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Transcript

  • 1. Using Social Media From Idea to Execution: Ideas that work with any organization
  • 2. Overview
    • Social Media at Your Organization
      • Choosing Your Champion
      • Resources Equipment
    • Building Strategically
      • Cross Promotion
      • Promotion Campaigns
  • 3. Social Media at Your Organization
    • Make SM an organizational priority
    • One tool at a time (unless you have someone with experience)
    • Don’t be the wall
    • Don’t be afraid to try something new
    • Find a champion on staff
    • Don’t let strategy stand in the way of starting
  • 4. Choosing Your Champion
    • Find someone who is excited about it (even if they don’t know what they’re doing)
    • Build excitement
    • Make time for this and put it in their job description
    • You want someone who likes talking to people
      • Not who you might think
      • Does not have to be a computer whiz
  • 5. Resources & Equipment
    • Pay someone and have a place for them
    • Include some budgeted items for incentives
    • Beware of paying outside services you rarely need the premium package
    • Need a computer
      • Portable and with a camera can be helpful
    • Mobile phone extremely useful
  • 6. Building Strategically
    • Consistency
    • Two-way communication
      • E-newsletter vs. blogging
    • Not an also but an and
      • Integrate with existing fundraising & marketing
    • Reusing other stuff
    • Learn as you go
  • 7. Building Strategically
    • Choose your tool(s) and champions
    • Set realistic expectations
    • Blogging, Hub, Regular Posting
    • Campaigns or Communications
    • What work have you already done
      • Event program, proposals, other departments
    • Consistency
  • 8. Blogging: Length and Duration
    • 5 posts on homepage
      • Nobody likes scrolling
      • Advise against summary posts
    • 300 words or less
      • No less that 100
    • One idea at a time
  • 9. Cross Promotion
    • Your Blog’s RSS Feed
    • Community Collaboration
    • Twitterfeed
      • Regular Posts
      • Comments
    • Linking to Facebook
      • Tweets to Status
      • NetworkedBlogs
  • 10. Promotion Campaigns
    • Budget or Probono
    • Blog-centric Strategy
      • Popular Recognized Blogs
      • Associates & Friend Blogs
      • Building the Relationship Blogs
    • Have a Reason
    • Costs and ROI on paid advertising