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CPAC Artist as an Entrepreneur Institute

               Presentation by

             Steve Therrien

              Novem...
Characteristics of Artist v. Entrepreneur

                                  artist          entrepreneur


  Innovator/Ri...
Characteristics of Artist/Entrepreneur v. Business Manager
                                      artist           manager
...
Defining Markets – Artist v. Entrepreneur

                                 artist        entrepreneur


       Government...
Defining/Developing Products – Artist and Entrepreneur

                               artist         entrepreneur


     ...
Defining Goals/Success Factors – Artist and Entrepreneur




  CREATIVITY
                     WEALTH                     ...
Success Strategies – Artist and Entrepreneur
•   Product/market differentiation and segmentation
•   Play to your strength...
Success Measurement – Artist and Entrepreneur


                               $$$,
                            Recognitio...
Success Stories – Artist and Entrepreneur

Michelangelo – Commissioned by the Vatican, legacy artwork

R. Crumb – Undergro...
The Dark Side …

     • Serial entrepreneurs … failure is an option, but winners don’t give up

     • Naysayers … the ear...
Other Thoughts …
     • If you don’t know where you are going, any road will do

     • Perceptions          Preference   ...
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Artist As Entrepreneur Pdf

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Transcript of "Artist As Entrepreneur Pdf"

  1. 1. CPAC Artist as an Entrepreneur Institute Presentation by Steve Therrien November 9, 2005
  2. 2. Characteristics of Artist v. Entrepreneur artist entrepreneur Innovator/Risk Taker Perseverance Planning/Goal Setting Focus Timing Exit Strategy lots of similarities … interesting but not surprising!
  3. 3. Characteristics of Artist/Entrepreneur v. Business Manager artist manager Innovator/Risk Taker Perseverance Planning/Goal Setting Measurement/Control Focus Timing Reward Driven opportunities for joint benefit abound … just remember you are different
  4. 4. Defining Markets – Artist v. Entrepreneur artist entrepreneur Government Business Religion General Public Private Collector Open Sale Commission market segmentation is key … where are you, how are you differentiated
  5. 5. Defining/Developing Products – Artist and Entrepreneur artist entrepreneur Concept Design Prototypes Function Form Price/Cost Distribution product CTQs … what is important to customer, how are you perceived
  6. 6. Defining Goals/Success Factors – Artist and Entrepreneur CREATIVITY WEALTH Artists and Entrepreneurs struggle for CONTROL RECOGNITION RECOGNITION BALANCE so waddaya-wanna-be when you grow up? you just might get what you ask for!
  7. 7. Success Strategies – Artist and Entrepreneur • Product/market differentiation and segmentation • Play to your strengths … know who you are • Stretch and take risks … pages from J. Welsh playbook • Maintain focus … don’t go chasing the next shiny rock • Timing, be prepared for opportunity … think like a hunter, action oriented • Promote yourself … brand recognition • Ask for feedback … sharpens focus • Relationships are key … act like a hunting pack (compete/co-operate) • Paris in early 1900s - art • SF Bay area in the 1960s – music • Cleveland/Detroit in early 1900s – manufacturing • Silicon valley in 1980s – technology • Medieval fairs and festivals plan, act, measure, control
  8. 8. Success Measurement – Artist and Entrepreneur $$$, Recognition Broader Growth Foothold, Unique Niche Getting Started, Survival customers control impact and scope of success factors … surprise
  9. 9. Success Stories – Artist and Entrepreneur Michelangelo – Commissioned by the Vatican, legacy artwork R. Crumb – Underground following, unique identifiable style Laurel Birch – turned love for cats into international accessory business Matt Stone/Trey Parker – Ya luv ‘em or hate ‘em Nolan Bushnell – Innovator in video gaming who believes that everyone can be successful entrepreneur (note: there is a hitch) success comes in many shapes, forms and sizes … but ACTION key
  10. 10. The Dark Side … • Serial entrepreneurs … failure is an option, but winners don’t give up • Naysayers … the earth is flat until proven otherwise • Fast followers … look over your shoulder, they’re coming • Understand market shifts … the Bowman brain • Ego … the good, the bad, the ugly artists and entrepreneurs can run the fine line between brilliance and lunacy
  11. 11. Other Thoughts … • If you don’t know where you are going, any road will do • Perceptions Preference Choice • The (hu)man, the plan, the market • Following up and following through critical • It’s never to late to learn new tricks … evolve • Winners don’t dwell on their mistakes • People like free things … helps branding, keep them coming back • Life is short … have fun, take risks ultimately its up to you, but having a plan and a good support team helps
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