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Building Online Community  301
Building Online Community  301
Building Online Community  301
Building Online Community  301
Building Online Community  301
Building Online Community  301
Building Online Community  301
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Building Online Community 301

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Transcript

  • 1. Building Online Community Social Media 301: Using Social Media for Self Promotion
  • 2. An Overview
    • Best Practices
      • Tried and true methods
    • Teaching & Growing Your Community
    • User Engagement Ideas
    • The Team Approach
      • How this fits with the workshop exercise
    • Creating a Social Media Committee
  • 3. Best Practices
    • Super Users
      • Identify and encourage
      • Create and sustain
    • Simple actions and regular reminders showcasing growth
    • Importance of a team
    • Take enough time to be successful
  • 4. Teaching & Growing Your Community
    • User Engagement
      • Teach your community how to engage with you
      • Intentionally engage with them asking them specifically how you’d like them to respond
    • Simple Techniques
      • Post a follow-up comment to someone who reads your post & send them a thank you email
      • Post a question and then follow it up with an email to your “Super Users” asking them to start the conversation
    • Repetition & Consistency
      • Run a campaign every year or 6 months
  • 5. User Engagement Ideas
    • Say Something- Have An Opinion
    • Ask Questions
    • Interview Industry Experts
    • Have Polls
    • Feature Your Readers, Donors, Volunteers
    • Guest Posts
    • Themed Posts
  • 6. The Team Approach
    • Strength in Numbers
      • Brainstorming, what did you miss?
      • Easier to become viral
    • Get Your Message Off the Ground
      • Fun & excitement of getting started
      • Difficulty getting out your initial message
    • Engages New Potential Donors
  • 7. Creating a Social Media Committee
    • Identify Volunteers Your Team
    • Set a Timeframe
    • Meet Together and Brainstorm
    • Create a Plan with Individual Assignments
    • Execute Your Plan
    • Review and Evaluate
    • Repeat: Execute Your Plan and Review/Evaluate

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