What Why And Pro Con

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  • 1. Whats, Whys, Pros, and Cons of Social Media Nuts and Bolts of Social Media for Nonprofits: 201
  • 2. Blog… What? Why?
    • What is a blog?
      • Blog is short for weblog
      • Online story telling, event promotion, community building
    • Why create a blog?
      • Reach new supporters
      • Widens your potential audience
      • Builds a sense of community for your organization
      • Opens up new avenues of fundraising
  • 3. Blog… Pros vs. Cons
    • Pro’s
      • Number one community development tool
      • Great hub for social media activity and long-term conversations (perfect strategic launching point)
      • Community engagement on their terms
    • Con’s
      • Most labor intensive
      • Needs multiple staff buy-in and commitment to be successful
  • 4. Facebook… What? Why?
    • What is Facebook Pages?
      • Connect people beyond geographic boundaries
      • Great social engagement medium
    • Why use Facebook Pages?
      • Great for promoting and marketing your organization
      • Opportunities for everyday grassroots giving
      • If you don’t start someone else will
      • Tap into donor’s personal networks
  • 5. Facebook… Pros vs. Cons
    • Pros
      • Easiest tool to create and maintain (lowest maintenance)
      • Lowest commitment for “user” and very widely adopted
    • Cons
      • Not as many options for interaction and personalization
  • 6. Twitter… What? Why?
    • What is Twitter?
      • Like a conversation with the world from your back porch
      • Micro-blogging
    • Why Tweet?
      • Instant mass communication
      • Easy to promote events, blog posts, new stories and programs for your organization (RSS)
  • 7. Twitter… Pros vs. Cons
    • Pros
      • Most viral way to promote your message
      • Can see the most rapid growth
      • Multiple strategies and techniques
      • Has groupies
    • Cons
      • Least widely adopted
      • May not be for your organization
      • Can take significant staff management