What social media is all about
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What social media is all about

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What social media is all about What social media is all about Presentation Transcript

  • What Social Media is All About Popular social media tools and advantages to using them
  • Summary
    • Value of Social Media
      • Viral Marketing Challenge
    • Common Pitfalls
    • Description of Popular Tools
      • Snapshot of Tools
      • Advantages & Disadvantages
    • Techniques to maximize the use of each tool
  • Some Examples of Value
    • Where many future and current donors are
    • Instant communication with a group of any size
    • Viral capacities
    • Capture Stories
  • Viral Marketing Challenge
    • What does viral look like?
      • Digg Swarm
    • Accidental vs. Intentional
      • Farmville , Lil’ Green Patch
      • Mento’s & Diet Pepsi
    • The tail wags the dog
      • Responding when things work
      • Challenge of traditional “strategies”
  • Common Pitfalls
    • Debunking myths around social media
    • If you are not there first someone else will be
      • Bellevue College group
    • Rules & Regulations vs Guidelines & Best Practices
  • Snapshot of Tools
    • Usual Suspects
    • Online Video
    • Reposting your articles
    • Shop-to-Give
    • Communities
  • Blog… What? Why?
    • What is a blog?
      • Blog is short for weblog
      • Online story telling, event promotion, community building
    • Why create a blog?
      • Reach new supporters
      • Widens your potential audience
      • Builds a sense of community for your organization
      • Opens up new avenues of fundraising
  • Blog… Pros vs. Cons
    • Pro’s
      • Number one community development tool
      • Great hub for social media activity and long-term conversations (perfect strategic launching point)
      • Community engagement on their terms
    • Con’s
      • Most labor intensive
      • Needs multiple staff buy-in and commitment to be successful
  • Facebook… What? Why?
    • What is Facebook Pages?
      • Similar to a personal profile but for business & nonprofit use
    • Why use Facebook Pages?
      • Connect people beyond geographic boundaries
      • Opportunities for everyday grassroots giving
      • If you don’t start someone else will
      • Tap into donor’s personal networks
  • Facebook… Pros vs. Cons
    • Pros
      • Easiest to create and maintain
      • Lowest user commitment, very widely adopted
    • Cons
      • Not as many options for interaction and personalization
      • Closed system, not very searchable
  • Twitter… What? Why?
    • What is Twitter?
      • Like a conversation with the world from your back porch
      • Micro-blogging
    • Why Tweet?
      • Instant mass communication
      • Easy to promote events, blog posts, new stories and programs for your organization (RSS)
  • Twitter… Pros vs. Cons
    • Pros
      • Most viral way to promote your message
      • Can see the most rapid growth
      • Multiple strategies and techniques
      • Has groupies
    • Cons
      • Least widely adopted
      • May not be for your organization
      • Can take significant staff management
  • Twitter: Follow Everyone
    • Follow Game
      • Bigger list
      • Need Tweetdeck, etc.
    • Can DM Everyone
    • Examples
      • @johnhaydon
      • @givezooks
  • Twitter: Only RSS
    • Replaces RSS Reader Functionality
    • Hands-off strategy
      • No action, minimal maintenance
      • Use Twitterfeed
    • Examples
      • @kanter
  • Twitter: Follow Interests
    • Needs no additional applications
    • More Reliable Followership
    • Organic Growth thru conversation
    • Examples
      • @infosmallchange
      • @jolkona
  • Twitter Applications
    • Tweetdeck
      • Seesmic
    • CoTweet , Hootsuite
    • Twitterfeed
    • Lots of Other Applications
      • Caution on Automated Following
  • Blogging: Subscription Boxes
    • Easy to see
      • Large, Top of the Page
    • Include an email option
    • Feed Retention
      • Feedburner.com
    • One Click
      • Make it easy
    • Visible on all pages
  • Blogging
    • Reciprocal Linking (or Link Exchange)
      • Blogroll
    • Commenting
    • Blog Aggregates
      • Alltop , Daily Reviewer
    • Blog Carnivals
  • Facebook Pages
    • Number of Fans to create critical mass
    • Events, Photo’s tabs
      • Causes Application
    • Send updates to your fans
    • Don’t be afraid of status updates
  • Causes & Other Applications
    • Causes
      • Thank
      • Auto Promote
      • America’s Giving Challenge
    • Other Applications
      • Custom Programming
      • Lil’ Green Patch