Building Online Community Social Media 301: Using Social Media for Self Promotion

An Overview Best Practices Tried and true methods Teaching & Growing Your Community User Engagement Ideas The Team Approach How this fits with the workshop exercise Creating a Social Media Committee

Best Practices

Tried and true methods

Teaching & Growing Your Community

User Engagement Ideas

The Team Approach

How this fits with the workshop exercise

Creating a Social Media Committee

Best Practices Super Users Identify and encourage Create and sustain Simple actions and regular reminders showcasing growth Importance of a team Take enough time to be successful

Super Users

Identify and encourage

Create and sustain

Simple actions and regular reminders showcasing growth

Importance of a team

Take enough time to be successful

Teaching & Growing Your Community User Engagement Teach your community how to engage with you Intentionally engage with them asking them specifically how you’d like them to respond Simple Techniques Post a follow-up comment to someone who reads your post & send them a thank you email Post a question and then follow it up with an email to your “Super Users” asking them to start the conversation Repetition & Consistency Run a campaign every year or 6 months

User Engagement

Teach your community how to engage with you

Intentionally engage with them asking them specifically how you’d like them to respond

Simple Techniques

Post a follow-up comment to someone who reads your post & send them a thank you email

Post a question and then follow it up with an email to your “Super Users” asking them to start the conversation

Repetition & Consistency

Run a campaign every year or 6 months

User Engagement Ideas Say Something- Have An Opinion Ask Questions Interview Industry Experts Have Polls Feature Your Readers, Donors, Volunteers Guest Posts Themed Posts

Say Something- Have An Opinion

Ask Questions

Interview Industry Experts

Have Polls

Feature Your Readers, Donors, Volunteers

Guest Posts

Themed Posts

The Team Approach Strength in Numbers Brainstorming, what did you miss? Easier to become viral Get Your Message Off the Ground Fun & excitement of getting started Difficulty getting out your initial message Engages New Potential Donors

Strength in Numbers

Brainstorming, what did you miss?

Easier to become viral

Get Your Message Off the Ground

Fun & excitement of getting started

Difficulty getting out your initial message

Engages New Potential Donors

Creating a Social Media Committee Identify Volunteers Your Team Set a Timeframe Meet Together and Brainstorm Create a Plan with Individual Assignments Execute Your Plan Review and Evaluate Repeat: Execute Your Plan and Review/Evaluate

Identify Volunteers Your Team

Set a Timeframe

Meet Together and Brainstorm

Create a Plan with Individual Assignments

Execute Your Plan

Review and Evaluate

Repeat: Execute Your Plan and Review/Evaluate