  • 2. Overview
    • Introduction to Ankur PateL
    • Email Marketing Overview
    • What is SPAM?
    • How to do Email Marketing?
    • Smart Email Marketing Case Studies
    • How to Solve SPAM Problems
    • Question/Answers
  • 3. Introduction of Ankur PateL
    • Internet Journey from 1995 to 2009
    • BE(Electronics & Communication) 1999
    • Master Degree in CS from Utah State University, USA 2001
    • Back to Home in 2003
    • Working with International Clients(USA,UK,Italy,Ireland,Australia)
    • Open Source Technology Corporate Trainer(IIM,Ahmedabad,Wipro,HCL)
  • 4. What is Email Marketing?
    • Targeted & Relevant Communication
    • Goals
      • Generate sales
      • Improve awareness
      • Provide valuable information
      • Strengthen your brand
      • Build relationship with clients
                                                                                                                                                            
  • 5. Your Marketing Mix
    • Event Sponsorships
    • Radio/TV
    • Print (News Papers)
    • Direct Mail
    • SMS
    • Email
    SMS & Email are the digital medium & One of Cheapest Ones
  • 6. Email vs. SMS
      • SMS allows only 160 Characters
      • SMS does not allow tracking
      • No automatic Unsubscribe Facility(You may irritate someone)
      • Relatively Costly medium
      • Best Solution: Use Both Digital Medium
    )
  • 7. Why Email Marketing is Effective
    • No. 1 Application on Internet since last many years
    • Personal Digital Medium
    • Automation is Possible
    • Tracking and Analysis is Possible
    • Low Cost Medium(Any Small Business can use & Grow)
    • Approximate Response Rate:
      • Reads = 5% - 25%
      • Clicks = 2% -10%
                                                                                                                                                            
  • 8. What is SPAM?
    • Opt-in Marketing vs Spam
      • Spam = Negative perception of spammer
      • Opt-in = Higher responses, builds relationship
    )
  • 9. Applications of Email No relationship No permission Harvesting No relationship 3 rd party permission Existing relationship Permission to contact Existing relationship Permission to contact Opt-in record SPAM COOL
  • 10. How to do Email Marketing?
    • Gather Client / Prospects list
    • Develop strategy, combine with other efforts
    • Build email
    • Send email
    • Track email
    • Refine marketing strategy
  • 11. Email Marketing Tips
    • Do not rent lists from someone you don’t know and trust – high risk of spam
    • Carefully choose subject line (call to action, targeted)
    • Recognizable to recipients (“From” line)
    • Make content relevant to audience & personalize
    • Don’t use spam-trap words
    • Time of day, day of week
    • Frequency of communication
    • Short, concise messages
  • 12. Using Tracking & Feedback
    • Watch your email campaigns
      • Read rates
      • Click-Thru rates
      • What users click on
      • Follow post-click if possible
    • Generate new lists based on recipient behavior
      • Send targeted follow-ups
  • 13. Smart Email Marketing Demo
    • Demo of SmartEmailMarketingSolution.com
    • See FREE Video at: www.SmartEmailMarketingSolution.com
  • 14. Smart Email Marketing Demo
    • Demo of SmartEmailMarketingSolution.com
    • See FREE Video at: www.SmartEmailMarketingSolution.com
  • 15. Smart Email Marketing Demo
    • Demo of SmartEmailMarketingSolution.com
    • See FREE Video at: www.SmartEmailMarketingSolution.com
  • 16. Smart Email Marketing Demo
    • Demo of SmartEmailMarketingSolution.com
    • See FREE Video at: www.SmartEmailMarketingSolution.com
  • 17. Smart Email Marketing Demo
    • Demo of SmartEmailMarketingSolution.com
    • See FREE Video at: www.SmartEmailMarketingSolution.com
  • 18. Smart Email Marketing Demo
    • Demo of SmartEmailMarketingSolution.com
    • See FREE Video at: www.SmartEmailMarketingSolution.com
  • 19. Smart Email Marketing Demo
    • Demo of SmartEmailMarketingSolution.com
    • See FREE Video at: www.SmartEmailMarketingSolution.com
  • 20. Smart Email Marketing Demo
    • Demo of SmartEmailMarketingSolution.com
    • See FREE Video at: www.SmartEmailMarketingSolution.com
  • 21. Smart Email Marketing Demo
    • Demo of SmartEmailMarketingSolution.com
    • See FREE Video at: www.SmartEmailMarketingSolution.com
  • 22. Smart Email Marketing Demo
    • Demo of SmartEmailMarketingSolution.com
    • See FREE Video at: www.SmartEmailMarketingSolution.com
  • 23. Email & SMS Integration Possible
    • Dedicated SMS Web-Site:
    • www.SmartSMSMarketing.com
    • SMS & Email Integration is Possible & Available
    • Truly International SMS & Email Campaigns Are Possible Nowadays
  • 24. How to Solve SPAM Problems?
    • Never Send too many “To”, “CC” or “BCC”
    • Never Send Graphics Heavy Email
    • Never Use SPAMTrap words like - Free,Lottery etc.
    • Use Email Responsibly (Add Unsubscribe link in every email you send)
    • Don’t Send Too many Emails at a time
    )
  • 25. Thank You for Your Time
    • Question/Answers?
    • Contact: Ankur Patel ( 9376133927 )
    • Email: Ankur@infotrex.com
    • www.SmartEmailMarketingSolution.com