Fundraising & building community

411 views
370 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
411
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Fundraising & building community

  1. 1. Fundraising & Building Community Using Social Media to Get to Know Your Supporters
  2. 2. An Overview <ul><li>Fundraising Applications </li></ul><ul><li>Best Practices </li></ul><ul><li>Nonprofit Network Builder </li></ul><ul><li>Teaching & Growing Your Community </li></ul><ul><li>User Engagement Ideas </li></ul><ul><li>The Team Approach </li></ul><ul><li>Other Applications </li></ul>
  3. 3. Fundraising- Tips <ul><li>Simple actions </li></ul><ul><li>Regular reminders and updates (showing growth) </li></ul><ul><li>Set a time limit </li></ul><ul><li>Cross platform promotion </li></ul><ul><li>Set attainable goals </li></ul><ul><li>Ask your friends to ask their friends </li></ul>
  4. 4. Fundraising <ul><li>Grants & Awards </li></ul><ul><ul><li>Refresh Project , Mark of Distinction , Chase Giving </li></ul></ul><ul><li>Partners </li></ul><ul><ul><li>Firstgiving , GiveZooks , Razoo , Network for Good , Jolkona Foundation </li></ul></ul><ul><li>Who to Watch </li></ul><ul><ul><li>Epic Change , Charity Water (Twestival), Beth Kanter (free agent fundraising), Jolkona (local), Puget Sound Blood Center (local) </li></ul></ul>
  5. 5. Best Practices <ul><li>Super Users </li></ul><ul><ul><li>Identify and encourage </li></ul></ul><ul><ul><li>Create and sustain </li></ul></ul><ul><li>Simple actions and regular reminders showcasing growth </li></ul><ul><li>Importance of a team </li></ul><ul><li>Take enough time to be successful </li></ul>
  6. 6. Nonprofit Network Builder <ul><li>What is a nonprofit network builder? </li></ul><ul><li>Similarity to major gifts fundraising </li></ul><ul><li>Types of conversation </li></ul><ul><ul><li>Facebook & Twitter: small talk or a networking event </li></ul></ul><ul><ul><li>Blogging: grabbing a cup of coffee or lunch </li></ul></ul>
  7. 7. Teaching & Growing Your Community <ul><li>User Engagement </li></ul><ul><ul><li>Teach your community how to engage with you </li></ul></ul><ul><ul><li>Intentionally engage with them asking them specifically how you’d like them to respond </li></ul></ul><ul><li>Simple Techniques </li></ul><ul><ul><li>Post a follow-up comment to someone who reads your post & send them a thank you email </li></ul></ul><ul><ul><li>Post a question and then follow it up with an email to your “Super Users” asking them to start the conversation </li></ul></ul><ul><li>Repetition & Consistency </li></ul><ul><ul><li>Run a campaign regularly (every 6 to 12 months) </li></ul></ul>
  8. 8. User Engagement Ideas <ul><li>Say Something- Have An Opinion </li></ul><ul><li>Ask Questions </li></ul><ul><li>Interview Industry Experts </li></ul><ul><li>Have Polls </li></ul><ul><li>Feature Your Readers, Donors, Volunteers </li></ul><ul><li>Guest Posts </li></ul><ul><li>Themed Posts </li></ul>
  9. 9. The Team Approach <ul><li>Strength in Numbers </li></ul><ul><ul><li>Brainstorming, what did you miss? </li></ul></ul><ul><ul><li>Easier to become viral </li></ul></ul><ul><li>Get Your Message Off the Ground </li></ul><ul><ul><li>Fun & excitement of getting started </li></ul></ul><ul><ul><li>Difficulty getting out your initial message </li></ul></ul><ul><ul><li>Monitor major conversation areas (i.e. Google…) </li></ul></ul><ul><li>Engages New Potential Donors </li></ul>
  10. 10. Creating a Social Media Committee <ul><li>Identify Volunteers Your Team </li></ul><ul><li>Set a Timeframe </li></ul><ul><li>Meet Together and Brainstorm </li></ul><ul><li>Create a Plan with Individual Assignments </li></ul><ul><li>Execute Your Plan </li></ul><ul><li>Review and Evaluate </li></ul><ul><li>Repeat: Execute Your Plan and Review/Evaluate </li></ul>
  11. 11. Event Promotion <ul><li>Facebook </li></ul><ul><ul><li>Use your Page & Groups </li></ul></ul><ul><ul><li>Find new people to invite </li></ul></ul><ul><ul><li>Ask your community to ask their community </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Use search near:98101 and invite people wit @replies </li></ul></ul><ul><ul><li>Ask people to RT </li></ul></ul>
  12. 12. Advocacy & Public Policy <ul><li>A community of already engaged citizens </li></ul><ul><ul><li>Care2 </li></ul></ul><ul><li>What does your organization stand for? </li></ul><ul><ul><li>Change.org </li></ul></ul>
  13. 13. A Few Other Applications <ul><li>Volunteering & Board Members ( PSBJ ) </li></ul><ul><ul><li>Feature them, use their stories </li></ul></ul><ul><ul><li>Talk about your needs </li></ul></ul><ul><li>Operational Asks </li></ul><ul><ul><li>Present Urgent Needs </li></ul></ul><ul><ul><li>Logistics & Customers (i.e. Traffic, Efficiencies) </li></ul></ul><ul><li>Media Engagement </li></ul><ul><ul><li>Press Releases </li></ul></ul>

×