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Fundraising & building community
 

Fundraising & building community

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    Fundraising & building community Fundraising & building community Presentation Transcript

    • Fundraising & Building Community Using Social Media to Get to Know Your Supporters
    • An Overview
      • Fundraising Applications
      • Best Practices
      • Nonprofit Network Builder
      • Teaching & Growing Your Community
      • User Engagement Ideas
      • The Team Approach
      • Other Applications
    • Fundraising- Tips
      • Simple actions
      • Regular reminders and updates (showing growth)
      • Set a time limit
      • Cross platform promotion
      • Set attainable goals
      • Ask your friends to ask their friends
    • Fundraising
      • Grants & Awards
        • Refresh Project , Mark of Distinction , Chase Giving
      • Partners
        • Firstgiving , GiveZooks , Razoo , Network for Good , Jolkona Foundation
      • Who to Watch
        • Epic Change , Charity Water (Twestival), Beth Kanter (free agent fundraising), Jolkona (local), Puget Sound Blood Center (local)
    • Best Practices
      • Super Users
        • Identify and encourage
        • Create and sustain
      • Simple actions and regular reminders showcasing growth
      • Importance of a team
      • Take enough time to be successful
    • Nonprofit Network Builder
      • What is a nonprofit network builder?
      • Similarity to major gifts fundraising
      • Types of conversation
        • Facebook & Twitter: small talk or a networking event
        • Blogging: grabbing a cup of coffee or lunch
    • Teaching & Growing Your Community
      • User Engagement
        • Teach your community how to engage with you
        • Intentionally engage with them asking them specifically how you’d like them to respond
      • Simple Techniques
        • Post a follow-up comment to someone who reads your post & send them a thank you email
        • Post a question and then follow it up with an email to your “Super Users” asking them to start the conversation
      • Repetition & Consistency
        • Run a campaign regularly (every 6 to 12 months)
    • User Engagement Ideas
      • Say Something- Have An Opinion
      • Ask Questions
      • Interview Industry Experts
      • Have Polls
      • Feature Your Readers, Donors, Volunteers
      • Guest Posts
      • Themed Posts
    • The Team Approach
      • Strength in Numbers
        • Brainstorming, what did you miss?
        • Easier to become viral
      • Get Your Message Off the Ground
        • Fun & excitement of getting started
        • Difficulty getting out your initial message
        • Monitor major conversation areas (i.e. Google…)
      • Engages New Potential Donors
    • Creating a Social Media Committee
      • Identify Volunteers Your Team
      • Set a Timeframe
      • Meet Together and Brainstorm
      • Create a Plan with Individual Assignments
      • Execute Your Plan
      • Review and Evaluate
      • Repeat: Execute Your Plan and Review/Evaluate
    • Event Promotion
      • Facebook
        • Use your Page & Groups
        • Find new people to invite
        • Ask your community to ask their community
      • Twitter
        • Use search near:98101 and invite people wit @replies
        • Ask people to RT
    • Advocacy & Public Policy
      • A community of already engaged citizens
        • Care2
      • What does your organization stand for?
        • Change.org
    • A Few Other Applications
      • Volunteering & Board Members ( PSBJ )
        • Feature them, use their stories
        • Talk about your needs
      • Operational Asks
        • Present Urgent Needs
        • Logistics & Customers (i.e. Traffic, Efficiencies)
      • Media Engagement
        • Press Releases