Practical Applications 301

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Practical Applications 301

  1. 1. Practical Applications Social Media 301: Using Social Media for Self Promotion
  2. 2. Overview <ul><li>Fundraising </li></ul><ul><ul><li>Stories </li></ul></ul><ul><ul><li>Tips & Best Practices </li></ul></ul><ul><li>Event Promotion </li></ul><ul><li>A Few Other Applications </li></ul><ul><ul><li>Volunteering & Board Members </li></ul></ul><ul><ul><li>Operational Asks </li></ul></ul><ul><ul><li>Media Engagement </li></ul></ul>
  3. 3. Fundraising <ul><li>Grants & Awards </li></ul><ul><ul><li>America’s Giving Challenge </li></ul></ul><ul><li>Partners </li></ul><ul><ul><li>Firstgiving , GiveZooks , Razoo , Network for Good , Jolkona Foundation </li></ul></ul><ul><li>Who to Watch </li></ul><ul><ul><li>Epic Change , Charity Water (Twestival), Beth Kanter (free agent fundraising), Jolkona Foundation (local) </li></ul></ul>
  4. 4. Fundraising- Tips <ul><li>Simple actions </li></ul><ul><li>Regular reminders and updates (showing growth) </li></ul><ul><li>Set a time limit </li></ul><ul><li>Cross platform promotion </li></ul><ul><li>Set attainable goals </li></ul><ul><li>Ask your friends to ask their friends (have a team of volunteers) </li></ul>
  5. 5. Event Promotion <ul><li>Facebook </li></ul><ul><ul><li>Use your Page & Groups </li></ul></ul><ul><ul><li>Find new people to invite </li></ul></ul><ul><ul><li>Ask your community to ask their community </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Use search near:98101 and invite people wit @replies </li></ul></ul><ul><ul><li>Ask people to RT </li></ul></ul>
  6. 6. A Few Other Applications <ul><li>Volunteering & Board Members </li></ul><ul><ul><li>Feature Them </li></ul></ul><ul><ul><li>Use their stories </li></ul></ul><ul><li>Operational Asks </li></ul><ul><ul><li>Tweeting Urgent Needs </li></ul></ul><ul><li>Media Engagement </li></ul><ul><ul><li>Press Releases </li></ul></ul>
  7. 7. What Else? <ul><li>Search </li></ul><ul><ul><li>Search Engine Optimization </li></ul></ul><ul><ul><li>Search Terms </li></ul></ul><ul><li>What else did you want me to cover that I have not? Feel free to email me at [email_address] </li></ul>

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