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Elements of success
Elements of success
Elements of success
Elements of success
Elements of success
Elements of success
Elements of success
Elements of success
Elements of success
Elements of success
Elements of success
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Elements of success

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Published in: Technology, Business
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Transcript

  • 1. Elements of Success The Nuts and Bolts of Social Media
  • 2. Successful Elements
    • Twitter
      • Multiple Accounts
      • Combination of Strategies
    • Blogging
      • Self Hosting
    • Facebook
      • Pages, Apps
  • 3. Twitter: Follow Everyone
    • Follow Game
      • Bigger list
      • Need Tweetdeck, etc.
    • Can DM Everyone
    • Examples
      • @johnhaydon
      • @givezooks
  • 4. Twitter: Only RSS
    • Replaces RSS Reader Functionality
    • Hands-off strategy
      • No action, minimal maintenance
      • Use Twitterfeed
    • Examples
      • @kanter
  • 5. Twitter: Follow Interests
    • Needs no additional applications
    • More Reliable Followership
    • Organic Growth thru conversation
    • Examples
      • @infosmallchange
      • @jolkona
  • 6. Twitter
    • Having a Conversation
      • Real-time
    • Terms
      • Search (i.e. #poverty)
      • Follow Friday
    • Cross Promotion
  • 7. Twitter Applications
    • Tweetdeck
      • Seesmic
    • CoTweet
    • Twitterfeed
    • Lots of Other Applications
      • Caution on Automated Following
  • 8. Blogging: Subscription Boxes
    • Easy to see
      • Large, Top of the Page
    • Include an email option
    • Feed Retention
      • Feedburner.com
    • One Click
      • Make it easy
    • Visible on all pages
  • 9. Blogging
    • Reciprocal Linking (or Link Exchange)
      • Blogroll
    • Commenting
    • Blog Aggregates
      • Alltop , Daily Reviewer
    • Blog Carnivals
  • 10. Facebook Pages
    • Number of Fans to create critical mass
    • Events, Photo’s tabs
      • Causes Application
    • Send updates to your fans
    • Don’t be afraid of status updates
  • 11. Causes & Other Applications
    • Causes
      • Thank
      • Auto Promote
      • America’s Giving Challenge
    • Other Applications
      • Custom Programming
      • Lil’ Green Patch

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