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Elements of success

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Transcript

  • 1. Elements of Success The Nuts and Bolts of Social Media
  • 2. Successful Elements
    • Twitter
      • Multiple Accounts
      • Combination of Strategies
    • Blogging
      • Self Hosting
    • Facebook
      • Pages, Apps
  • 3. Twitter: Follow Everyone
    • Follow Game
      • Bigger list
      • Need Tweetdeck, etc.
    • Can DM Everyone
    • Examples
      • @johnhaydon
      • @givezooks
  • 4. Twitter: Only RSS
    • Replaces RSS Reader Functionality
    • Hands-off strategy
      • No action, minimal maintenance
      • Use Twitterfeed
    • Examples
      • @kanter
  • 5. Twitter: Follow Interests
    • Needs no additional applications
    • More Reliable Followership
    • Organic Growth thru conversation
    • Examples
      • @infosmallchange
      • @jolkona
  • 6. Twitter
    • Having a Conversation
      • Real-time
    • Terms
      • Search (i.e. #poverty)
      • Follow Friday
    • Cross Promotion
  • 7. Twitter Applications
    • Tweetdeck
      • Seesmic
    • CoTweet
    • Twitterfeed
    • Lots of Other Applications
      • Caution on Automated Following
  • 8. Blogging: Subscription Boxes
    • Easy to see
      • Large, Top of the Page
    • Include an email option
    • Feed Retention
      • Feedburner.com
    • One Click
      • Make it easy
    • Visible on all pages
  • 9. Blogging
    • Reciprocal Linking (or Link Exchange)
      • Blogroll
    • Commenting
    • Blog Aggregates
      • Alltop , Daily Reviewer
    • Blog Carnivals
  • 10. Facebook Pages
    • Number of Fans to create critical mass
    • Events, Photo’s tabs
      • Causes Application
    • Send updates to your fans
    • Don’t be afraid of status updates
  • 11. Causes & Other Applications
    • Causes
      • Thank
      • Auto Promote
      • America’s Giving Challenge
    • Other Applications
      • Custom Programming
      • Lil’ Green Patch