Using socal media

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Using socal media

  1. 1. Using Social Media From Idea to Execution: Ideas that work with any organization
  2. 2. Overview <ul><li>Social Media at Your Organization </li></ul><ul><ul><li>Choosing Your Champion </li></ul></ul><ul><ul><li>Resources Equipment </li></ul></ul><ul><li>Building Strategically </li></ul><ul><ul><li>Cross Promotion </li></ul></ul><ul><ul><li>Promotion Campaigns </li></ul></ul>
  3. 3. Social Media at Your Organization <ul><li>Make SM an organizational priority </li></ul><ul><li>One tool at a time (unless you have someone with experience) </li></ul><ul><li>Don’t be the wall </li></ul><ul><li>Don’t be afraid to try something new </li></ul><ul><li>Find a champion on staff </li></ul><ul><li>Don’t let strategy stand in the way of starting </li></ul>
  4. 4. Choosing Your Champion <ul><li>Find someone who is excited about it (even if they don’t know what they’re doing) </li></ul><ul><li>Build excitement </li></ul><ul><li>Make time for this and put it in their job description </li></ul><ul><li>You want someone who likes talking to people </li></ul><ul><ul><li>Not who you might think </li></ul></ul><ul><ul><li>Does not have to be a computer whiz </li></ul></ul>
  5. 5. Resources & Equipment <ul><li>Pay someone and have a place for them </li></ul><ul><li>Include some budgeted items for incentives </li></ul><ul><li>Beware of paying outside services you rarely need the premium package </li></ul><ul><li>Need a computer </li></ul><ul><ul><li>Portable and with a camera can be helpful </li></ul></ul><ul><li>Mobile phone extremely useful </li></ul>
  6. 6. Building Strategically <ul><li>Consistency </li></ul><ul><li>Two-way communication </li></ul><ul><ul><li>E-newsletter vs. blogging </li></ul></ul><ul><li>Not an also but an and </li></ul><ul><ul><li>Integrate with existing fundraising & marketing </li></ul></ul><ul><li>Reusing other stuff </li></ul><ul><li>Learn as you go </li></ul>
  7. 7. Building Strategically <ul><li>Choose your tool(s) and champions </li></ul><ul><li>Set realistic expectations </li></ul><ul><li>Blogging, Hub, Regular Posting </li></ul><ul><li>Campaigns or Communications </li></ul><ul><li>What work have you already done </li></ul><ul><ul><li>Event program, proposals, other departments </li></ul></ul><ul><li>Consistency </li></ul>
  8. 8. Blogging: Length and Duration <ul><li>5 posts on homepage </li></ul><ul><ul><li>Nobody likes scrolling </li></ul></ul><ul><ul><li>Advise against summary posts </li></ul></ul><ul><li>300 words or less </li></ul><ul><ul><li>No less that 100 </li></ul></ul><ul><li>One idea at a time </li></ul>
  9. 9. Cross Promotion <ul><li>Your Blog’s RSS Feed </li></ul><ul><li>Community Collaboration </li></ul><ul><li>Twitterfeed </li></ul><ul><ul><li>Regular Posts </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><li>Linking to Facebook </li></ul><ul><ul><li>Tweets to Status </li></ul></ul><ul><ul><li>NetworkedBlogs </li></ul></ul>
  10. 10. Promotion Campaigns <ul><li>Budget or Probono </li></ul><ul><li>Blog-centric Strategy </li></ul><ul><ul><li>Popular Recognized Blogs </li></ul></ul><ul><ul><li>Associates & Friend Blogs </li></ul></ul><ul><ul><li>Building the Relationship Blogs </li></ul></ul><ul><li>Have a Reason </li></ul><ul><li>Costs and ROI on paid advertising </li></ul>

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