Building Online Community Social Media 301: Using Social Media for Self Promotion
An Overview <ul><li>Best Practices </li></ul><ul><ul><li>Tried and true methods </li></ul></ul><ul><li>Teaching & Growing ...
Best Practices <ul><li>Super Users </li></ul><ul><ul><li>Identify and encourage </li></ul></ul><ul><ul><li>Create and sust...
Teaching & Growing Your Community <ul><li>User Engagement </li></ul><ul><ul><li>Teach your community how to engage with yo...
User Engagement Ideas <ul><li>Say Something- Have An Opinion </li></ul><ul><li>Ask Questions </li></ul><ul><li>Interview I...
The Team Approach <ul><li>Strength in Numbers </li></ul><ul><ul><li>Brainstorming, what did you miss? </li></ul></ul><ul><...
Creating a Social Media Committee <ul><li>Identify Volunteers Your Team </li></ul><ul><li>Set a Timeframe </li></ul><ul><l...
Upcoming SlideShare
Loading in...5
×

Building Online Community 301

372

Published on

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
372
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Building Online Community 301

  1. 1. Building Online Community Social Media 301: Using Social Media for Self Promotion
  2. 2. An Overview <ul><li>Best Practices </li></ul><ul><ul><li>Tried and true methods </li></ul></ul><ul><li>Teaching & Growing Your Community </li></ul><ul><li>User Engagement Ideas </li></ul><ul><li>The Team Approach </li></ul><ul><ul><li>How this fits with the workshop exercise </li></ul></ul><ul><li>Creating a Social Media Committee </li></ul>
  3. 3. Best Practices <ul><li>Super Users </li></ul><ul><ul><li>Identify and encourage </li></ul></ul><ul><ul><li>Create and sustain </li></ul></ul><ul><li>Simple actions and regular reminders showcasing growth </li></ul><ul><li>Importance of a team </li></ul><ul><li>Take enough time to be successful </li></ul>
  4. 4. Teaching & Growing Your Community <ul><li>User Engagement </li></ul><ul><ul><li>Teach your community how to engage with you </li></ul></ul><ul><ul><li>Intentionally engage with them asking them specifically how you’d like them to respond </li></ul></ul><ul><li>Simple Techniques </li></ul><ul><ul><li>Post a follow-up comment to someone who reads your post & send them a thank you email </li></ul></ul><ul><ul><li>Post a question and then follow it up with an email to your “Super Users” asking them to start the conversation </li></ul></ul><ul><li>Repetition & Consistency </li></ul><ul><ul><li>Run a campaign every year or 6 months </li></ul></ul>
  5. 5. User Engagement Ideas <ul><li>Say Something- Have An Opinion </li></ul><ul><li>Ask Questions </li></ul><ul><li>Interview Industry Experts </li></ul><ul><li>Have Polls </li></ul><ul><li>Feature Your Readers, Donors, Volunteers </li></ul><ul><li>Guest Posts </li></ul><ul><li>Themed Posts </li></ul>
  6. 6. The Team Approach <ul><li>Strength in Numbers </li></ul><ul><ul><li>Brainstorming, what did you miss? </li></ul></ul><ul><ul><li>Easier to become viral </li></ul></ul><ul><li>Get Your Message Off the Ground </li></ul><ul><ul><li>Fun & excitement of getting started </li></ul></ul><ul><ul><li>Difficulty getting out your initial message </li></ul></ul><ul><li>Engages New Potential Donors </li></ul>
  7. 7. Creating a Social Media Committee <ul><li>Identify Volunteers Your Team </li></ul><ul><li>Set a Timeframe </li></ul><ul><li>Meet Together and Brainstorm </li></ul><ul><li>Create a Plan with Individual Assignments </li></ul><ul><li>Execute Your Plan </li></ul><ul><li>Review and Evaluate </li></ul><ul><li>Repeat: Execute Your Plan and Review/Evaluate </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×