Elements Of Success 201

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Elements Of Success 201

  1. 1. Elements for Using Each Application Successful Social Media 201: The Nuts and Bolts of Social Media
  2. 2. Successful Elements <ul><li>Twitter </li></ul><ul><ul><li>Multiple Accounts </li></ul></ul><ul><ul><li>Combination of Strategies </li></ul></ul><ul><li>Blogging </li></ul><ul><ul><li>Self Hosting </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Apps, Pages, Groups </li></ul></ul>
  3. 3. Twitter: Follow Everyone <ul><li>Follow Game </li></ul><ul><ul><li>Bigger list </li></ul></ul><ul><ul><li>Need Tweetdeck, etc. </li></ul></ul><ul><li>Can DM Everyone </li></ul><ul><li>Examples </li></ul><ul><ul><li>@johnhaydon </li></ul></ul><ul><ul><li>@givezooks </li></ul></ul>
  4. 4. Twitter: Only RSS <ul><li>Replaces RSS Reader Functionality </li></ul><ul><li>Hands-off strategy </li></ul><ul><ul><li>No action, minimal maintenance </li></ul></ul><ul><ul><li>Use Twitterfeed </li></ul></ul><ul><li>Examples </li></ul><ul><ul><li>@kanter </li></ul></ul>
  5. 5. Twitter: Follow Interests <ul><li>Needs no additional applications </li></ul><ul><li>More Reliable Followership </li></ul><ul><li>Organic Growth thru conversation </li></ul><ul><li>Examples </li></ul><ul><ul><li>@infosmallchange </li></ul></ul><ul><ul><li>@jolkona </li></ul></ul>
  6. 6. Twitter Applications <ul><li>Tweetdeck </li></ul><ul><ul><li>Seesmic </li></ul></ul><ul><li>Co-Tweet </li></ul><ul><li>Twitterfeed </li></ul><ul><li>Lots of Other Applications </li></ul><ul><ul><li>Caution on Automated Following </li></ul></ul>
  7. 7. Blogging: Creating a Feed <ul><li>Subscriber Retention </li></ul><ul><li>Setting it up </li></ul><ul><ul><li>Use your current RSS </li></ul></ul><ul><ul><li>Include an email option </li></ul></ul><ul><li>Allows you to see your email subscribers </li></ul><ul><li>Track those using your feed </li></ul>
  8. 8. Blogging: Subscription Boxes <ul><li>Easy to see </li></ul><ul><ul><li>Large, Top of the Page </li></ul></ul><ul><li>Include an email option </li></ul><ul><ul><li>Feedburner.com </li></ul></ul><ul><ul><li>1 click </li></ul></ul><ul><li>Visible on all pages </li></ul>
  9. 9. Blogging: Widgets & Plug-ins <ul><li>Customizable </li></ul><ul><li>Suggested Widgets </li></ul><ul><ul><li>Set-up </li></ul></ul><ul><ul><li>Comments, Archives, Categories </li></ul></ul><ul><li>Plug-ins </li></ul><ul><ul><li>Set-up </li></ul></ul><ul><ul><li>Share This, Tweetmeme, Stats (Google Analytics) </li></ul></ul>
  10. 10. Blogging: Length and Duration <ul><li>5 posts on homepage </li></ul><ul><ul><li>Nobody likes scrolling </li></ul></ul><ul><ul><li>Advise against summary posts </li></ul></ul><ul><li>300 words or less </li></ul><ul><ul><li>No less that 100 </li></ul></ul><ul><li>One idea at a time </li></ul>
  11. 11. Facebook Pages <ul><li>Number of Fans to create critical mass </li></ul><ul><li>Events, Photo’s tabs </li></ul><ul><ul><li>Causes Application </li></ul></ul><ul><li>Send updates to your fans </li></ul><ul><li>Don’t be afraid of status updates </li></ul><ul><ul><li>Connect to Twitter? </li></ul></ul>
  12. 12. Facebook Groups <ul><li>Predates Pages </li></ul><ul><ul><li>Phasing out </li></ul></ul><ul><li>Auto send events to your list </li></ul><ul><li>Privacy </li></ul><ul><li>Can’t Post Pictures </li></ul>
  13. 13. Causes & Other Applications <ul><li>Causes </li></ul><ul><ul><li>Thank </li></ul></ul><ul><ul><li>Auto Promote </li></ul></ul><ul><li>America’s Giving Challenge </li></ul><ul><li>Other Applications </li></ul><ul><ul><li>Custom Programming </li></ul></ul><ul><ul><li>Lil’ Green Patch </li></ul></ul>

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