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infoShare 2013: Rafał Brzoska - InPost - Challanger from Poland [EN].
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infoShare 2013: Rafał Brzoska - InPost - Challanger from Poland [EN].

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Rafał Brzoska / Integer.pl (inPost) …

Rafał Brzoska / Integer.pl (inPost)
InPost - challenger from Poland.
Prezentacja z konferencji infoShare 2013 w Gdańsku.
Presented at infoShare 2013 conference in Gdańsk, Poland.

Published in: Business, Technology
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  • 1. WHERE THE ONLINE PURCHASE STARTS RAFAŁ BRZOSKA CEO
  • 2. WE KEEP IT SIMPLE
  • 3. THINGS ARE DONE WRONG BY PURPOSE
  • 4. PHYSICAL DELIVERY IS A BARRIER TO ONLINE SALES 73% UK shoppers walked away from e-store because there wasn’t enough choice of delivery options1.
  • 5. COST OF FAILED DELIVERIES IN THE UK £851mln UK shoppers walked away from e-store because there wasn’t enough choice of delivery options. 1 OnePoll Research in a study for DPD.
  • 6. customers have changed their carrier during last 12months http://postandparcel.info/51044/news/companies/customer-loyalty-flagging-in-uk-parcels-market-says-key-report/ Twice more 2 IMRG.
  • 7. All carriers offer the same service which is not recognised by the customers as unique.
  • 8. SWITCH ON CONVENIENCE
  • 9. Picking up a parcel from an InPost locker is quick, easy and so convenient! Shop online and select an InPost locker for delivery Get text alert and track your parcel Collect anytime in just saconds and enjoy HOW IT WORKS FOR YOUR CUSTOMERS? Click here
  • 10. WHY CUSTOMERS LOVE OUR LOCKERS AVAILABILITY 24/7 No queues and no opening hours. SPEED Picking up a parcel takes just 7 seconds. SIMPLICITY A text message, a few clicks or a QR code scan and the locker opens. Even a child can do it! PRICE One of the cheapest delivery options customers appreciate. FULL DISCRETION InPost locker keeps what’s personal, private. No more nosy comments about the content of your shopping. SAFETY Unique collection codes, CCTV, secure locks and solid steel locker construction.
  • 11. FIRST IMPRESSION MATTERS
  • 12.  Integration for free  Free plugins for leading e-commerce platforms  Fully automated process (widget + API)  No monthly fee Prepare your parcels for dispatch Print the label Hand your parcel to the courier HOW IT WORKS FOR ECOMMERCE? WHAT DO WE OFFER?
  • 13. 19out of 23
  • 14. INPOST  International operator of a net work of self-service pick-up lockers, co-financed by PineBridge - a U.S. private equity fund managing $71.7 B assets.  Producer of award-winning technology that customers love! 16,000 INPOST LOCKERS IN 2016
  • 15. LOOKS LIKE A QUEUE? 2’07’’
  • 16. THE POTENTIAL
  • 17. ATMs revolutionized personal cash management InPost Parcel lockers as well. 0 500 1,000 1,500 2,000 2,500 3,000 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2015F ‘000units 0 2,000 4,000 6,000 8,000 10,000 2010 2011F 2012F 2013F 2014F 2015F units Number of ATMs worldwide Parcel machine expansion plans 2011-2015 Source: A.Sirocki, ATMdrive jako trend w bankowości samoobsługowej Source: Company data
  • 18. 30.03.2013 http://www.businessinsider.com/the-next-1b-markets-in-tech-2013-3#a-new- way-to-receive-your-online-purchases-8 PARCEL LOCKERS SPOTED AS ONE OF THE NEXT 10 TECH MARKETS THAT WILL BE WORTH $1 billionor more
  • 19.  55% of Estonians use only Automated Parcel Lockers  27% of all orders for Avon go to InPost Lockers  63% of Groupon customers choose easyPack  1,1mln customers registered as frequent users
  • 20. GLOBAL PARTNERSHIPS Our retail partner: Our location hosts:
  • 21. CONVENIENCE IT’S EASY TO SELL IN POLAND 7 500 new customers a week 0,02% churn rate per month 0 euro investment on direct acquisition
  • 22. INTEGRATIONS 4270 50+ a week
  • 23. TV ADVERTISEMENT TV ADVERTISEMENT
  • 24. 24/7 IT IS ONLY A PART OF OUR SUCCESS
  • 25.  „The remarkable brands affect like religion, and to build a brand is to connect the brand with Martin Lindstrom „Buyology -Truths and lies about why we buy”rituals.”
  • 26. CHECK HOW FAST ARE YOU
  • 27. SHARE YOUR EXPERIENCE
  • 28. IMPROVED CUSTOMER SATISFACTION of e-shoppers who use the parcel lockers would be more likely to use an online retailer which offered it in its delivery service1. 1 Research conducted in Ireland 80%
  • 29. WILLINGNESS TO RECOMMEND 97% HIGHER THEN AMAZON (82%) http://experiencematters.wordpress.com/tag/radio-shack/
  • 30. PARCELS’ LOGISTICS IS JUST AN EXCUSE
  • 31. BOOMING CLICK & COLLECT MODEL  Booming click & collect model 55% of British consumers opt for click and collect because they don’t want to pay for home deliveries or can’t wait at home for the items to arrive3.  Click and collect at John Lewis represents over 40% of their online delivery activity (fastest growing delivery channel according to a study of Metapack). 3 Research study, conducted by the NCR.
  • 32. UPSELL WHEN YOU PICK UP
  • 33. WE KEEP IT SIMPLE others keep trying

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